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eBooks de Relaciones públicas

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  • L'ideologia di Internet

    Dalla A di App alla Z di Zipcar

    de Massimo Moruzzi ...
    Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?Tempi in cui le cose vengono definite in modo talmente poco chiaro che diventa difficile ... Leer más

    Gratis

  • 15 Domande sul Native Advertising

    de Massimo Moruzzi ...
    Series Libro 3 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Cos'è il native advertising? E' qualcosa di nuovo o poco più di un nome nuovo?E' la stessa cosa del content marketing? Che rapporti ha col social media marketing?Funziona il native advertising? Ha effetti negativi per la società?Dovrebbe essere liberalizzato oppure bisognerebbe disciplinarlo in modo più serio?- - -Le 15 domande:Cos’è il native advert ... Leer más

    Gratis

  • 15 Domande sui Social Media

    de Massimo Moruzzi ...
    Series Libro 2 - 15 Domande
    #NON è un vero libro (Solo un pamphlet polemico)Ha senso tutto l'entusiasmo che circonda i social media?Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook?Davvero le persone vogliono una "relazione" con i brand? E le aziende ... Leer más

    Gratis

  • Beginning Personal Branding

    de Michael Beebe ...
    The purpose of this book is to be a starting point for your brand, not your end point. I am not trying to make you a branding professional, but to help you get a good overview and to help you direct and figure out where you need to start. I don’t discuss strategy so much. Strategy changes. I am giving an overview. Each small section can have an entire 400 page book written about it and while I ... Leer más

    $7.99 USD

  • Community Building and Early Public Relations

    Pioneer Women’s Role on and after the Oregon Trail

    de Donnalyn Pompper ...
    Series series Routledge New Directions in PR & Communication Research
    From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women’s Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered history in the U.S. Undergirded by humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology ... Leer más

    $59.99 USD

  • Confesiunile unui vorbitor public

    de Scott Berkun ...
    În acest volum plin de haz și extrem de practic, scriitorul și vorbitorul profesionist Scott Berkun ne dezvăluie tehnicile folosite de marii oratori și ne arată cum oricine le poate utiliza pentru a comunica mai bine.Managerilor și profesorilor – și oricui comunică și se așteaptă să fie ascultat – Confesiunile unui vorbitor public le oferă punctul de vedere al unui inițiat despre cum să prezinți ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • BRI and International Cooperation in Industrial Capacity

    Country Cooperation Guide

    Edición de Xu Shaoshi ...
    Series series The BRI Inward and Outward Investment Series
    BRI and International Cooperation in Industrial Capacity: Country Cooperation Guide provides research reports on international production capacity and equipment-manufacturing cooperation of major countries, offering a better understanding of the destination country’s information and its market trend, facilitating decision-making for both domestic and foreign investors. ... Leer más

    $61.99 USD

  • Революция Бренда

    Как создать уникальную историю вашего бренда и сделать ваши продукты неотразимыми

    de Gregory V. Diehl, Alex Miranda ...
    У вашего бизнеса есть история, которой стоит поделиться?Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каждый готовый продукт, вышедший в свет от вашего имени, более тонко оттачивает свою уникальную нишу в отрасли, создавая одну, очень важную вещь – индивидуальность бренда. Выделяется ли ваш бренд среди ... Leer más

    $10.69 USD

  • Here They Come With Their MakeUp On

    Suede, Coming Up . . . And More Tales From Beyond The Wild Frontiers

    de Jane Savidge ...
    "There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band." Brett Anderson, Suede"Suede were Marmite at the time, and I was expecting the press to trash them. Every meeting I had with the record company, I was told they were done for." Ed Buller, Coming Up producer"How did they do that? Comeback of the century." Select</... ... Leer más

    $8.69 USD o gratis con Kobo Plus

  • Army Techniques Publication ATP 3-55.12 (FM 3-55.12) Combat Camera: Multi-Service Tactics, Techniques, and Procedures for Combat Camera (COMCAM) Operations April 2013

    de United States Government US Army ...
    This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combatcamera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate COMCAM capabilities.Chapter I Overview of COMCAM OperationsChapter I provides an overview of COMCAM operations and how COMCAM assets ... Leer más

    $2.99 USD

  • Beziehungskapital

    Akzeptanz und Wertschöpfung

    de Peter Szyszka ...
    Das Gesetz zur Stärkung der nichtfinanziellen Berichterstattung der Unternehmen in ihren Lage- und Konzernberichten lässt Stakeholder-Management und CSR in neuem Licht erscheinen. Sah man darin früher Bestandteile, die sich ein Unternehmen leisten kann oder will, beginnt sich aktuell die Einsicht durchzusetzen, dass dies ein Pflichtbestandteil sein sollte, weil die Bedingungen des Wirtschaftens ... Leer más

    $31.19 USD o gratis con Kobo Plus

  • Language in Business, Language at Work

    de Erika Darics, Veronika Koller ...
    Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ... Leer más

