Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can't predict? Strategist Lance Mortlock says you can, and you should. In this practical and accessible guide, Mortlock shows how scenario planning can identify risks and uncertainties, and predict a variety of different rea...

“A must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.The business world continues to be fraught with immense risk, uncertainty, and complexity. Post-COVID, we’ve seen the impacts of the war in Ukra...