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de Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

Gratis

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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Hug Your Haters

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de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

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Laws of UX

Using Psychology to Design Better Products & Services

de Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
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The Paradox of Choice

Why More Is Less, Revised Edition

de Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

de Dan Gingiss ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

$10.69 USD o gratis con Kobo Plus

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The
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Hayek's Tensions

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Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...

Series series Tensions in Political Economy
F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

$13.29 USD o gratis con Kobo Plus

F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any
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Influence, New and Expanded

The Psychology of Persuasion

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

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Talk Triggers

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de Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
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The Seven Pillars of Customer Success

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de Wayne McCulloch ...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

$9.99 USD o gratis con Kobo Plus

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The Transformation Economy

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de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

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From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
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People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven
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This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

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Guíaburros: Tus derechos como ciudadano y consumidor

de Marta Simó Rodríguez ...

Series Libro 13 - GuíaBurros
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İş Etiği

de Tuğba ATACAN, Kurtuluş Yılmaz GENÇ ...

Etik, gündelik ya da iş yaşamındaki davranışların ortak çıkarlar doğrultusunda ya da toplumsal yararlar çerçevesinde ortaya çıkabilmesi için standartlar ortaya koyar. Böylece, davranışların beklentilere uygunluğunu ya da tatmin ediciliğini sağlamak kolaylaşır.İş yaşamında sergilenen etik davranışlar bütünü ya da "iş etiği”, verimliliğin ve işletme varlığının sürekliliğinin sağlanmasında, amaçlar ... Leer más

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Etik, gündelik ya da iş yaşamındaki davranışların ortak çıkarlar doğrultusunda ya da toplumsal yararlar çerçevesinde ortaya çıkabilmesi için standartlar ortaya koyar. Böylece, davranışların beklentilere uygunluğunu ya da tatmin ediciliğini sağlamak kolaylaşır.İş yaşamında sergilenen etik davranışlar bütünü ya da "iş etiği”, verimliliğin ve işletme varlığının sürekliliğinin sağlanmasında, amaçlar
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Adfluence

Influencing Audiences with Powerful Advertising Strategies

de Nathan D Venture ...

Master the Art of Captivating Your AudienceImagine wielding the power to captivate your audience, turn heads, and compel action-all with the persuasive force of your advertising strategies. Dive deep into the secrets of influence with "Adfluence: Influencing Audiences with Powerful Advertising Strategies". This revolutionary book is your roadmap to mastering the nuances of successful advertising ... Leer más

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Master the Art of Captivating Your AudienceImagine wielding the power to captivate your audience, turn heads, and compel action-all with the persuasive force of your advertising strategies. Dive deep into the secrets of influence with "Adfluence: Influencing Audiences with Powerful Advertising Strategies". This revolutionary book is your roadmap to mastering the nuances of successful advertising
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Shop 'Til You Drop

The Dilemma of Shopping Addiction

de Ava X. Brighton ...

Shopping is everywhere. It fills our screens, shapes our identities, and promises relief from stress, boredom, and dissatisfaction. But when buying becomes a reflex rather than a choice, something deeper is happening. Shop ’Til You Drop: The Dilemma of Shopping Addiction takes readers beneath the surface of everyday spending to uncover why shopping can quietly turn into a powerful and destructive ... Leer más

$3.99 USD o gratis con Kobo Plus

Shopping is everywhere. It fills our screens, shapes our identities, and promises relief from stress, boredom, and dissatisfaction. But when buying becomes a reflex rather than a choice, something deeper is happening. Shop ’Til You Drop: The Dilemma of Shopping Addiction takes readers beneath the surface of everyday spending to uncover why shopping can quietly turn into a powerful and destructive
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The New Industrial Revolution

de Peter Marsh ...

$25.19 USD
The Dominion of Shoppers

Canadian Consumption from Hudson's Bay to eBay

de Steve Penfold ...

