The digital world is barely 20 years old, yet it continues to dramatically transform how customers transact, relate and experience your brand.Customers are empowered by digital but they seem to want incompatible goals: "I want relevant offers, but I don't want my personal data to be exploited". Digital is driving a rapid pace of change, but human psychology is evolving more slowly. This disconnect is creating paradoxes that impact customer behaviour. BearingPoint research and experi...