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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $9.59 USD

  • The Paradox of Choice

    Why More Is Less, Revised Edition

    In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author.Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday ... Leer más

    $12.19 USD

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $12.69 USD

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • The Seven Pillars of Customer Success

    A Proven Framework to Drive Impactful Client Outcomes for Your Company

    As a customer success leader, whose insight do you rely on for success? Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust? Wayne McCulloch ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $11.69 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • Forum Markenforschung 2021

    Tagungsband der Konferenz DERMARKENTAG

    Series series Business and Economics (German Language)
    Dieser Sammelband präsentiert zentrale Forschungsbeiträge der Konferenz DERMARKENTAG 2021. Die alle zwei Jahre stattfindende Tagung führt Markenforscher und Markenpraktiker zusammen und greift jeweils aktuelle Impulse, Diskussionen und Forschungserkenntnisse zur Zukunft der Markenforschung auf. Im Fokus der Konferenz 2021 stand die Schnittstelle Marken/Design. Alle Konferenzbeiträge haben einen ... Leer más

    $68.59 USD

  • Regards croisés sur la consommation

    Tome 2 - Des structures au retour de l'acteur

    Series Libro 2 - Versus
    « Quant aux Français, loin de tirer parti d’une source aussi riche, ils ont préféré emprunter les étrangers qui les avaient eux-mêmes copiés. [...] Ah ! connaissons mieux la valeur de ce que nous possédons, pénétrons dans la bibliothèque des manuscrits »... Ces lignes, que rédige Paulin Paris, en 1824, valent pleinement aujourd’hui, pour ce qui est de la situation des études académiques de la ... Leer más

    $18.78 USD

  • Women Want More

    How to Capture Your Share of the World's Largest, Fastest-Growing Market

    In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ... Leer más

    $17.29 USD

  • Superfans

    Power, Technology, and Money in the Music Industry

    Ever wonder where your concert ticket money goes or what happens when you stream your favorite song on Spotify? Heard about the Music Modernization Act but not sure what it means? In Superfans: Power, Technology, and Money in the Music Industry, concert fanatic Emily Gumbulevich dives straight into the mysteries of the music industry.Despite touring and releasing music, many successful artists ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Wellbeing Economy

    Success in a World Without Growth

    Economic growth is a constant mantra of politicians, economists and the media. Few understand what it is, but they love and follow it blindly. The reality is that since the global financial crisis, growth has vanished in the more industrialised economies and in the so-called developing countries. Politicians may be panicking, but is this really a bad thing?Using real-life examples and innovative ... Leer más

    $8.69 USD

  • Your Absence is Requested

    The pursuit of a reimagined mode of leadership has, for decades, been suffocated by our global obsession with administrative hygiene. Since the mid‑20th century, we have witnessed a stealthy abdication in which the messy, soulful arts of statesmanship and diplomacy were traded for the more sterile, mechanical surrogate of management.This wasn't just a cosmetic shift in organisational charts; it ... Leer más

    $10.00 USD o gratis con Kobo Plus

  • Geld, Glaube, Gucci: Warum Konsum unsere neue Religion ist

    "Geld, Glaube, Gucci: Warum Konsum unsere neue Religion ist"Von Sophia FairviewWas, wenn das wahre Heil nicht in der Kirche, sondern im Einkaufszentrum zu finden ist? Wenn Kreditkarten unsere neuen Reliquien sind, CEOs als moderne Hohepriester fungieren und Luxusmarken die neuen Heiligen verehren?In "Geld, Glaube, Gucci" analysiert Sophia Fairview, wie Konsum sich als neue Weltreligion etabliert ... Leer más

    $9.99 USD

  • Writing a Sophisticated Business Plan:

    A Step-by-Step Guide to Turning Your Idea into Reality [Create a Winning Business Plan That Attracts Investors and Drives Success]

    How to Write a Business Plan A well-crafted business plan is the foundation of any successful venture. Whether you're a first-time entrepreneur or an experienced business owner looking to refine your strategy, this book will guide you through every step of the process. Inside This Book, You'll Discover: Crafting an Irresistible Executive Summary Conducting Market Research: Understanding Your ... Leer más

    $4.07 USD

  • The Rise of the Sharing Economy

    Access is the New Ownership

    Is access the alternative to ownership? In 2011, the sharing economy was dubbed by Time magazine as one of the 'Ten ideas that will change the world' and it has been widely hailed as a major growth sector, by sources ranging from Fortune magazine, to the World Economic Forum, to former President Obama. The sharing economy is a new economic model that focuses on access to assets or resources, ... Leer más

    $13.89 USD o gratis con Kobo Plus

  • Critical Debates in Public Finance

    Edición de Metin Taş, Adnan Gercek ...
    This book examines the main issues discussed in the field of public finance. It covers critical debates such as revenue forecasting models, the taxation of sharing economy, tax incentives to green bonds, tax literacy, collective investment institutions, digitalization of tax administration, pharmaceutical spending, tax expenditures, Armey Curve, Okun’s law, private educational institutions, and ... Leer más

    $63.29 USD

  • Nebenbei zum Online Business

    In 30 Tagen von der Idee zum profitablen digitalen Einkommen

    Stellen Sie sich vor, es ist ein regnerischer Mittwochabend, und ich sitze in meinem kleinen, überfüllten Büro, umgeben von Büchern, die von Unternehmensgründung bis hin zu digitalen Trends reichen. Es riecht nach frischem Kaffee, und das gedämpfte Licht meiner Schreibtischlampe tanzt über die Seiten meines Notizbuchs. In genau diesem Moment, als der Regen sanft gegen die Fensterscheiben trommelt, ... Leer más

    $7.39 USD

  • More Sales, Less Marketing

    de Frances Pratt ...
    Are you a female business owner excelling in your field, yet feeling the sting of clients not fully grasping the real value you provide? Does the thought of 'selling' leave you cold, fearing it may come across as insincere or pushy?Frances Pratt's revolutionary book is your beacon through this fog of uncertainty, offering a powerful blend of effective communication strategies and professional ... Leer más

    $6.57 USD