Il cambiamento dei comportamenti di acquisto, la trasformazione digitale e il nuovo panorama economico hanno avuto un forte impatto nel settore del marketing che ha dovuto mettere in discussione pratiche ormai acquisite e consolidate. Questo manuale ha l'obiettivo di fare chiarezza sui nuovi modelli di marketing approfondendone l'applicazione nel campo del B2B e individuando gli strumenti per sviluppare strategie moderne ed efficaci. L'approccio è pratico e focalizzato su aspetti diversi. ...

Planning a security camera system that protects people, secures assets and increases productivity requires a specific process that has, for the first time, been simplified into 7 easy to follow steps. This is a planning guide even the most non-technical person can follow.Since 1999, Simon Hall has successfully helped hundreds of installers and end users design and deploy CCTV, IP video and access security systems globally.

From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese and Cuban revolutions.Here, the stories of these epoch-defining events are told together for the first time. At the heart of each revolution was an epic journey: Lenin's 1917 return to Russia from ...

Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York.'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.'DOMINIC SANDBROOK, Literary Review'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.'LONDON REVIEW OF BOOKS'[A] percep...

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CI...

'Clever . . . Full of memorable details.' DOMINIC SANDBROOK, THE TIMES (HISTORY BOOK OF THE YEAR)'An engaging story of political odysseys.' TIMES LITERARY SUPPLEMENT'A salve for our current reactionary times.' ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrog...

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to emb...

Popular uprisings in Poland and Hungary shake Moscow's hold on its eastern European empire. Across the American South, and in the Union of South Africa, black people risk their livelihoods, and their lives, in the struggle to dismantle institutionalised white supremacy and secure first-class citizenship. France and Britain, already battling anti-colonial insurgencies in Algeria and Cyprus, now face the humiliation of Suez. Meanwhile, in Cuba, Fidel Castro and his band of rebels take to the...

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of...

Peculiar circumstances unite a group of strangers to find a missing girl and solve a gruesome murder in this compelling mystery.A mysterious advert in a newspaper promising to restore hope to the hopeless brings together four strangers—none realising they will end up investigating a twisted and troubling crime that threatens their very futures.Mitch, a former Crime Scene Investigator, Olivia, a brilliant PhD student, and Florence, a middle-aged solicitor, fin...

A dying artist creates a series of ten paintings - The Death Pictures - which contain a mysterious riddle, leading the way to a unique and highly valuable prize. Thousands attempt to solve it. But before the answer can be revealed, the painter is murdered. A serial rapist is working through a series of attacks. He isn't shy to make clear his hatred of women, and taunting of the police. He leaves his calling card, a witch's hat at the houses he breaks into, each numbered from a pack of six....

Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival r...