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eBooks de Relaciones públicas

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  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6.95 USD

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    de Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Leer más

    $46.79 USD

  • The Illustrated Guide to the Mass Communication Research Project

    de Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Leer más

    $70.99 USD

  • Public Relations Made Easy: 150+ Prompts for Quick Wins

    de Molly Hua ...
    Simplify your public relations efforts with "Public Relations Made Easy: 150+ Prompts for Quick Wins."This ebook is your go-to guide for streamlining essential PR tasks like media outreach plans, event checklists, article outlines, and clipping reports. With over 150 ready-to-use prompts, you'll save time, boost creativity, and tackle your to-do list more efficiently - all without starting from ... Leer más

    Antes $5.00 USD Ahora $1.99 USD o gratis con Kobo Plus

  • Freedom of Speech

    Rights and Responsibilities

    de Tomas Kačerauskas, Algis Mickunas ...
    The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Leer más

    $45.89 USD

  • Reputation Matters

    How to Protect Your Professional Reputation

    de Jonathan Coad ...
    The essential guide to protecting and managing the professional reputation of both yourself and your organization.In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business ... Leer más

    $23.29 USD

  • From P.O.W. to C.E.O.

    de Loet Velmans ...
    From POW to CEO picks up Loet Velmans's story at the end of World War II, when, as a newly liberated prisoner of war, he returned from the Far East to Europe, and shortly thereafter set out for the United States, newly married and with no immediate job prospects. That changed when he was hired by John Hill, the founder of Hill & Knowlton, then America's largest and most influential PR firm. Hill, ... Leer más

    $7.99 USD

  • Fill The Dam Thing Up! Building Connections

    Communicating Throughout the Lifecycle of Infrastructure Projects

    de Mary Ellen Miller ...
    You are a public relations professional tasked with community outreach on a major infrastructure project. You need to inform angry community members. Building goodwill with neighbors will be essential. You must prepare project managers to go before the cameras. Where do you start?In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey ... Leer más

    $6.99 USD

  • Public Interest Communications

    Foundation, Influence, and Importance

    Edición de Brigitta R. Brunner, Kelly Chernin ...
    This edited volume assembled by Brigitta R. Brunner and Kelly Chernin serves as an introduction to the emerging field of public interest communications (PIC) and establishes a solid vision for the interdisciplinary field by identifying its foundations, practical uses, and lasting importance.PIC began on the heels of monumental movements toward societal change for the public good in the U.S., ... Leer más

    $97.19 USD

  • Brand Vandals

    Reputation Wreckers and How to Build Better Defences

    de Steve Earl, Stephen Waddington ...
    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Leer más

    $19.69 USD

  • L'attacco dello stratega. Le regole del gioco del potere. Parte II

    de Michele Putrino ...
    Secondo volume della collana "Le regole del gioco del potere".Venti regole per imparare ad attaccare perché nella vita "se vuoi qualcosa, devi prendertela". ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • MetricsMan

    It Doesn’t Count Unless You Can Count It

    de Don Bartholomew ...
    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this ... Leer más

    $10.79 USD

  • Esfera pública africana

    Medios para las democracias

    de Antoni Castel, José Carlos Sendín Gutiérrez ...
    Muchas veces menospreciada u olvidada en las agendas políticas y académicas, la dimensión comunicativa constituye, sin embargo, una perspectiva privilegiada para aproximarse a conocer cómo evolucionan, luchan y construyen el espacio público las personas y las sociedades al Sur del Sáhara. Esta obra, además de los capítulos de José Carlos Sendín (que presenta el panorama general de los medios en ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • 2018 Best Resources for Tradeshow & Promotional Events

    de Antonio Smith ...
    This reference is loaded with necessary resources useful to small business entrepreneurs, sales and marketing managers of corporation, affiliate or franchise owner/operators, and the well-informed consumer. Get expert advice on branding and designs and all aspects of product selling and promotion at major expositions, tradeshows or promotional events.Inside you will find professional trade ... Leer más

    $2.99 USD

  • Global Public Relations

    Spanning Borders, Spanning Cultures

    de Alan R. Freitag, Ashli Quesinberry Stokes ...
    This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers:foundational theories, and factors that ... Leer más

    $99.99 USD

  • Preaching to a Multiethnic Congregation

    Positive Marginality as a Homiletical Paradigm

    de Woosung Calvin Choi ...
    Series Libro 349 - American University Studies
    The impact of globalization is widespread, affecting every sector of society, and the Church is not immune from such influence. Churches are awakening to diversifying pews and finding it difficult to insist on strict homogeneity. This shift in congregational composition has raised homiletical challenges for preachers who need to learn to effectively minister the Word in culturally diverse ... Leer más

    $88.19 USD

  • Pressestelle auf Knopfdruck

    de Alex Dorn ...
    Professionelle Pressearbeit – einfach, schnell, strukturiert.Dieses E-Book liefert alles, was Sie für erfolgreiche Öffentlichkeitsarbeit brauchen: 50 sofort einsetzbare Pressemeldungs-Vorlagen, eine getestete Betreffzeilen-Bank, Bild- und Versand-Checklisten sowie Reporting-Tools für Erfolgskontrolle.Ideal für Gemeinden, Unternehmen, Vereine und NGOs, die ohne externe Agentur arbeiten, aber auf ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • SOLUTIONS FOR AMERICA

    Handbook Part I Social Security

    de Michael Mittag ...
    This book is written to transform our Social Security system so that every American can retire with 2 ½ times more retirement than we can currently receive, 7 years earlier and cost U.S. taxpayers nothing. ... Leer más

    $4.99 USD

  • Applied Public Relations

    Cases in Stakeholder Management

    de Kathy Brittain Richardson, Marcie Hinton ...
    Series series Routledge Communication Series
    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain ... Leer más

    $105.99 USD

  • Storytelling for Business

    The art and science of creating connection in the digital age

    de Rob Wozny ...
    ** Business Book Awards 2023 Finalist **"Nothing connects people to engage emotionally with your business better than a well-told story – your story.”From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or ... Leer más

    $8.69 USD

  • Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns

    de Erica Weintraub Austin, Bruce E. Pinkleton ...
    Series series Routledge Communication Series
    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, ... Leer más

    $126.99 USD