Skip to main content
Search Button
Argentina Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...

eBooks de Relaciones públicas

Si te gustan los eBooks de Relaciones públicas, seguro que te encanta esta selección.
Mostrando 1 - 24 de 1691 resultados
Skip side bar filters

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6.75 USD

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • Code de la commande publique

    Partie réglementaire - Deuxième partie : Marchés publics (droit français)

    de Various ...
    Découvrez le Code de la commande publique, Partie réglementaire - DEUXIÈME PARTIE : MARCHÉS PUBLICS, un ouvrage incontournable pour tous les professionnels du droit. Cet ouvrage, conçu avec soin, regroupe l'ensemble des dispositions réglementaires et des textes officiels relatifs aux marchés publics, offrant ainsi une référence précieuse pour naviguer dans ce domaine complexe et en constante ... Leer más

    $26.83 USD

  • Tipped In Your Favor

    de Rusty Collyer ...
    Sixty-eight tipped occupations just got a four-year tax break. Most of them won't use it. The ones who do can walk out the other side with real money in the bank. Without working a single extra shift.The No Tax on Tips Act, signed July 4, 2025, lets most tipped workers deduct up to $25,000 in tips from federal income tax every year through 2028. Servers. Bartenders. Baristas. Hairstylists. Uber ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Sustainability Storytelling

    Communicate Trust, Brand Value and Better Business

    de Mike Hower ...
    Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives ... Leer más

    $37.79 USD

  • The Theory and Philosophy of Organizations

    Critical Issues and New Perspectives

    Edición de John Hassard, Denis Pym ...
    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated and new forms of interpretation offered. ... Leer más

    $73.99 USD

  • Promotion and Public Relations: The Dynamic Manager’s Handbook Of Alternative Ways To Build Your Business

    The Dynamic Manager Handbooks, #7

    de Dave Donelson ...
    Series Libro 7 - The Dynamic Manager Handbooks
    Communication with customers and prospects keeps your business on the growth track. There are numerous ways to convey your company's message beyond traditional advertising."Tune Up Your Publicity Machine" covers the basics of public relations like how to prepare an effective press release and make it appeal to editors as well as where to look in your business for newsworthy topics."Case Study: ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • A Primer for Crisis Communication Theory

    The Fusion of Theory and Practice

    de Finn Frandsen, W. Timothy Coombs, Winni Johansen ...
    Guided by a belief that good crisis communication theory should inform and improve practice, this book makes a wide range of theories utilized in crisis communication accessible to researchers, students, and practitioners.The book begins with an extended discussion of applied theory, including the theory building process, to help the reader appreciate how theory can connect to the practice of ... Leer más

    $60.99 USD

  • The Art of Subtle Networking

    Building Genuine Connections Without Being Annoying

    de Mohsin Abbas ...
    This ebook is a refreshing approach to networking that prioritizes authenticity over awkward sales pitches. The Art of Subtle Networking teaches you how to build meaningful, lasting relationships that naturally open doors to opportunities. With practical tips, conversational strategies, and a focus on genuine rapport, it’s perfect for anyone who wants to connect without coming across as pushy or ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Last Free Thinker How to Stay Sane and Brave In A Woke World

    de Nik C ...
    Feeling Silenced by Today's Culture? You're Not Alone.In a world where truth is twisted, faith is mocked, and conservative voices are cancelled, The Last Free Thinker is your guide to staying grounded, sane, and brave This powerful book is written for everyday patriots—people of faith, conscience, and common sense—who feel like strangers in their own country. Whether you're sitting through woke ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Trust in Virtual Teams

    Organization, Strategies and Assurance for Successful Projects

    de Thomas P. Wise ...
    As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and challenges. Because today’s team members work virtually as much by choice as by geographic necessity, ... Leer más

