In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make adv...

Many organisations chase the Holy Grail of obtaining new customers, spending time, money, and energy on winning them only to provide them with a service or product that, quite frankly, is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation, it is extremely difficult to change it. Having a good reputation for excellent serv...

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.

We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include:How to build better rapport with your prospectsHow to sell to the right peopleHow to use a sales structure that worksHow to overcome objecti...

This book will help those schools who wish to generate extra money outside of statutory funding to fund innovative projects, capital build programmes, staffing costs and other initiatives. It covers:The climate for fundraisingOrganising for fundraisingRegistering as a charityPreparation and writing your appealSources of funding - trusts, foundations and grantsSources of funding - magazines and newspapersSources of funding - the rich and fam...

Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? This audiobook shows you: how to read, interpret and use body language; how to open, structure and close conversations; how to influence people; how to get on someone's wavelength; how to recognise, understand and relate to different personalities; how men break the ice and women open conversations; what he says and what she says - the different ways men and w...

Changing work patterns, pressures of this fast-paced life, family problems, life-cycle changes, and poor health can leave even the most positive of us feeling negative. So how do we cope when this happen? How do we resist the pressure to be all things to all men? How do we handle the guilt when we feel we are failing and inadequate? How can we learn to be more focused? And importantly, how can we learn to get pleasure out of life when everything around us seems grim, or we have little or n...

Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing strikes fear into the hearts of many. This highly practical guide will take you through the...