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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6.75 USD

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • The Illustrated Guide to the Mass Communication Research Project

    de Patricia Swann ...
    This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach.The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows ... Leer más

    $70.99 USD

  • Productive Reflection at Work

    Learning for Changing Organizations

    Edición de David Boud, Peter Cressey, Peter Docherty ...
    This book is an accessible entry point into the theory and practice of work reflection for students and practitioners. Taking a cross-disciplinary approach, it covers management, education, organizational psychology and sociology, drawing on examples from Europe, the Middle East, North America and Australia.It traces reflection at work from an emphasis on training, through a focus on how ... Leer más

    $76.99 USD

  • Ethical Branding and Marketing

    Cases and Lessons

    Edición de Hagai Gringarten, Raúl Fernández-Calienes ...
    Series series Routledge Advances in Management and Business Studies
    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.In a contemporary environment of "truthiness" and fake news, it is more important ... Leer más

    Antes $65.99 USD Ahora $58.99 USD

  • Promoting Your School

    Going Beyond PR

    Edición de Carolyn Warner ...
    "Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."—Anne Roede Giddings, Assistant SuperintendentAnsona Public Schools, CT"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner′s handbook that any educator can learn from ... Leer más

    $39.59 USD

  • The Employment Relationship

    A Psychological Perspective

    de Peter Herriot ...
    The Employment Relationship presents a controversial perspective on an area hitherto dominated by industrial relation experts and radical sociological theorists. Exploring some of the metaphors commonly used to describe the employment relationship, Peter Herriot argues that it is often their dark rather than their bright side which best expresses how employees really feel. Human resources ... Leer más

    $34.99 USD

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edición de Amber Hutchins, Natalie Tindall ...
    Series series Routledge New Directions in PR & Communication Research
    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established ... Leer más

    $68.99 USD

  • Street Team Smarts

    An Author's Guide to Building and Running a Successful Street Team

    de Sara Humphreys ...
    Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you! ... Leer más

    $0.99 USD o gratis con Kobo Plus

  • Desafios contemporâneos e inovações na gestão pública

    de Thomaz Barbosa, Tamara Crantschaninov ...
    Series series Série Universitária
    A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida.Desafios contemporâneos e inovações na gestão pública oferece um panorama abrangente das questões que desafiam a ... Leer más

    $5.81 USD

  • Hitmakers

    How Brands Influence Culture

    de Ana Andjelic ...
    Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, ... Leer más

    $40.99 USD

  • Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

    de Emeline Hatt, Séverine Bonnin-Oliveira ...
    Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement ... Leer más

    $8.99 USD

  • Festival Management

    Planning, Designing, and Delivering Events Globally

    de Cynthia Lerick, Ira Rosen ...
    Explore the theory and practice of planning, managing, and delivering festivals and live events.***Festival Management***by Cynthia Lerick and Ira Rosen gives students a clear understanding of how festivals operate within the global events industry. Written for undergraduate and postgraduate students of Events and Hospitality Management, it bridges academic theory with industry practice to develop ... Leer más

    $46.79 USD

  • Social Media Strategy

    A Practical Guide to Social Media Marketing and Customer Engagement

    de Julie Atherton ...
    Learn how to optimize your social media strategy for sustainable, scalable and performance-led business growth.Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts toward AI-powered tools ... Leer más

    $41.39 USD

  • Managing Public Relations and Brand Image through Social Media

    Edición de Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Leer más

    $166.49 USD

  • Media Tactics in the Long Twentieth Century

    Edición de Marie Cronqvist, Fredrik Mohammadi Norén, Emil Stjernholm ...
    Series series Routledge Studies in Media, Communication, and Politics
    Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly ... Leer más

    Gratis

  • real estate for beginners

    how to make real estate sales

    de stephen o'shea ...
    Series series series 1
    Complete Real Estate Sales And Management GuideBecoming a Successful Realtor, you need skills and knowledge of the profession. This guide covers every part. ... Leer más

    $14.32 USD o gratis con Kobo Plus

  • Public Communication Campaigns

    Edición de Ronald E. Rice, Charles K. Atkin ...
    In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ... Leer más

    $116.99 USD

  • Sales and Selling: The Essential Guide

    de Moi Ali ...
    Series series Need2Know Books
    This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who’ve tried before and failed, and those who’d like to brush up their skills and learn a few new tricks.Find out in this book the secrets of successful salespeople, get an insight into the psychology of buying and selling, and pick up tips on how to write ... Leer más

    $5.36 USD

  • The Communicating Principal

    Practical Strategies for School Leaders

    de Trinette Marquis, Natalie A. Nash ...
    The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The ... Leer más

    $38.09 USD

  • Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy

    A Neo-Institutional Public Relations Perspective

    de Sarah Marschlich ...
    Series series Literature, Cultural and Media Studies (R0)
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the ... Leer más

    Gratis

  • Leading the Customer Experience

    Inspirational Service Leadership

    de Sarah Cook ...
    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience ... Leer más

    $62.99 USD