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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6.75 USD

  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • Crisis, Issues and Reputation Management

    de Andrew Griffin ...
    Series series PR In Practice
    Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business.Whether it is an ... Leer más

    $41.39 USD

  • Defective Bosses

    Working for the ”Dysfunctional Dozen”

    de Kerry D Carson, Paula P Carson ...
    If you're one of the billions of people in the world who work for someone else, you'll definitely want to see what's inside Defective Bosses: Working for the “Dysfunctional Dozen.” This how-to, how-not-to, why, and why-not tour guide is packed to the hilt with a bevy of tested and proven survival skills and coping techniques for those of you who are trapped in that daily labyrinth of mind games ... Leer más

    $40.99 USD

  • Our Future in Public Relations

    de Ken Kerrigan ...
    With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business ... Leer más

    $39.39 USD

  • Innovative Marketing Communications

    de Guy Masterman, Emma Wood ...
    Series series Events Management
    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events ... Leer más

    $84.99 USD

  • Success in Social Marketing

    100 Case Studies From Around the Globe

    de Nancy R. Lee, Philip Kotler ...
    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, ... Leer más

    $58.99 USD

  • The art of money getting

    de Phineas Taylor Barnum ...
    The Art of Money Getting; or, Golden Rules for Making Money by P.T. Barnum is a classic guide to personal finance and success, first published in 1880. Drawing from his own remarkable journey from humble beginnings to becoming one of America’s most famous showmen and entrepreneurs, Barnum distills his wisdom into practical advice that remains relevant today. The book is structured around a series ... Leer más

    $26.83 USD

  • Exploring Mass Media for A Changing World

    de Ray A Hiebert, Sheila Gibbons ...
    Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, ... Leer más

    $36.99 USD

  • Comment faire des cartes de visites originales

    de Baptiste ...
    Comment faire des cartes de visites originalesinclus 100 idées de cartes originales ... Leer más

    $1.15 USD o gratis con Kobo Plus

  • The PR Paradox

    How to Master the Art of PR as a Startup or Scale-up

    de Matias Rodsevich ...
    The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and ... Leer más

    $22.79 USD

  • Сколько ты стоишь? Репутация как финансовый капитал

    de Куат Домбай ...
    Хотим мы того или нет, но наши поступки характеризуют нас красноречивее слов и формируют в сознании людей определенное представление о нас. Иначе говоря, за нами закрепляется репутация, которая живет в веках и приобретает значение второго имени. Книга по репутационному менеджменту позволит с нового ракурса взглянуть, как каждый из нас – директор ли он крупной компании, менеджер по работе с ... Leer más

    $11.29 USD o gratis con Kobo Plus

  • Media Interview Techniques

    A Complete Guide to Media Training

    de Robert Taylor ...
    Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or ... Leer más

    $38.69 USD

  • Communication Planning

    An Integrated Approach

    de Sherry Devereaux Ferguson ...
    Series series SAGE Series in Public Relations
    The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents.With these additional responsibilities as a focus, Communication Planning ... Leer más

    $100.79 USD

  • Public Relations for Public Health and Social Good

    Edición de Brooke W. McKeever ...
    Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.Many organizations attempt to influence prosocial behaviors, such as donating one’s time, money ... Leer más

    $60.99 USD

  • Office Building Safety and Health

    de Charles D. Reese ...
    Most workers spend the majority of their day in an office building environment. Protecting office workers from safety, health, and security risks is a key task of many safety and health professionals, particularly those responsible for the management of very large office complexes and high rise buildings. This book provides a comprehensive look at ... Leer más

    $234.99 USD

  • Strategische Wahrheiten

    Desinformation und Postfakten in der strategischen Kommunikation

    Edición de Olaf Hoffjann, Lucas Seeber, Ina von der Wense ...
    Series series Social Science and Law (German Language)
    Strategische Kommunikation zielt mit ihren kontingenten Wirklichkeitsbeschreibungen seit jeher auf gesellschaftliche Wahrheitsmodelle. Wie häufig gesellschaftliche Wahrheitsmodelle auf strategische Kommunikationsbemühungen zurückgehen, auf Unwahrhaftigkeit beruhen und damit zumindest zeitweise zu strategischen Wahrheiten werden, zeigen eindrucksvoll zwischenzeitlich geglaubte Wahrheiten, die sich ... Leer más

    $68.59 USD

  • Ethical Voices

    Practicing Public Relations With Integrity

    de Mark W. McClennan ...
    From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor ... Leer más

    $12.99 USD

  • Social Brand Management in a Post Covid-19 Era

    de Patrícia Dias, Alexandre Duarte ...
    Series series Routledge Focus on Business and Management
    As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital ... Leer más

    $30.99 USD

  • How to Measure and Manage Your Corporate Reputation

    de Terry Hannington ...
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means ... Leer más

    $58.99 USD

  • Creativity in PR and Communications

    Concepts and Practices for Innovation

    de Jon Cope, Stuart Mayell ...
    How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communication courses. It aligns directly with course outcomes by providing a structured, theory-led yet ... Leer más

    $46.79 USD

  • Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective

    de Takashi Inoue ...
    Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use ... Leer más

    $82.99 USD