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eBooks de Relaciones públicas

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  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • Breaking in the News: Build Buzz for Your Brand

    de Alison Maloni ...
    What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?What if a podcast that has millions of subscribers wanted to have you on to tell your story?It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.You don't need to pay thousands of dollars a year to a public ... Leer más

    $9.97 USD

  • Comment Mieux Décrypter le Langage du Corps

    de Michael Curtis ...
    Series series Je veux savoir
    « Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que ... Leer más

    $4.99 USD

  • The Art and Craft of PR

    Creating the mindset and skills to succeed in public relations today

    de Sandra Stahl ...
    This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • Strategic Communication Practices: A Toolkit for Police Executives

    de United States Government ...
    This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada. It is intended to assist law enforcement executives and communications ... Leer más

    $9.99 USD

  • An Inquiry into the Nature and Causes of the Wealth of Nations

    de Adam Smith ...
    The groundbreaking work that transformed the way the world understands economics, trade, and society. An Inquiry into the Nature and Causes of the Wealth of Nations is the monumental work by Adam Smith that laid the foundation for modern economic thought. First published in 1776, this influential book explores the principles behind wealth creation, division of labor, productivity, trade, and the ... Leer más

    $1.15 USD o gratis con Kobo Plus

  • Strategic Planning for Public Relations

    de Deborah A. Silverman, Ronald D. Smith ...
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Leer más

    $105.99 USD

  • Public Interest Communications

    Strategy for Changemakers

    de Angela Bradbery, Ann Searight Christiano ...
    Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: ... Leer más

    $73.99 USD

  • Living Media Ethics

    Across Platforms

    de Michael Bugeja ...
    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as ... Leer más

    $103.99 USD

  • Social Media Measurement and Management

    Entrepreneurial Digital Analytics

    de Jeremy Harris Lipschultz ...
    This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, ... Leer más

    $61.99 USD

  • Today′s Public Relations

    An Introduction

    de Timothy Coombs, Robert L. Heath ...
    Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, ... Leer más

    $141.29 USD

  • O livro que a faculdade ignora

    Os segredos essenciais para o sucesso profissional que você jamais aprenderá na sala de aula

    de Júlio César Ferreira ...
    Você sente que a sua carreira poderia estar em outro nível, mas não sabe por onde começar? O livro que a faculdade ignora revela estratégias simples e eficazes que as universidades não ensinam, mas que são essenciais para se tornar um profissional bem-sucedido e requisitado no mercado. Uma pesquisa da Isma Brasil aponta que 72% das pessoas estão insatisfeitas com o trabalho. Muitas delas seguem um ... Leer más

    $8.14 USD

  • Public Relations Research Annual

    Volume 2

    Edición de Larissa A. Grunig, James E. Grunig ...
    The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research ... Leer más

    $89.99 USD

  • Economia popular solidária

    um caminho para a efetivação de justiça ambiental

    de Marina Fagundes de Araújo ...
    O estudo apresentado no livro parte da contradição existente entre o capitalismo hegemônico e a justiça socioambiental para propor uma reflexão crítica sobre a Economia Popular Solidária, compreendida como um modo de organização social, produção, distribuição e consumo de bens e serviços mais consentâneo com a interdisciplinaridade e com a interdependência: ambiental, cultural, econômica e ... Leer más

    $11.64 USD o gratis con Kobo Plus

  • Media Relations

    Issues and strategies

    de Jane Johnston ...
    Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough ... Leer más

    $45.99 USD

  • Fiducia.Il primo dono del Fundraiser

    de Elena Zanella ...
    La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare ... Leer más

    $5.99 USD

  • Personal Pr

    Public Relations and Marketing Tips That Work to Your Advantage

    de Bruce H. Joffe ...
    In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Leer más

    $8.69 USD

  • Die mediatisierte Markenerweiterung

    Eine empirische Untersuchung der Erfolgsfaktoren aus Nutzersicht

    de Edgar Leander Kist ...
    Series series Business and Economics (German Language)
    Was bislang undenkbar schien, nämlich dass Nicht-Medienmarken anspruchsvolle Medienangebote unter ihrem etablierten Markennamen (»Markenmedien«) betreiben und damit in Konkurrenz zu etablierten Medien treten, ist in der Zwischenzeit – so zeigen vielfältige Beispiele – zu einer vermeintlich willkommenen Vorgehensweise avanciert. Der besondere Reiz derartiger Markenerweiterungen rührt daher, dass ... Leer más

    $46.09 USD

  • 121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz

    de Beth McRae ...
    121 of the Best Secrets for Getting Massive Amounts of Free PR, Marketing and Buzz is one giant chapter filled with 121, down-and-dirty, completely effective and usually free tips and ideas on how to build PR, marketing and buzz for your business and, therefore, ergo, make money. Having buzz means people are talking about you, whether at the local coffee shop or on Twitter. That brings them to ... Leer más

    $2.97 USD

  • Crisis Communication

    Theory and Practice

    de Alan Jay Zaremba ...
    Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization’s reputation in the eyes of both the public and the members of the organization.The ... Leer más

    $89.99 USD

  • ESG e Comunicação para o Desenvolvimento Sustentável: A Transformação das Marcas de Automóveis

    de André Senador ...
    Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo estratégico. A obra demonstra que estarão em sintonia com esse novo cenário social as marcas e empresas que souberem desenvolver processos genuínos de empatia com as pessoas e com o meio ambiente, ... Leer más

    $8.14 USD o gratis con Kobo Plus

  • RepGold

    A Step-by-Step Guide to Successfully Repair and Build Your Online Reputation

    de Edward M Yang ...
    Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of your reputation---for better or worse. RepGold uses real world, powerful, effective tactics to help you take control of your online reputation. Whether you are a CEO of a Fortune 500 company, a small ... Leer más

    $9.99 USD o gratis con Kobo Plus