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eBooks de Comportamiento del consumidor

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  • Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered

    Most people will tell you that they want to improve themselves and grow emotionally. This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, "Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered," has been written ... Leer más

    Gratis

  • Hayek's Tensions

    Reexamining the Political Economy and Philosophy of F. A. Hayek

    Series series Tensions in Political Economy
    F. A. Hayek, a prominent 20th-century political economist in the Austrian tradition,won the Nobel Prize in Economics in 1974 for his pioneering work on the theory ofmoney and economic fluctuations and on comparative institutional analysis. Hayek'sresearch highlights the importance and dispersed nature of knowledge, advancingan interdisciplinary approach to understanding human behavior. Like any ... Leer más

    $13.29 USD o gratis con Kobo Plus

  • The Transformation Economy

    Guiding Customers to Achieve Their Aspirations

    From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

    $23.09 USD

  • Influence, New and Expanded

    The Psychology of Persuasion

    The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the ... Leer más

    $20.09 USD

  • People Powered

    How Communities Can Supercharge Your Business, Brand, and Teams

    de Jono Bacon ...
    What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven ... Leer más

    $17.89 USD

  • Laws of UX

    Using Psychology to Design Better Products & Services

    de Jon Yablonski ...
    An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.This practical guide explains ... Leer más

    $33.89 USD

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $11.79 USD

  • Talk Triggers

    The Complete Guide to Creating Customers with Word of Mouth

    Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer ... Leer más

    $11.79 USD

  • The Experience Maker

    How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

    de Dan Gingiss ...
    Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The ... Leer más

    $10.69 USD o gratis con Kobo Plus

  • Hug Your Haters

    How to Embrace Complaints and Keep Your Customers

    de Jay Baer ...
    Haters are not your problem. . . .Ignoring them is.Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.The near-universal adoption of smartphones and social media has fundamentally altered the science of complaints. ... Leer más

    $12.69 USD

  • Come ottenere un prestito con la cessione del quinto

    Vuoi ottenere un prestito e non sai come fare? sei segnalato come cattivo pagatore e tutte le banche ti dicono di no? Con questa mia guida, frutto di anni di esperienza nel settore finanziario, ti insegnerò come fare per richiedere e ottenere un prestito con la cessione del quinto. E' una particolare forma di prestito legata al tuo TFR. La trattenuta della rata viene effettuata direttamente in ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Gestión de la atención al cliente / consumidor. UF0036.

    Series series Atención al cliente, consumidor o usuario.
    Puede solicitar gratuitamente las soluciones a todas las actividades en el email [email protected] que se adquieren con este Manual:Analizar las características de una empresa / organización para transmitir la imagen más adecuada.- Identificar el concepto de imagen de la empresa.- Identificar diferentes tipos de organigramas que se utilizan en función de los objetivos y ... Leer más

    $15.45 USD o gratis con Kobo Plus

  • Once Upon a Deal…

    Stories about life, work and negotiation

    Negotiation is everywhere. Even though we use it all the time - at work, at home, with family and friends – many of us are negotiating without realising it. Negotiation can be described as the process of getting what we want, from people who want something from us and is an art built around the science of a defined process, the Scotwork 8-Step Framework.For a number of years, our negotiation ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • The Routledge Companion to Identity and Consumption

    Edición de Russell Belk, Ayalla Ruvio ...
    Series series Routledge International Handbooks
    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption ... Leer más

    $61.99 USD

  • Concepts and Categories

    Foundations for Sociological and Cultural Analysis

    Series series The Middle Range Series
    Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are categorized as social media platforms as opposed to news media sites? The answers to these questions require an understanding of how people use basic ... Leer más

    $25.19 USD

  • Cross-Cultural Social Media Marketing

    Bridging Across Cultural Differences

    de Emi Moriuchi ...
    Series series Emerald Points
    To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ... Leer más

    $51.69 USD

  • Waste as a Critique

    Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society. Drawing on growing interdisciplinary concerns for discards, it contextualizes waste in cultural, symbolic, historical, spatial, and political forms. The contributions presented demonstrate the potential for waste as a revelatory lens through which the social ... Leer más

    $116.99 USD

  • UTICAJ: Psihologija ubeđivanja

    PSIHOLOGIJA UBEĐIVANJA!U knjizi „,Uticaj“, poznati psiholog i autor bestselera, Robert Čaldini, vodi vas na putovanje kroz psihologiju ubeđivanja i uticaja koje će vam otvoriti oči.Sa stručnim uvidima i primerima iz stvarnog života, Čaldini otkriva skrivene sile koje oblikuju naše odluke i postupke. Otkrijte šest univerzalnih principa uticaja koji vas mogu ohrabriti da se krećete svetom osnaženi ... Leer más

    $15.00 USD o gratis con Kobo Plus

  • How to Make your Credit Score Soar

    Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future. How to Make Your Credit Score Soar gives you the tools and information you need to get your free ... Leer más

    $2.99 USD

  • IL COMMERCIO POST MODERNO Teoria, esperienze, prospettive

    Il tempo del digitale determina un cambiamento progressivo degli stili di vita per tutte le generazioni e, di conseguenza, per le attività delle aziende. Il commercio al dettaglio, pur essendo tra i comparti dell’economia più esposti ai cambiamenti in corso, denota qualche difficoltà ad evolvere dalle forme del commercio moderno a quelle che saranno tipiche del commercio postmoderno.Dalla teoria e ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Just One More Hand

    Life in the Casino Economy

    Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating the real experiences of casino employees, the book demonstrates the difficulties for local ... Leer más

    $46.99 USD

  • Consuming Atmospheres

    Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

    Edición de Chloe Steadman, Jack Coffin ...
    Series series Routledge Studies in Marketing
    Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos.Consuming Atmospheres unsettles ... Leer más

    $54.99 USD

  • Bone of Loyalty

    de Patience Chee ...
    Do you struggle with Sales? Do you fear selling? Would you like to learn how to keep customers for life? Is your business suffering? If so this book will benefit you because it will show you how to turn prospects into raving fans,earn their trust and keep your customers loyal with you.People will be begging to buy from you when you discover the secret to gaining and growing customer loyalty. Learn ... Leer más

    $3.99 USD

  • Marre d'enrichir vos concurrents !

    19 obstacles qui entravent le parcours de l'e-acheteur

    E-commerçants !« Vous n’en avez pas marre d’enrichir vos concurrents ! »Ou les « 19 bonnes raisons données à l’E-acheteur pour commander chez vos concurrents »Il a fallu la crise du Covid pour (enfin) prendre conscience de l’indispensabilité du web dans le commerce. Et surtout découvrir les exigences imposées pour réussir dans le E-commerce ! En ce sens ce livre tombe à point nommé.Sur Internet, l ... Leer más

    $5.93 USD o gratis con Kobo Plus