    $58.99 USD

  • Presentaciones efectivas

    de Iñaki Bustínduy Cruz ...
    El acto de hablar en público es el máximo nivel que la comunicación dispone para aquellos/as que quieran transmitir un mensaje, vender sus proyectos o persuadir a quiénes les escuchan. Es una habilidad clave para afrontar con éxito los retos laborales y una competencia crítica en el liderazgo de personas y procesos. Los centros académicos y las escuelas de negocio, garantes de la preparación de ... Leer más

    $6.89 USD o gratis con Kobo Plus

  • Language in Business, Language at Work

    de Erika Darics, Veronika Koller, Bernard De Clerck ...
    Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing ... Leer más

    $32.39 USD

    PEDIDO ANTICIPADO

  • Deconstructing Public Relations

    Public Relations Criticism

    de Thomas J. Mickey ...
    Series series Routledge Communication Series
    This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to ... Leer más

    $58.99 USD

  • No-Nonsense PR

    de Lucy Werner ...
    Become your own best publicist with these 10 top industry secrets from a PR professional. Packed with insider advice on how to get your business featured in the media, with zero fluff, it’s your essential toolkit for standing out from the crowd.Lucy Werner founded her own PR & branding consultancy and training hub for startups, entrepreneurs and independent brands, and is on a mission to help YOUR ... Leer más

    $5.39 USD o gratis con Kobo Plus

  • PR-Texte

    Unter Mitarbeit von Antonia Ebert

    de Helmut Ebert ...
    Series series PR Praxis
    In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen. Die Grundidee des Buches besteht darin, dass Schreiben deutlich einfacher wird, wenn man die relevanten Muster und Wirkungszusammenhänge von ... Leer más

    $22.99 USD o gratis con Kobo Plus

  • Identifying Undesirable Traits and Behaviors in Customer Service

    de Ferdy Saitta ...
    "Identifying Undesirable Traits and Behaviors in Customer Service"In any business, interactions matter, and how you engage with customers can make or break your success. Discover the transformative power of genuine, respectful, and empathetic customer interactions in" Identifying Undesirable Traits and Behaviors in Customer Service."This book is your guide to building lasting customer ... Leer más

    $8.99 USD

  • Vereint mit Potenzial

    Ein Wegweiser für Verantwortliche in gemeinnützigen Organisationen

    de Roland Gebert ...
    Series series Business and Economics (German Language)
    Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen etwas bewegen wollen, zum Beispiel Gründer von Initiativen sowie Mitglieder und Führungskräfte in gemeinnützigen Organisationen. Es gibt Akteuren aussichtsreiche Strategien und Werkzeuge aus der Praxis an die Hand und unterstützt sie bei der erfolgreichen Umsetzung ihrer Ideen und ... Leer más

    $20.69 USD

  • Any Business Can Benefit from Marketing

    de Killia Cross ...
    Direct marketing is a method of engaging with customers directly, such as by text messages, phone calls, emails, or even in person. A specific call-to-action is almost always included in a direct marketing communication, and it's aimed to elicit a direct response from your audience. These replies can include things like subscribing to a newsletter, phoning a phone number, or visiting a website. A ... Leer más

    $7.99 USD

  • COVID-19 in International Media

    Global Pandemic Perspectives

    Edición de John C. Pollock, Douglas A. Vakoch ...
    Series series Routledge Research in Journalism
    Covid-19 in International Media: Global Pandemic Responses is one of the first books uniting an international team of scholars to investigate how media address critical social, political, and health issues connected to the 2020-21 COVID-19 outbreak.The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote ... Leer más

    $60.99 USD

  • Conceptos fundamentales en la Planificación Estratégica de las Relaciones Públicas

    de Kathy Matilla i Serrano ...
    El objetivo de estas páginas se ha centrado en asentar las bases que permitan comprender la naturaleza de los elementos constructivos con los que debe edificarse un Plan Estratégico de Relaciones Públicas. ... Leer más

    $5.79 USD o gratis con Kobo Plus

  • Public Relations Research Annual

    Volume 2

    Edición de Larissa A. Grunig, James E. Grunig ...
    The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research ... Leer más

    $94.99 USD