    $39.69 USD

  • Web Content - The Beginner's Masterclass

    A Humorous Guide to Writing Standout News Articles and Headlines for the Web and Blogs

    de Timothy Jones ...
    Series Libro 4 - Beginner's Masterclasses
    At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular ... Leer más

    $4.98 USD

  • Questioning the New Public Management

    de John Chandler ...
    The book contains a wealth of detailed and fascinating case studies of New Public Management (NPM) in practice in the UK, exploring the enactment of NPM in its specific organizational contexts. A range of public services are covered including local government, education, social work and the police, with particular attention paid to the National Health Service. The editors introduce the case ... Leer más

    $67.99 USD

  • The Invisible Ink

    Guida Essenziale per Diventare un Speechwriter e Ghostwriter di Successo

    de Giancarlo Rossini ...
    The Invisible Ink: Guida Essenziale per Diventare un Speechwriter e Ghostwriter di Successo è una guida pratica di grande valore per chiunque voglia diventare un professionista della scrittura di discorsi o di testi per conto terzi. L'autore, esperto di marketing e comunicazione, condivide la sua conoscenza e le tecniche acquisite nel corso degli anni come consulente di scrittura per diverse ... Leer más

    $9.39 USD o gratis con Kobo Plus

  • Secrecy in Public Relations, Mediation and News Cultures

    The Shadow World of the Media Sphere

    de Anne M. Cronin ...
    Series series Routledge Focus on Media and Cultural Studies
    This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations.Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its ... Leer más

    $28.99 USD

  • 10 Forum Marketing Secrets

    Learn the secrets that can take your marketing efforts to the next level

    de Ramon Tarruella ...
    Discover The 10 Highly Guarded Secrets That Will Change The Way You Do Forum Marketing Forever!If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options.In fact, the difficulty comes from the fact that there are just simply too many options out there. It is too easy to get caught ... Leer más

    $2.99 USD

  • The Social Psychology of Expertise

    Case Studies in Research, Professional Domains, and Expert Roles

    de Harald A. Mieg ...
    Series series Expertise: Research and Applications Series
    The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc. It is the first book to link the psychology of expertise to sociology, particularly the sociology of professions. By examining the converging elements of both approaches and investigating the conditions of interactions with all types of ... Leer más

    $51.99 USD

  • How to Create a Successful Marketing Plan ?

    de benoit dubuisson ...
    Marketing plans are an imperative part of starting any business. They are used as ablueprint for mapping out the manner in which you will be able to achieve your businessgoals.A marketing plan is not only necessary for new businesses, as it can be used to helpexisting programs incorporate the strengths their company currently enjoys in an effortto implement n... ... Leer más

    $13.59 USD

  • Organizational Listening for Strategic Communication

    Building Theory and Practice

    Edición de Katie R. Place ...
    Series series Routledge Research in Public Relations
    Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts.Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic ... Leer más

    $57.99 USD

  • The Cultural Authority of Science

    Comparing across Europe, Asia, Africa and the Americas

    Edición de Petra Pansegrau, Rajesh Shukla, Martin Bauer ...
    Series series Routledge Studies in Science, Technology and Society
    The cultural authority of science is the authority that is granted to science in any particular context. This authority is as much a matter of image and perceived legitimacy as of statutory guarantee. However, while authority can be charismatic, based on tradition or based on competence, we would assume that science aims to be an authority of competence. To what extent does science have the last ... Leer más

    $62.99 USD

  • Gestión de la atención al cliente - consumidor. UF0036.

    de Carmen Arenal Laza ...
    Series series Atención al cliente, consumidor o usuario
    Este Manual es el más adecuado para impartir la UF0036 "Gestión de la atención al cliente / consumidor. UF0036." de los Certificados de Profesionalidad, y cumple fielmente con los contenidos del Real Decreto.Puede solicitar gratuitamente las soluciones a todas las actividades y al examen final en el email [email protected] que se adquieren con este Manual:Analizar las ... Leer más

    $16.63 USD o gratis con Kobo Plus

  • Transformative Practice in Critical Media Literacy

    Radical Democracy and Decolonized Pedagogy in Higher Education

    Edición de Steve Gennaro, Nolan Higdon, Michael Hoechsmann ...
    Series series International Studies in Higher Education
    Transformative Practice in Critical Media Literacy brings together a diverse selection of essays to examine the knowledge production crisis in higher education and the role that news media and technology play in this process.This text highlights the importance of radical pedagogy and critical media literacy to fight back and reclaim higher education as the battleground for democracy and the ... Leer más

    $59.99 USD

  • Workplace Culture in Mass Communication Industries

    de Martina Topić ...
    Series series Routledge New Directions in PR & Communication Research
    Across communication industries, women face barriers and a Catch-22 situation at all organisational levels and suffer from cultural masculinities. Offering a systematic overview of women’s lived experiences, this book discusses major issues in contemporary communication industries, including public relations, journalism and advertising, to understand the barriers that still exist.With a particular ... Leer más

    $61.99 USD