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eBooks de Relaciones públicas

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  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • Media and Public Relations Research in Post-Socialist Societies

    de Maureen C. Minielli, Michael R. Finch, Sergei A. Samoilenko, Bagila Akhatova, Tomasz Anusiewicz, Igor Daniš, Denis Dunas0, Elina Erzikova1, Olga Filatova2, Olena Goroshko3, Oleg Kashirskikh4, Elena Lebedeva5, Katja Lehtisaari6, Yuri Misnikov7, Liudmyla Salionovych8, Debbie Sellnow-Richmond9, Andrej Školkay0, Dmitry Strovsky1, Gabriella Szabó2, Elira Turdubaeva3, Elena Vartanova4, Veronika Vass-Vigh5, Domagoj Bebic6, Monika Durechová7, Gergo Hajzer8, Marijana Grbeša9, Marta N. Lukacovic0 ...
    Series series Communication, Globalization, and Cultural Identity
    Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate ... Leer más

    $97.19 USD

  • "Emergency Pizza Ordering 911"

    de Tricia Wood ...
    Have you ever wanted to order pizza without driving the staff mad? Emergency Pizza Ordering 911 is your ultimate guide to making your pizza experience smooth and stress-free. Packed with humorous anecdotes and practical advice, this book reveals the secrets to handling wait times, special requests, and tips with finesse. Learn how to navigate the pizza ordering process without becoming "that" ... Leer más

    $5.99 USD

  • LA FABRICA DE PRESENTACIONES.

    Disfruta hablando en público.

    de Lucía Miralles ...
    Una de las mal llamadas habilidades blandas más valoradas en el mundo es, sin ninguna duda, la de Hablar en Público. Y digo “mal llamada habilidad blanda” porque este calificativo provoca que muchas personas la consideren de segundo nivel, le den poca importancia y no le presten atención a su desarrollo y desempeño.Nada más lejos de la realidad. Cuidar, entrenar y profesionalizar la Comunicación, ... Leer más

    $6.90 USD

  • The Authority Guide to PR for Small Businesses

    Use the power of public relations and the media to reach your target customer and grow your business

    de Steve Bustin ...
    Series Libro 10 - Authority Guides
    Get media coverage and grow your business through PR with this practical guide.Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don’t, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. ... Leer más

    $9.99 USD

  • Shapeholders

    Business Success in the Age of Activism

    de Mark Kennedy ...
    Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a ... Leer más

    $20.89 USD

  • Health Communication and Mass Media

    An Integrated Approach to Policy and Practice

    Edición de Rukhsana Ahmed, Benjamin R. Bates ...
    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and ... Leer más

    $52.99 USD

  • Метод McKinsey: Использование техник ведущих стратегических консультантов для решения личных и деловых задач

    de Итан Расиел ...
    Traducido por С. Кривошеин ...
    На сегодняшний день в мире нет другой столь известной, успешной и востребованной консалтинговой фирмы, как McKinsey & Company. Ее клиентами является большинство ведущих мировых корпораций. Из этой компании вышли многие величайшие бизнес-лидеры и мыслители в области менеджмента. Среди них Том Питерс, Луис Герстнер, Йон Катценбах и многие другие. Книга впервые раскрывает методы управления, которые ... Leer más

    $6.49 USD

  • The Valley Is Burning: When Communications Becomes the Crisis

    de S.J. Cunningham, Sarah Barczyk ...
    When disaster strikes, will you be prepared for the backlash?On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts. Twenty-one people were injured, and one person was killed. Thousands of residents in the towns of Andover and North Andover as well as the city of ... Leer más

    $5.99 USD

  • Management and Supervision for Working Professionals, Third Edition, Volume II

    de Herman Koren ...
    The practical set of methods and tools contained in the two volumes of Management and Supervision for Working Professionals provides the reader with the knowledge and means to become an effective manager or supervisor. Volume I emphasizes organizational structure, planning, and leadership, while Volume II emphasizes communication, instruction, and daily management responsibilities such as ... Leer más

    $140.00 USD

  • Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

    de Gianfranco Minutolo ...
    “What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will ... Leer más

    Antes $20.99 USD Ahora $15.99 USD o gratis con Kobo Plus

  • The Oxford Handbook of Corporate Reputation

    Edición de Michael L. Barnett, Timothy G. Pollock ...
    Series series Oxford Handbooks
    What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to ... Leer más

    $43.19 USD

  • Webmastering the Craft

    Fraternity in a Digital World

    de Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Co-production and Japanese Healthcare

    Work Environment, Governance, Service Quality and Social Values

    de Victor Pestoff ...
    Series series Routledge Studies in Health Management
    Healthcare in most developed countries face a complex and partly contradictory mix of financial, social and political challenges. Fiscal strains combined with New Public Management agendas have caused severe cutbacks and calls for greater efficiency in public healthcare, resulting in a growing concern about service quality. Co-production and Japanese Healthcare explores a possibility to address ... Leer más

    $57.99 USD

  • Absolute Essentials of Public Relations

    de Danny Moss, Barbara Desanto ...
    Series series Absolute Essentials of Business and Economics
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can ... Leer más

    $31.99 USD

  • ¿Cómo se lo digo? El arte de las conversaciones difíciles

    El impulso de cambios efectivos a través del diálogo

    de Enrique Sacanell Berrueco ...
    Existen múltiples momentos, tanto en el ámbito laboral como en el personal, en los que sentimos que deberíamos tener una conversación con alguien. Sin embargo, la vamos postergando o simplemente la evitamos porque nos parece difícil afrontarla. Nos contamos que va a tener un resultado catastrófico o pensamos que todavía no es el momento. En realidad, las consecuencias de no mantenerla son mucho ... Leer más

    $10.55 USD

  • MediaWriting

    Print, Broadcast, and Public Relations

    de W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey ...
    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some ... Leer más

    $100.00 USD

  • AIDS and Business

    de Saskia Faulk, Jean-Claude Usunier ...
    Series series Routledge Advances in Management and Business Studies
    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume ... Leer más

    $70.99 USD

  • Successful Employee Communications

    A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

    de Sue Dewhurst, Liam FitzPatrick ...
    Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ... Leer más

    $41.39 USD

  • Are You Visible?

    A Simple Guide on How to be SEEN, HEARD, and CHOSEN as the GO-TO Leader

    de Izdihar Jamil ...
    Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen.Dr. Izdihar Jamil, a visibility expert and TEDxHuntingtonBeach Curator, shares her personal philosophy and proven strategies to help you stand out from the crowd. With her exclusive ... Leer más

    $7.99 USD

  • Place Branding

    Connecting Tourist Experiences to Places

    Edición de Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar ...
    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place ... Leer más

    $59.99 USD

  • Internal Communications

    A Manual for Practitioners

    de Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Leer más

    $41.39 USD