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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,080 CLP

  • Redes sociales para los negocios

    Una guía paso a paso para crear campañas que generen ingresos

    de María Teruel ...
    Series series SOCIAL MEDIA
    Este libro está dirigido a emprendedores, marcas personales y pequeñas empresas que desean aprovechar el poder de las redes sociales para crecer, posicionarse y atraer clientes, pero que a menudo se sienten abrumados por la complejidad de los algoritmos, la rapidez de los cambios y la falta de resultados.María Teruel, experta en estrategias de contenido que ha acompañado a cientos de emprendedores ... Leer más

    $11,532 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,592 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $23,921 CLP

  • Public Relations as Public Diplomacy

    The Royal Bank of Canada’s Monthly Letter, 1943-2003

    de Sandra L. Braun ...
    Series series Global PR Insights
    This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.This concise history documents the inception, development and rise ... Leer más

    $39,645 CLP

  • The Rules of Public Relations

    Legal and Ethical Issues in Contemporary Practice

    de Cayce Myers ...
    In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media ... Leer más

    $29,301 CLP

  • Sociopolitical Advocacy and the Role of Public Relations

    Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

    Edición de Holly K. Overton, Nicholas Browning ...
    Series series Routledge Research in Public Relations
    This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication.Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication—including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial ... Leer más

    $66,440 CLP

  • Diplomacy, Organisations and Citizens

    A European Communication Perspective

    Edición de Sónia Pedro Sebastião, Susana de Carvalho Spínola ...
    This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy.The first ... Leer más

    $157,324 CLP

  • The SAGE Handbook of Risk Communication

    Edición de Hyunyi Cho, Torsten Reimer, Katherine A. McComas ...
    In this comprehensive, state-of-the-art overview of risk communication, the field’s leading experts summarize theory, current research, and practice in a range of disciplines and describe effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis. Offering practical insights, the contributors consider risk communication ... Leer más

    $157,937 CLP

  • 50 autopsias de crisis

    ¿Por qué el manejo mata más que el problema?

    de Paul Remy ...
    Cincuenta casos de crisis examinados minuciosamente, desde accidentes fatales, desastres ecológicos, contaminación de alimentos, colapso de servicios e imputaciones de fraude hasta ataques informáticos, protestas ciudadanas, prensa adversa, redes hostiles y amenazas regulatorias.Todo un amplio y variado repertorio de situaciones que personas y directivos enfrentaron en el mundo real, de las que en ... Leer más

    $16,541 CLP o gratis con Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    de Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Leer más

    $44,362 CLP

  • Top Advice for Authors Promoting their Book: From a Survey of 500+ Book Bloggers

    de Barb Drozdowich ...
    **Updated Jan 2025**Do you need help with your book marketing?Take the advice of 700+ book bloggers and book reviewers!In a survey of 700+ book bloggers and book reviewers, the question was asked:"If you could give an author one piece of advice about promoting their book, what would it be?"The answers show authors what is important to book bloggers & reviewers; what they need to promote your... ... Leer más

    Gratis

  • History of Work and Labour Relations in the Royal Dockyards

    Edición de Ann Day, Kenneth Lunn ...
    Series series Routledge Studies in Employment and Work Relations in Context
    Focusing on the work and labour history of shipyard workers in the Royal Dockyards, this text examines the question of state employment and the specific characteristics of that pattern of industrial relations. It encompasses discussions of the nature of work and resistance to forms of authority. Particular forms of control are available to the employer which are absent from the experience of the ... Leer más

    $69,655 CLP

  • Present with Power

    The 5 Secrets to Transforming Your Talk Into A Powerful Presentation

    de Khoa Bui ...
    Discover the 5 Secrets To Transforming Your Talk Into A Powerful PresentationYou are holding onto a very powerful book. This book contains the 5 secrets to transforming your presentations and taking it to the next level. It can help you influence thousands of people in a positive way as it did for me.By becoming a more powerful speaker, you could potentially achieve the following by mastering the ... Leer más

    $3,224 CLP o gratis con Kobo Plus

  • ESG e Comunicação para o Desenvolvimento Sustentável: A Transformação das Marcas de Automóveis

    de André Senador ...
    Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo estratégico. A obra demonstra que estarão em sintonia com esse novo cenário social as marcas e empresas que souberem desenvolver processos genuínos de empatia com as pessoas e com o meio ambiente, ... Leer más

