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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

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Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written
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The Transformation Economy

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de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

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From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
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The Seven Pillars of Customer Success

A Proven Framework to Drive Impactful Client Outcomes for Your Company

de Wayne McCulloch ...

As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

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As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch
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People Powered

How Communities Can Supercharge Your Business, Brand, and Teams

de Jono Bacon ...

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

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Laws of UX

Using Psychology to Design Better Products & Services

de Jon Yablonski ...

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

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The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

de Dan Gingiss ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

$10.69 USD o gratis con Kobo Plus

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The
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Hayek's Tensions

Reexamining the Political Economy and Philosophy of F. A. Hayek

Edición de Stefanie Haeffele, Solomon M. Stein, Virgil Henry Storr ...

Series series Tensions in Political Economy
F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

$13.29 USD o gratis con Kobo Plus

F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any
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This Is Marketing

You Can't Be Seen Until You Learn to See

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**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

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Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

de Jay Baer, Daniel Lemin ...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

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Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer
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Influence, New and Expanded

The Psychology of Persuasion

de Robert B. Cialdini, PhD ...

The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the
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The Paradox of Choice

Why More Is Less, Revised Edition

de Barry Schwartz ...

In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

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In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday
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Hug Your Haters

How to Embrace Complaints and Keep Your Customers

de Jay Baer ...

Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

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de Simona Bellino ...

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A Step-by-Step Approach to Achieving Long-Term Profitable Growth

de Remi Gicquel, Paul-André Lambert ...

Series series Business and Management (R0)
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There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on your installed base is a smart and proven way to achieve long-lasting, profitable growth.Using Installed Base Selling to Maximize Revenue
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The Art and Science of Creating Game-Changers

de Diana Derval ...

Series series Business and Management (R0)
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or ... Leer más

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Marketing de services, 3e édition

Amélioration continue de l'expérience-client

de Louis Fabien ...

La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l’expérience vécue par vos clients. Les clients emballés par leur expérience deviendront ... Leer más

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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l’expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l’expérience vécue par vos clients. Les clients emballés par leur expérience deviendront
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Sustainable Happy Profit (The Handbook)

de Ines Garcia ...

The aim of this handbook is to pull together advice and suggestions to help all businesses make immediate changes,while acknowledging that some things are currently simply impossible and may first need a new lens applied for some. Applying some of the concepts and techniques from the book Sustainable Happy Profit on how to move from theory to practice. SustainableHappyProfit dot comCompanies are ... Leer más

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The aim of this handbook is to pull together advice and suggestions to help all businesses make immediate changes,while acknowledging that some things are currently simply impossible and may first need a new lens applied for some. Applying some of the concepts and techniques from the book Sustainable Happy Profit on how to move from theory to practice. SustainableHappyProfit dot comCompanies are
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Unbreakable Power

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Building AI Driven Marketing Capabilities

Understand Customer Needs and Deliver Value Through AI

Edición de Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi ...

Series series Professional and Applied Computing (R0)
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with ... Leer más

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Customer Engagement in Theory and Practice

A Marketing Management Perspective

de Katarzyna Żyminkowska ...

Series series Business and Management (R0)
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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services
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Eventi estremi

Come salvare il pianeta e noi stessi dalle tempeste climatiche e finanziarie

de Tonino Perna ...

Il crollo di Wall Street del settembre 2008 è stato definito una “tempesta perfetta”. Ma le analogie tra la Borsa e il meteo non si limitano al linguaggio. Che cosa c’entrano dunque il denaro e la finanza con il clima e la CO2? Gli “eventi estremi” climatici e finanziari, in crescita negli anni recenti, si caratterizzano per il medesimo meccanismo: “fluttuazioni giganti” provocate da una ... Leer más

$7.99 USD o gratis con Kobo Plus

Il crollo di Wall Street del settembre 2008 è stato definito una “tempesta perfetta”. Ma le analogie tra la Borsa e il meteo non si limitano al linguaggio. Che cosa c’entrano dunque il denaro e la finanza con il clima e la CO2? Gli “eventi estremi” climatici e finanziari, in crescita negli anni recenti, si caratterizzano per il medesimo meccanismo: “fluttuazioni giganti” provocate da una
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Vaccines and Vaccinations: A Psychological Perspective

Research and Recommendations

Edición de Wojciech Kulesza, Dariusz Dolinski, Tomasz Grzyb ...

Series series Behavioral Science and Psychology (R0)
This open acess book explores vaccine hesitancy as a primarily psychological phenomenon rather than a purely medical one. By analyzing the COVID-19 pandemic, it provides an evidence-based guide on how fear, social influence, and misinformation impact public health compliance.The authors aim to equip educators, journalists, and policymakers with effective tools to Understand the psychological ... Leer más

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This open acess book explores vaccine hesitancy as a primarily psychological phenomenon rather than a purely medical one. By analyzing the COVID-19 pandemic, it provides an evidence-based guide on how fear, social influence, and misinformation impact public health compliance.The authors aim to equip educators, journalists, and policymakers with effective tools to Understand the psychological
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Landing Page Copy That Converts

de A. Nasir ...

Learn practical approaches to writing landing page copy for real-time engagement and conversions.Explore insights on genuinely connecting with your audiences. Understand how a customer journey works.The best copy addresses your audience's pain points and dissatisfactions and shows them light - a.k.a - solutions that could help them.Read this book to learn:How to use words to connect with your ... Leer más

$5.99 USD o gratis con Kobo Plus

Learn practical approaches to writing landing page copy for real-time engagement and conversions.Explore insights on genuinely connecting with your audiences. Understand how a customer journey works.The best copy addresses your audience's pain points and dissatisfactions and shows them light - a.k.a - solutions that could help them.Read this book to learn:How to use words to connect with your
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Recomendado para ti

eBooks de Comportamiento del consumidor

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

The Transformation Economy

The Seven Pillars of Customer Success

People Powered

Laws of UX

The Experience Maker

Hayek's Tensions

This Is Marketing

Talk Triggers

Influence, New and Expanded

The Paradox of Choice

Hug Your Haters

Neuroscienze, memoria e condizionamento dell'esperienza enogastronomica

Using Installed Base Selling to Maximize Revenue

Designing Luxury Brands

Marketing de services, 3e édition

Sustainable Happy Profit (The Handbook)

Complete Guide To Programmatic Advertising

Unbreakable Power

Building AI Driven Marketing Capabilities

Customer Engagement in Theory and Practice

Eventi estremi

Vaccines and Vaccinations: A Psychological Perspective

Landing Page Copy That Converts