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Mostrando 1 - 24 de 3016 resultados

The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

de Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Leer más

$30.59 USD

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Leer más
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

de Benjamin Smith ...

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

Gratis

Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
... Leer más
The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

de Dan Gingiss ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

$10.69 USD o gratis con Kobo Plus

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The
... Leer más
The Seven Pillars of Customer Success

A Proven Framework to Drive Impactful Client Outcomes for Your Company

de Wayne McCulloch ...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

$9.99 USD o gratis con Kobo Plus

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch
... Leer más
The Paradox of Choice

Why More Is Less, Revised Edition

de Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

$12.19 USD

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
... Leer más
The Transformation Economy

Guiding Customers to Achieve Their Aspirations

de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

$23.09 USD

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
... Leer más
Laws of UX

Using Psychology to Design Better Products & Services

de Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

$33.89 USD

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains
... Leer más
Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

$20.09 USD

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
... Leer más
This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

$12.19 USD

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Leer más
Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

$11.29 USD

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints.
... Leer más
People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

$17.89 USD

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven
... Leer más
Hayek's Tensions

Reexamining the Political Economy and Philosophy of F. A. Hayek

Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...

Series series Tensions in Political Economy
F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

$13.29 USD o gratis con Kobo Plus

F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any
... Leer más
The Extraordinary Ordinary

Brand Stories from Suyong Joh of Magazine B

de Suyong Joh ...

What makes a brand a brand?Since launching Magazine B, Suyong Joh has been asked one question more than any other: what criteria do you use to select brands? His answer takes the shape of a tetrahedron, with four vertices: practicality, beauty, price, and philosophy. A product that is useful, well made, and fairly priced can compete in the market. It becomes a brand only when philosophy is added, ... Leer más

$11.99 USD

What makes a brand a brand?Since launching Magazine B, Suyong Joh has been asked one question more than any other: what criteria do you use to select brands? His answer takes the shape of a tetrahedron, with four vertices: practicality, beauty, price, and philosophy. A product that is useful, well made, and fairly priced can compete in the market. It becomes a brand only when philosophy is added,
... Leer más
Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

de Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

$12.19 USD

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
... Leer más
The Persuasion Industries

The Making of Modern Britain

de Steven McKevitt ...

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all ... Leer más

$50.39 USD

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all
... Leer más
How to Dine Out in a Broken Economy

A Practical Guide to Restaurant Budgets, Menu Strategies, Deals, Rewards, and Getting More from Every Dining Dollar

de Chris Smith ...

You have felt it on a Tuesday night when the bill arrives and you realize the meal cost 38% more than the menu promised. The appetizer you did not order, the 3% service charge printed in 6 point type, the delivery fee that turned a $14 burger into a $22 charge before the tip screen even spun. This book starts exactly there, in that tight feeling that makes eating out feel like a negotiation you ... Leer más

$4.99 USD o gratis con Kobo Plus

You have felt it on a Tuesday night when the bill arrives and you realize the meal cost 38% more than the menu promised. The appetizer you did not order, the 3% service charge printed in 6 point type, the delivery fee that turned a $14 burger into a $22 charge before the tip screen even spun. This book starts exactly there, in that tight feeling that makes eating out feel like a negotiation you
... Leer más
Quick Guide Duftmarketing

Wie Sie mit Duftstoffen Ihre Marke stärken

de Paul Steiner ...

Series series Business and Economics (German Language)
Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche pragmatische Hilfestellungen für die Umsetzung. Es geht darum, mit Hilfe von Duftstoffen den Absatz von Produkten und Dienstleistungen positiv zu beeinflussen bzw. zu steigern, als auch das ... Leer más

$23.29 USD

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketing-Verantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche pragmatische Hilfestellungen für die Umsetzung. Es geht darum, mit Hilfe von Duftstoffen den Absatz von Produkten und Dienstleistungen positiv zu beeinflussen bzw. zu steigern, als auch das
... Leer más
Culture Shift

A Practical Guide to Managing Organizational Culture

de Kirsty Bashforth ...

Shortlisted for the 2020 Business Book AwardsNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line – employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good ... Leer más

$25.69 USD

Shortlisted for the 2020 Business Book AwardsNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line – employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good
... Leer más
Decisões econômicas

você já parou para pensar

de Vera Rita de Mello Ferreira ...

