This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outline...

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.New Features and benefits of the third edition:Fully updated throughout with new research on emerging practices...

Edward the Elder succeeded his father Alfred the Great to the kingdom of Wessex, but was largely overlooked by his contemporaries (at least in terms of the historical record) and to a greater or lesser extent by later historians. He is the forgotten son of Alfred. Edward deserves to be recognised for his contribution to Anglo-Saxon history and a new assessment of his reign is overdue. He proved equal to the task of cementing and extending the advances made by his father, and paved the way ...

Edward the Elder, son and successor of King Alfred, was one of the greatest architects of the English state and yet is one of the most neglected kings of English history. During his 24-year reign, Edward led a series of successful campaigns against the Vikings and by the time of his death controlled most of southern and midland England, with his influence also felt in Wales and the north. Edward the Elder is a timely reassessment of his reign and helps to restore this ruler to his...

This remarkable book opens at the dawn of the British Empire - with the great sea battle at Quiberon Bay where French ships, intended for the 1759 invasion of Britain, are chased, caught and defeated by a fleet commanded by Admiral Sir Edward Hawke. In this momentous victory Britain effectively settled the outcome of the Seven Years' War and established itself as the world's dominant imperial power.At the heart of the conflict with France was William Pitt, the first Earl of Chatham...

“I haven’t even heard of Edward the Elder.”“Few people have. Edward is a forgotten King of England and deserves much more credit than he has received. Let me tell you about him.”History is Leo’s favourite subject in school, and when he learns of the Saxon King, Edward the Elder, son of Alfred the Great and his amazing achievements he can’t help but be fascinated.Edward has ambitions to not only be King of Wessex but to regain the land taken by the V...

In this book on new fiscal approaches, nineteen experts examine topics ranging from constitutional reform and debt fatigue to fiscal rules and zero-based budgeting. Together, these contributions inform a multifaceted, nuanced argument for the need to formalize spending restraint and redefine state debt to include unfunded liabilities. Scholars will find the book useful as a reference tool explaining how rules-based fiscal policy is used to address debt fatigue and unsustainable spending gr...

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targe...

In this the second part of his four-volume military and political history of the Anglo-Saxon kingdom, Paul Hill follows the careers of Æthelflæd, Alfred the Great's eldest daughter, and Edward the Elder, Alfred's eldest son, as they campaigned to expand their rule after Alfred's death. They faced, as Alfred had done, the full force of Danish hostility during the early years of the tenth century, a period of unrelenting turbulence and open warfare. But through their military strength, in pa...

In and around Rough Edge (The western side of the village of St. Stephens, Alabama) several crusty old gentlemen lived. In his young days Edward was often enthralled by the tales these old men told.Over the years many tales accumulated in his repertory. Edward often regaled gatherings of the good people of St. Stephens with those stories. He was told by many, “you should write a book containing these stories.”In considering writing a book of anecdotes Edward chose, “Tales o...

Edward Adrian Wilson is perhaps the most famous native son of Cheltenham. In the early years of the 20th century, he was one of the major influences and personalities of the heroic age of Antarctic exploration and has also been recognised as one of the top ranking ornithologists and naturalists in the UK during this period. He was also one of the last great scientific expedition artists. This is the illustrated story of polar explorer Edward Wilson, from his boyhood in Cheltenham to the di...

"Ich kann sie sehen! Wirklich sehen! Geister, Dämonen, Gespenster. Sie lauern in dunklen Nischen und Ecken, treiben ihr Unwesen … überall.Doch ich stelle mich ihnen entgegen und mache dem Spuk ein Ende.Ich bin Johnny. Johnny Sinclair. Ich bin Geisterjäger." Einmal Urlaub machen von der Geisterjägerei! Auf Einladung des Grafen Albert von Tattenberg reisen Johnny und Russell nach Österreich, um das 500-jährige Bestehen von Schloss Tattenberg zu feiern. Im Gepäck haben sie neben ihren Snowboa...