    $8,925 CLP o gratis con Kobo Plus

  • Doing Business in a New Climate

    A Guide to Measuring, Reducing and Offsetting Greenhouse Gas Emissions

    de Paul Lingl, Deborah Carlson, Morag Carter ...
    Around the world, a growing number of businesses are taking steps to reduce their climate impact by managing their greenhouse gas emissions. At the same time, these businesses are discovering that effective greenhouse gas management can enhance their brands, motivate employees, increase operational efficiencies, and save money.This guide walks readers through the key activities that make up a ... Leer más

    $73,942 CLP

  • Конец пиара: Управление репутацией как финансовым капиталом

    de Куат Домбай ...
    Удачная карьера, успешный бизнес и счастливая жизнь — все начинается с репутации. Людей с плохой репутацией не берут на работу, с ними не ведут дела, их не уважают и всячески избегают. Компании с плохой репутацией лишаются клиентов и выгодных контрактов. Сегодня все больше корпораций задумываются о репутации, понимая, как говорил Альфред Нобель, что «хорошая репутация более важна, чем чистая ... Leer más

    $12,043 CLP o gratis con Kobo Plus

  • Tar Wars

    Oil, Environment and Alberta's Image

    de Geo Takach ...
    Tar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. ... Leer más

    $21,599 CLP

  • Come Essere Sicuri di Sé

    de Michele Putrino ...
    Volete affrontare gli eventi della vita senza ansie e incertezze? Ecco finalmente delle tecniche per riuscirci... con semplicità ... Leer más

    $4,495 CLP o gratis con Kobo Plus

  • Start-up and Entrepreneurial Communication

    Theoretical Foundations and Contemporary Development

    Edición de Alexander Godulla, Linjuan Rita Men ...
    This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Leer más

    $69,655 CLP

  • I See Your Name Everywhere

    Leverage the Power of the Media to Grow Your Fame, Wealth and Success

    de Pam Lontos, Andrea Brunais ...
    "The best collection of publicity tactics ever assembled. . . . Do what they tell you to do." — New York Times –bestselling author Jason JenningsIsn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author, or other business professional, you need I See Your Name Everywhere to grow your fame, wealth, and success through the media.You ... Leer más

    $9,978 CLP o gratis con Kobo Plus

  • Negotiation with Different Cultures

    de Chris Krause ...
    This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the reader to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs. When negotiating in different ... Leer más

    $10,708 CLP

  • Come prepararsi a un’intervista di successo

    Guida essenziale e metodo di lavoro per brillare nei media e nelle relazioni pubbliche

    de Veronica Lisa Crippa ...
    Series Libro 7 - I Quaderni di Liquid Diamond
    Come si fa a farsi intervistare e uscire sui media?Come si coltivano le relazioni con i media?C’è un metodo che aiuta a prepararsi per rilasciare un’intervista professionale?Questo quaderno è per imprenditori, professionisti della comunicazione e studenti.Offre consigli utili, metodo di lavoro e strumenti di lavoro con i quali potrai:- gestire al meglio la relazione con i giornalisti,- creare ... Leer más

    $10,708 CLP o gratis con Kobo Plus

  • 驚豔品牌:一出手:就令人WOW：品牌行銷公關執行長張宜真:分享從記者、文化局長到執行長:6種創意力:7大危機變轉機攻略:讓你像鑽石璀璨耀眼

    de 張宜真 ...
    Series series 學習館
    找到競爭優勢，勇敢突破自我，建立獨一無二的個人價值，從平凡中展現非凡品牌力，無論何時何地，都如鑽石般閃耀，即使在黑暗中，也依然光芒四射。舞台不是等待而來，而是創造出來的！正能量女王張宜真，從媒體記者起步，而後轉任新竹縣府機要祕書，晉升文化局長，如今擔任醫院執行長。面對陌生的工作領域，一切從零開始，她積極挖掘競爭優勢，化挑戰為轉機。憑藉新聞專業，持續發掘話題、提升曝光，打造出獨一無二的個人品牌。善用六大密碼　品牌致勝★品牌力：找出競爭優勢，用創意打造獨一無二的個人品牌，在高潮時謙卑，低潮時平靜。花若盛開，蝴蝶自來，喜歡怎樣的人，就去成為那樣的人。★行銷力：製造「新」聞，搭上時事，透過故事行銷，善用媒體策略，尋求跨領域合作，開拓醫療市場。0元行銷費用，創造源源不絕的鈔能力。★領導力：激發高效能團隊，「老闆用跑的，你要用飛的；老闆用飛的，你要搭太空梭... ... Leer más

    $7,159 CLP o gratis con Kobo Plus