Neste livro de Vera Rita de Mello Ferreira, algumas coisas começarão a entrar no eixo. Porém, assim como na Psicologia, as 'dicas', na Economia, são apenas ferramentas para que você tome as decisões. "Desde que o mundo é mundo, podemos dividir 'economicamente' as pessoas em alguns grupos: os devedores e os poupadores; os que pensam no presente e os que pensam no futuro; os consumistas e os ... Leer más

$8.53 USD

Neste livro de Vera Rita de Mello Ferreira, algumas coisas começarão a entrar no eixo. Porém, assim como na Psicologia, as 'dicas', na Economia, são apenas ferramentas para que você tome as decisões. "Desde que o mundo é mundo, podemos dividir 'economicamente' as pessoas em alguns grupos: os devedores e os poupadores; os que pensam no presente e os que pensam no futuro; os consumistas e os
... Leer más
Competing in a digital future

Agile ADapT, #1

de Johann Botha ...

Series Libro 1 - Agile ADapT
SECOND EDITIONCompeting in a digital future describes an innovation-driven, digital transformation and business agility method for industrial age organizations. The intended audience for the book is business leaders who need to drive the transformation and managers and technical experts who will make transforming the business a reality.The book outlines a simple process that any organization can ... Leer más

$4.99 USD

SECOND EDITIONCompeting in a digital future describes an innovation-driven, digital transformation and business agility method for industrial age organizations. The intended audience for the book is business leaders who need to drive the transformation and managers and technical experts who will make transforming the business a reality.The book outlines a simple process that any organization can
... Leer más
Superconsumers

A Simple, Speedy, and Sustainable Path to Superior Growth

de Eddie Yoon ...

Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers-they’re superconsumers.Although small in number, ... Leer más

$23.09 USD o gratis con Kobo Plus

Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers-they’re superconsumers.Although small in number,
... Leer más
Vendita Ipnotica

de Tom Carter ...

Siamo consapevoli di VIVERE UN periodo storico particolare, che in molti chiamano crisi e che qualcuno chiama OPPORTUNITA', ORA, in qualsiasi modo tu la viva, una cosa è certa:Il mondo delle vendite è profondamente cambiato.Il cliente e i suoi meccanismi decisionali sono profondamente cambiati.Il contesto è profondamente cambiato.Nonostante ciò, la maggior parte dei venditori sono rimasti uguali, ... Leer más

$18.99 USD o gratis con Kobo Plus

Siamo consapevoli di VIVERE UN periodo storico particolare, che in molti chiamano crisi e che qualcuno chiama OPPORTUNITA', ORA, in qualsiasi modo tu la viva, una cosa è certa:Il mondo delle vendite è profondamente cambiato.Il cliente e i suoi meccanismi decisionali sono profondamente cambiati.Il contesto è profondamente cambiato.Nonostante ciò, la maggior parte dei venditori sono rimasti uguali,
... Leer más
A mente acima do dinheiro

O impacto das emoções em sua vida financeira (2 ed.)

de Brad Klontz, Ted Klontz ...

Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe, ... Leer más

$2.84 USD

Livro indicado por Nathalia Arcuri do Me Poupe!: "Por que você age da forma que age com o seu dinheiro?"O dinheiro é a causa do seu estresse? Você se preocupa com o fato de estar gastando demais?Talvez suas finanças estejam equilibradas, mas você ainda não consiga controlar sua ansiedade em relação ao dinheiro. Talvez as desavenças sobre os gastos o estejam afastando de seu cônjuge, ou, quem sabe,
... Leer más
The Customer of the Future

10 Guiding Principles for Winning Tomorrow's Business

de Blake Morgan ...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo ... Leer más

$15.39 USD

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo
... Leer más

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Recomendado para ti

eBooks de Comportamiento del consumidor

The Jobs To Be Done Playbook

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

The Experience Maker

The Seven Pillars of Customer Success

The Paradox of Choice

The Transformation Economy

Laws of UX

Influence, New and Expanded

This Is Marketing

Hug Your Haters

People Powered

Hayek's Tensions

The Extraordinary Ordinary

Talk Triggers

The Persuasion Industries

How to Dine Out in a Broken Economy

Quick Guide Duftmarketing

Culture Shift

Decisões econômicas

Competing in a digital future

Superconsumers

Vendita Ipnotica

A mente acima do dinheiro

The Customer of the Future