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Essentials Study Guides Serie de eBooks

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  • Marketing Principles Essentials

    de James E. Finch ...
    Series series Essentials Study Guides
    REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and ... Leer más

    $3.99 USD

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  • What the CEO Wants You To Know, Expanded and Updated

    How Your Company Really Works

    de Ram Charan ...
    The classic on the universal laws of business success, completely revised and updated for today's leadersCompletely rewritten for today’s business world, What the CEO Wants You to Know, expanded and updated, written by bestselling author Ram Charan, describes the fundamentals behind every business, from street vendors in Mumbai, to Fortune 500 companies. Drawing on stories from Uber, Amazon, Apple ... Leer más

    $10.79 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

    de Harry Macdivitt, Mike Wilkinson ...
    A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, ... Leer más

    $35.99 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    de Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Leer más

    $17.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Enterprise Risk Management

    A Methodology for Achieving Strategic Objectives

    de Gregory Monahan ...
    Series Libro 20 - Wiley and SAS Business Series
    Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology ... Leer más

    $57.59 USD

  • The Essential Guide to Corporate Real Estate

    de CoreNet Global ...
    The Essential Guide to Corporate Real Estate is a fundamental examination of Corporate Real Estate (“CRE”). As a foundational manual, the guide covers the spectrum of variables shaping the daily decisions of CRE professionals and provides insights and strategies for effective management. ... Leer más

    $14.39 USD o gratis con Kobo Plus

  • Developing Winning Brand Strategies

    de Lars Finskud ...
    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a ... Leer más

    $6.29 USD

  • The Secret Jewels of FMCG Retail distribution & Channel sales

    de Munaf Khatib ...
    When it comes to channel distribution there is always a thoughtthat how come multinational distribution companies manage tobe on top or how or what formula they retain the top marketposition. To Cover up such question the book can be helpful tounderstand the sales and distribution system which they followdiligently.Covering all the major aspects of distribution in house and outhouse such as modern ... Leer más

    $5.00 USD

  • Capital Projects

    What Every Executive Needs to Know to Avoid Costly Mistakes and Make Major Investments Pay Off

    de Paul Barshop ...
    A real-world framework for driving capital project successCapital Projects provides an empirically-based framework for capital project strategy and implementation, based on the histories of over 20,000 capital projects ranging from $50,000 to $40 billion. Derived from the detailed, carefully normalized database at preeminent project consultancy IPA, this solid framework is applicable to all types ... Leer más

    $30.29 USD

  • Business Strategy Essentials You Always Wanted To Know (Second Edition)

    A Beginner's Guide to Strategic Management, Porter's Five Forces, Industry Life Cycles & Execution

    de Vibrant Publishers, Callie Daum ...
    Series series Self-Learning Management Series
    Business Strategy concepts explained in a simplified wayFundamentals and important strategies includedPractical approach for application by business & working professionalA guide to identifying a company's current strategy and executing new, transformative strategies that will boost the overall business.Business Strategy Essentials You Always Wanted To Know ... ... Leer más

    $32.39 USD o gratis con Kobo Plus

  • Starting a successful small business for dummy 2024

    The Ultimate easy-to-follow guide on how to start, manage and maintain your own business (develop the path to your entrepreneurial success

    de Larry Novak ...
    Starting a Successful Small Business for Dummies 2024Tired of Your Job? Ready to Be Your Own Boss? This Step-By-Step Guide Has Everything You Need to Launch a Thriving Business in 2024!Highlights & Benefits:✔️ Simple Step-by-Step Instructions For Each Phase✔️ Customizable Templates To Jumpstart Your Venture✔️ Expert Tips Maximizing Probability of Success✔️ Proprietary Research Distilled From Real ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

    de Robert J. Hamper ...
    THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of ... Leer más

    $32.39 USD