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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    de Benjamin Smith ...
    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...
    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    de Wayne McCulloch ...
    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    de B. Joseph Pine II ...
    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    de Barry Schwartz ...
    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $12.19 USD

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    de Jay Baer, Daniel Lemin ...
    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $11.69 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    de Robert B. Cialdini, PhD ...
    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $9.59 USD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $12.69 USD

  • The Behavioral Economics of Inflation Expectations

    Macroeconomics Meets Psychology

    de Tobias F. Rötheli ...
    As one of the first texts to take a behavioral approach to macroeconomic expectations, this book introduces a new way of doing economics. Rötheli uses cognitive psychology in a bottom-up method of modeling macroeconomic expectations. His research is based on laboratory experiments and historical data, which he extends to real-world situations. Pattern extrapolation is shown to be the key to ... Leer más

    $38.59 USD

  • Design Comportamental

    Modelos cognitivos aplicados à experiência

    de Alex Soares ...
    Design Comportamental: Modelos cognitivos aplicados à experiência Este livro está dividido em dez capítulos cuidadosamente estruturados para guiar você por uma jornada que conecta o Design Estratégico à Economia Comportamental, explorando sua aplicação em projetos de produtos e serviços. Na primeira parte do livro, abordo fundamentos. Vamos traçar a evolução do Design até o momento em que ele se ... Leer más

    $7.56 USD

  • Customer Accounting

    Creating Value with Customer Analytics

    de Massimiliano Bonacchi, Paolo Perego ...
    Series series Business and Management (R0)
    This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and ... Leer más

    $68.19 USD

  • Transforming Customer–Brand Relationships

    Use Emotional Connection To Build Loyalty

    de Christina Garnett ...
    WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connec... ... Leer más

    $31.49 USD

  • The Only Sacred Ground

    Scientific Materialism and a Sacred View of Nature Within the Framework of Complementarity

    de Gregory Derry ...
    For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred quality of our experience of nature. The resulting tension represents a fractured and incoherent apprehension of nature on both a personal and a cultural level. In this book, Gregory N. Derry explores ... Leer más

    $8.09 USD

  • Gusheshe: The Legacy of the E30 and How BMW Can Save Itself From Certain Death in South Africa

    de Tokoloho Africa Masemene ...
    The BMW E30 is an icon that became a symbol of the South African consciousness. BMW, however, has not been able to recapture the spark, nor has the car lover fell in love the same way. With declining sales and ever increasing prices, what exactly went wrong and is there still hope for the German carmaker? This ebook explores the history of the E30 and what Beamer can do to restore the brand to its ... Leer más

    $19.99 USD

  • The Needed Addiction

    Addiction to Consumption and Luxury: Causes, Mechanisms, and Ways Out

    de Oliver Hoffmann ...
    Series series Behavioral Science and Psychology (R0)
    Hardly any addictive behavior is growing as rapidly in modern Western society as consumer addiction.No surprise—because it is economically intended, even required. And that is exactly what makes it so dangerous. The consequences of consumer addiction (and its variation, luxury addiction) can be devastating—both economically and socially.This book examines consumer addiction from both an economic ... Leer más

    $83.89 USD

  • Chinese Consumers

    Exploring the World's Largest Demographic

    de Ashok Sethi ...
    Series series Business and Management (R0)
    This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based ... Leer más

    $94.39 USD

  • The Science Of Selling Online

    de Ebuka Ugboma ...
    Learn how to increase sales by threefold in any market. It is an assurance of prosperity.By applying the concepts in this book, more Sales Men became millionaires.You will learn how to control your thoughts, emotions, and actions to become more effective in Science of Selling Online.How to develop unshakeable assuranceHow to eliminate rejection phobiaThe psychology of selling and salesThe Science ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    de Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $8.99 USD

  • Why Work for Someone Else

    de Shawn Thomas ...
    This short but to the point story is one that is worth the price of admission. It only gives you decisions based on the pros and cons of having your own business it's up to you to act on it or not. ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Big Data Analytics for the Prediction of Tourist Preferences Worldwide

    de Dr. N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra ...
    Series series Emerald Points
    Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and ... Leer más

    $49.19 USD