The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically o...

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.In The Shopping Revolution, Barbara E. Kahn, a forem...

The branding bible for today’s globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confu...

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neu...

Sam Balter was a pioneer in the field of sports broadcasting. He had the first coast-to-coast radio sportscast and televised the first football game in the Southern California area, as well as baseball and basketball games. He was a newscaster during WWII and was the independent radio pool correspondent for the "birth" of the United Nations in San Francisco in 1945. Along with a nightly sports program, a daily sports newspaper column, he was cast in frequent movies in like roles. But, all ...

A true bittersweet experience of a mother and her daughter that relentlessly caresses the reader's heart.

Quatre années après la première édition de ce Manuel de psychiatrie, il a paru nécessaire d'en proposer une nouvelle version, mise à jour et assez largement enrichie. Nombre de données nouvelles en matière d'épidémiologie, de biologie, de génétique, de psychologie cognitive, d'imagerie et de thérapeutique ont ainsi été actualisées, rédigées par des auteurs référents francophones reconnus. Un chapitre a été entièrement refondu, celui sur la législation en psychiatrie avec la présentation de...

This rare, rediscovered collection of over 100 original hand-drawn pin-up illustrations provides insight into how Dorothy Kahn, a largely uncredited female illustrator, helped shape the visual identity of one of the most iconic American brands—Frederick's of Hollywood—during its golden era.Step into the glamorous world of the golden age of Frederick's of Hollywood through the exquisite illustrations of Dorothy Kahn, one of the brand's most prolific pin-up artists fr...