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Using Data Better Serie de eBooks

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  • Asking Smarter Questions

    How To Be an Agent of Insight

    de Sam Knowles ...
    Series series Using Data Better
    Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, ... Leer más

    $42.99 USD

  • How To Be Insightful

    Unlocking the Superpower that drives Innovation

    de Sam Knowles ...
    Series series Using Data Better
    How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing ... Leer más

    $47.99 USD

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    de Sam Knowles ...
    Series series Using Data Better
    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.Humans are hardwired to ... Leer más

    $54.99 USD

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  • Build a Brand in 30 Days

    With Simon Middleton, The Brand Strategy Guru

    de Simon Middleton ...
    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly ... Leer más

    $21.59 USD

  • Strategic Thinking

    A Step-by-step Approach to Strategy and Leadership

    de Simon Wootton, Terry Horne ...
    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Leer más

    $33.19 USD

  • OPEN

    How we'll work, live and learn in the future

    de David Price ...
    What makes a global corporation give away its prized intellectual property? Why are Ivy League universities allowing anyone to take their courses for free? What drives a farmer in rural Africa to share his secrets with his competitors?A collection of hactivists, hobbyists, forum-users and maverick leaders are leading a quiet but unstoppable revolution. They are sharing everything they know, and ... Leer más

    $6.99 USD

  • Yes!

    60 secrets from the science of persuasion

    de Noah Goldstein, Professor Robert B. Cialdini, Steve J. Martin ...
    OVER 1 MILLION COPIES SOLD!Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home.Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable ... Leer más

    $9.89 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The 80 Minute MBA

    Everything You'll Never Learn at Business School

    de Richard Reeves, John Knell ...
    ***"*Slick, short, funny and focused. And . . . more than 4,000 times cheaper than an MBA" -***IndependentThe 80 Minute MBA* is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? The ... Leer más

    $11.49 USD

  • Creative Personal Branding

    The Strategy to Answer: What’s next

    de Jurgen Salenbacher ...
    In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. ... Leer más

    $14.29 USD

  • Now For Then: How to Face the Digital Future Without Fear

    de Ben Hammersley ...
    In 64 THINGS YOU NEED TO KNOW NOW FOR THEN, Editor-at-Large for Wired magazine and guru of the digital age Ben Hammersley gives us the essential guide to the things we need to know for life in the 21st century. Explaining the effects of the changes in the modern world, and the latest ideas in technology, culture, business and politics, this book will demystify the internet, decode cyberspace, and ... Leer más

    $20.49 USD

  • Think Write Grow

    How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

    de Grant Butler ...
    In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book ... Leer más

    $30.29 USD

  • Positioning the Brand

    An Inside-Out Approach

    de Rik Riezebos, Jaap van der Grinten ...
    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Leer más

    $70.99 USD