Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online perfo...

This book integrates social media, search engine optimization, and content marketing to create a more targeted and direct approach to online marketing, providing a practical model for companies, large and small, to create successful and scalable digital marketing programs. The world of SEO, social media, and content marketing can be overwhelming, but Optimize helps businesses attract, engage, and retain more customers in a way that makes sense: by mastering the ability to identify and acco...

Let our experts show you how to take your existing social media marketing efforts to the next level to grow your business. In this Social Media Reading Sampler (Volume 2), we've gathered together excerpts from 5 of our leading new social media marketing and PR books to help you engage with customers, build a loyal following, get found online, grow your business, measure ROI, and more:Sample Chapter 1, from Go Mobile: Jeanne Hopkins and Jam...