Series series Themes in Canadian History
The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the “four Ps” of consumer history – place, product, payment, and power – historian Steve Penfold traces the complex mix of business, economic, social, and cultural dynamics that shaped shopping and exchange from the bygone fur trade to contemporary online buying.Stretching from the 17th to ... Leer más

$30.99 USD

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the “four Ps” of consumer history – place, product, payment, and power – historian Steve Penfold traces the complex mix of business, economic, social, and cultural dynamics that shaped shopping and exchange from the bygone fur trade to contemporary online buying.Stretching from the 17th to
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CRM

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de Antoine Delers ...

Traducido por Baris Şahin ...

Bu pratik ve özlü kitapla müşteri ilişkileri yönetiminin (CRM) temellerini sadece 50 dakikada anlayın. Şirketler, veri madenciliği ve segmentasyon yoluyla müşteri tabanlarını daha iyi anlamak için bir CRM stratejisi benimseyebilir ve bu da yeni müşteriler çekmelerine ve müşteri sadakatini artırmalarına yardımcı olabilir. Rekabetin giderek arttığı bir iş dünyasında, iletişim ve reklama yönelik ... Leer más

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Bu pratik ve özlü kitapla müşteri ilişkileri yönetiminin (CRM) temellerini sadece 50 dakikada anlayın. Şirketler, veri madenciliği ve segmentasyon yoluyla müşteri tabanlarını daha iyi anlamak için bir CRM stratejisi benimseyebilir ve bu da yeni müşteriler çekmelerine ve müşteri sadakatini artırmalarına yardımcı olabilir. Rekabetin giderek arttığı bir iş dünyasında, iletişim ve reklama yönelik
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Unhooked

Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

de Michelle Moore ...

Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation?How can you get people to see things your way? What words can you use to convince and lead them to follow you?Get others to do what you want using the power of persuasion.The most successful people in history have one trait in common. They were all persuasive. This trait often ... Leer más

$3.99 USD o gratis con Kobo Plus

Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation?How can you get people to see things your way? What words can you use to convince and lead them to follow you?Get others to do what you want using the power of persuasion.The most successful people in history have one trait in common. They were all persuasive. This trait often
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DIY Credit Repair Secrets

de Matuja Wilson ...

DIY Credit Repair Secrets: Simple Steps to Improve Your CreditTake control of your credit—no expensive experts required.DIY Credit Repair Secrets is your go-to guide for understanding, improving, and protecting your credit score — all from the comfort of your own home. Whether you're recovering from past mistakes, preparing for a major purchase, or simply tired of being denied credit, this book ... Leer más

$3.99 USD o gratis con Kobo Plus

DIY Credit Repair Secrets: Simple Steps to Improve Your CreditTake control of your credit—no expensive experts required.DIY Credit Repair Secrets is your go-to guide for understanding, improving, and protecting your credit score — all from the comfort of your own home. Whether you're recovering from past mistakes, preparing for a major purchase, or simply tired of being denied credit, this book
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Sustainability-Oriented Mindset : Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

de Beba Rakic, Mira Rakic ...

Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit. The purpose of this book is the positioning of the sustainability-oriented mindset in the minds of marketers, governments, academics and consumers. Sustainability marketing is the driver of ... Leer más

$9.99 USD

Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit. The purpose of this book is the positioning of the sustainability-oriented mindset in the minds of marketers, governments, academics and consumers. Sustainability marketing is the driver of
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The Experience Logic as a New Perspective for Marketing Management

From Theory to Practical Applications in Different Sectors

Edición de Tonino Pencarelli, Fabio Forlani ...

Series series Business and Management (R0)
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how ... Leer más

$115.39 USD

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how
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Recomendado para ti

eBooks de Comportamiento del consumidor

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

Hug Your Haters

Laws of UX

The Paradox of Choice

The Experience Maker

Hayek's Tensions

Influence, New and Expanded

Talk Triggers

The Seven Pillars of Customer Success

The Transformation Economy

People Powered

This Is Marketing

Smart Wealth Building: A Beginner’s Guide to Growing Your Money and Investing Wisely in 2025

Guíaburros: Tus derechos como ciudadano y consumidor

İş Etiği

Adfluence

Shop 'Til You Drop

The New Industrial Revolution

The Dominion of Shoppers

CRM

Unhooked

DIY Credit Repair Secrets

Sustainability-Oriented Mindset : Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

The Experience Logic as a New Perspective for Marketing Management