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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $12.69 USD

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $12.79 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $11.69 USD

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $12.19 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • Behavioral Economics for Cost-Benefit Analysis

    Benefit Validity When Sovereign Consumers Seem to Make Mistakes

    How should policy analysts assess 'benefit validity' when behavioral anomalies appear relevant? David L. Weimer provides thoughtful answers through practical guidelines. Behavioral economists have identified a number of situations in which people appear not to behave according to the neoclassical assumptions underpinning welfare economics and its application to the assessment of the efficiency of ... Leer más

    $33.69 USD

  • Material Literacy in 18th-Century Britain

    A Nation of Makers

    Series series Material Culture of Art and Design
    The eighteenth century has been hailed for its revolution in consumer culture, but Material Literacy in Eighteenth-Century Britain repositions Britain as a nation of makers. It brings new attention to eighteenth-century craftswomen and men with its focus on the material knowledge possessed not only by professional artisans and amateur makers, but also by skilled consumers. This edited collection ... Leer más

    $29.19 USD

  • Klanten Magnetiseren

    Het aantrekken van klanten

    de Salma Raja ...
    Klanten magnetiseren is een fantastisch e-book dat alle belangrijke en populaire onderwerp van het binnenhalen van verkeer voor je bedrijf behandelt! ... Leer más

    $17.42 USD

  • Gestão do valor da marca

    como criar e gerenciar marcas valiosas (Brand Value Management)

    Eduardo Tomiya, um dos maiores especialistas em avaliação de marcas no país, apresenta um conteúdo moderno e diferenciado sobre gerenciamento de valor da marca, um dos principais ativos intangíveis de uma empresa. A obra conta a história da criação de marcas valiosas, além de apresentar um modelo de gestão do valor da marca (Brand Value Management) desenvolvido com base em uma metodologia que ... Leer más

    $7.99 USD

  • Den fjerde industrielle revolution

    de Klaus Schwab ...
    Den fjerde industrielle revolution er mere betydningsfuld og mere omfattende end noget, menneskeheden før har været vidne til. Nye teknologier forener de fysiske, digitale og biologiske verdener og resulterer i kunstig intelligens, 3D-printning, DNA-sekvensering og bærbar teknologi indbygget i tøj eller gadgets. Disse teknologier er først og fremmest designet til at forbedre vores liv, men med ... Leer más

    $11.09 USD

  • Protect Yourself Workbook

    Step By Step Interactive Exercise for Consumer Rights & Protection Skills

    This is the activity sequel to the book, “Protect Yourself! Your Naija Guide to Consumer Rights &Protection”. This workbook bridges the gap between theory and practice, offering hands-on activities and real-life scenarios to help you apply consumer protection concepts effectively. It is filled with fun quizzes, scenario mapping and simulations of real-life consumer issues and how best to handle ... Leer más

    $8.69 USD

  • Die Big-Data-Debatte

    Chancen und Risiken der digital vernetzten Gesellschaft

    In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big Data und diskutieren die konkreten Implikationen in verschiedenen Lebensbereichen. In einer repräsentativen Befragung vermessen sie das Wissen und die Einstellung der Bevölkerung zu Big Data. Im Ergebnis verhalten sich die Nutzer paradox, sorglos und besorgt zugleich. Gezeigt wird aber ... Leer más

    Gratis

  • Waste

    Consuming Postwar Japan

    In Waste**, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste—in terms of time, stuff, money, possessions, and resources—from the immediate aftermath of World War II to the present.** She shows how questions about waste were deeply embedded in the decisions of everyday life, reflecting the priorities and aspirations of the historical moment, ... Leer más

    $25.69 USD

  • Credit Literacy; Getting The Most Out of The Real Estate Market

    This Ebook is designed to inform consumers on how to get the most out of Real Estate with credit law. In my time of being a Realtor, I have come across so many hopeful prospects who were denied of home loans and reantals due to poor credit. With this book, I hope to better educate consumers on how to boost thier credit scores in 14 days using five simple steps. ... Leer más

    $12.00 USD

  • As Regrinhas da Pronúncia do Inglês - The Little Rules of the American English Pronunciation

    de FBA books ...
    COMPRANDO DIRETAMENTE DO AUTOR, VOCÊ PAGA APENAS R$ 10,00 EM BELO FORMATO PDF. CONTATO: [email protected] children, Some of the happiest times of my childhood were spent listening to stories read to me by my family and then, later on, by my teachers in school. The thought of learning how to read by myself was exciting. I wanted to know how to turn all those letters in the alphabet ... Leer más

    $4.50 USD

  • The Age of Customer Equity

    Data-Driven Strategies to Build a Sustainable Company

    Every Customer Is UniqueFor many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. The biggest problem is not the technical data silos but our inability to hear the humans behind the data.In The Age of Customer Equity, Allison Hartsoe helps you cut through the noise and gives you the ... Leer más

    $9.99 USD

  • Twitter Marketing Business: The SECRETS to TWITTER: How To Create, Promote & Market a Successful MONEY Generating Account

    Business, Income & Social Media, #5

    de Penny King ...
    Series Libro 5 - Business, Income & Social Media
    Question: Does your LinkedIn account provide the following?Demonstrate your services and products in the best light possible?Create an income stream without being pushyConvert all your hard work and strategies into $$$$$If the answer in NO then this book is for you.I will show how to:LinkedIn BasicsWhat is LinkedIn?Setting Up Your LinkedIn AccountCreating Yo... ... Leer más

    $2.99 USD