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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    Antes $6,637 CLP Ahora $5,933 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $22,677 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    Antes $9,109 CLP Ahora $8,146 CLP

  • The Evolving Scribe

    Personalize, Perform, Promote To Ink A Profitable Future Blending Storytelling, Poetry, And Social Marketing

    de Jennifer Darden ...
    Provocative Right Brain Branding For The Everyday Artisticpreneur: A World Where Anyone Can Leverage Passion, Talent, Marketing, And Technology Personalizing, performing, promoting, and profiting, blending stories, poetry, and social marketing overlap to become a blended solution that has caused the line where creative marketer ends and technology programmer begins to be drawn with invisible ink. ... Leer más

    Antes $2,261 CLP Ahora $2,022 CLP

  • Freedom of Speech

    Rights and Responsibilities

    de Tomas Kačerauskas, Algis Mickunas ...
    The book’s focus is on freedom of speech and what content can place it in jeopardy. The sources, discussions and limitations of free speech, the relationship between ideology, freedom of speech in the media, and public issues are analyzed. From historical point of view, the citizens of more or less democratic societies assume freedom of speech as a basic right to challenge dictatorships, ... Leer más

    Antes $52,103 CLP Ahora $46,589 CLP

  • Billion Dollar Dimebag

    An Insider’s Account of America’s Legalish Cannabis Industry

    de Jackson D. Tilley ...
    “Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur"A deeply personal and thoughtful journey through the madness and joy of legal cannabis. Mixing his years of business experience at the cutting edge of cannabis with a battle to overcome addiction, Tilley allows the ... Leer más

    Antes $11,351 CLP Ahora $10,150 CLP

  • Master of Words

    Manual avanzado de redacción publicitaria y narración de historias

    de Manu Messias ...
    Bienvenido a la página de ventas del libro "El maestro de las palabras: manual avanzado de redacción publicitaria y narración de historias". Si buscas dominar el arte de la redacción publicitaria y la narración de historias y convertirte en un maestro de la persuasión y la comunicación eficaz, estás en el lugar adecuado. Este libro completo y práctico es la guía definitiva para profesionales del ... Leer más

    Antes $5,648 CLP Ahora $5,049 CLP o gratis con Kobo Plus

  • Inspiring Generational Leadership

    Your Guide to Design a Conscious Culture

    de DeLinda Forsythe ...
    Want to create an inspiring workplace?In Inspiring Generational Leadership, DeLinda Forsythe shares her passion and success in developing tomorrow’s leaders. This guide takes readers on a journey revealing the financial, societal, and emotional benefits in leading, building, or working for a conscious business enterprise. DeLinda field-tested her leadership concepts for fifteen years at Innovative ... Leer más

    Antes $12,102 CLP Ahora $10,823 CLP o gratis con Kobo Plus

  • Leading the Narrative

    The Case for Strategic Communicaton

    de Mari K Eder ...
    Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book ... Leer más

    Antes $22,048 CLP Ahora $19,714 CLP

  • Fake News Across Asian Countries

    Edición de Edson C. Tandoc Jr. ...
    Series series Routledge Advances in Internationalizing Media Studies
    This book integrates insights from studies conducted across Asia to provide a comprehensive account of the fake news problem in the region.Emerging from a study on how Singapore stakeholders define, determine, and deal with online falsehoods, the volume expands to cover numerous Asian contexts, all of which have experienced the problem in not only similar but also unique ways, coupled with diverse ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • Public Relations Ethics

    The Real-World Guide

    de Trevor Morris, Simon Goldsworthy ...
    This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work.Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. ... Leer más

    Antes $62,482 CLP Ahora $55,869 CLP

  • Popular Culture and Social Change

    The Hidden Work of Public Relations

    de Kate Fitch, Judy Motion ...
    Series series Routledge New Directions in PR & Communication Research
    Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public ... Leer más

    Antes $68,163 CLP Ahora $60,949 CLP

  • A Manager's Guide to PR Projects

    A Practical Approach

    de Patricia Parsons ...
    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the ... Leer más

    Antes $63,619 CLP Ahora $56,886 CLP

  • The Complete Copywriter

    The Definitive Guide to Marketing with Words

    de Alan Barker ...
    Looking to write marketing copy that truly connects with your audience and stands out?The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.You'll learn how to:- Learn how to ... Leer más

    Antes $31,292 CLP Ahora $27,980 CLP

  • The 12 Laws of Brand Resonance

    de Nate DuBois ...
    "The 12 Laws of Brand Resonance" is a comprehensive book for entrepreneurs and marketing professionals who want to create powerful and enduring brands. This book breaks down the essential principles and complex nuances of brand marketing that lead to a strong emotional connection between a brand and its audience. From understanding your audience's core values to crafting a compelling brand story, ... Leer más

    Antes $39,769 CLP Ahora $35,560 CLP

  • MediaWriting

    Print, Broadcast, Online, and Public Relations

    de Deborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey ...
    Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout ... Leer más

    $106,669 CLP

  • Ask Better Questions Build Better Relationships

    Asking Questions Connects And Engages & Strengthens Our Relationships Good Questions Reduce Tension & Conflict

    de BHARAT NISHAD ...
    Use these insightful self-tests to uncover your hidden abilities.Do you realize that asking oneself probing questions can help you discover previously unknown facts about yourself? You can uncover interesting aspects of yourself by posing the appropriate queries. I have included specially created coaching questions in this book that life coaches use to elicit responses from their clients.To gain ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP

  • Histories of Political Public Relations

    From Propaganda to Public Health

    Edición de Anastasios Theofilou, Martina Topić ...
    Series series The History of Public Relations
    Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • LinkedIn for Leadership

    de Troels Johannesen ...
    This e-book is a proven and practical guide for executives and decision makers who want to use LinkedIn strategically to strengthen both their personal brand and their organization.The book explains why and how leaders should be visible on LinkedIn, serving as a public voice, ambassadors for their company's culture and values, and strategic drivers of business growth, employer branding, and ... Leer más

    $16,222 CLP

  • Grab That Microphone: Your Guide To Becoming An In-Demand Podcast Guest

    de Christine Blosdale ...
    Get ready to become an in-demand podcast guest! In this game-changing guide, media veteran and podcasting coach Christine Blosdale reveals the insider secrets to landing coveted podcast guest spots and leveraging them for exponential growth. With over two decades of experience in radio and podcasting, Blosdale offers up top tips on:• Crafting irresistible pitches that capture hosts' attention• ... Leer más

    Antes $2,855 CLP Ahora $2,553 CLP

  • European Works Councils

    Pessimism of the Intellect Optimism of the Will?

    Edición de Ian Fitzgerald, John Stirling ...
    Series series Routledge Research in Employment Relations
    This book covers the key themes related to the introduction, growth development and future of European Works Councils: the European Works Council Directive itself, European Works Council Agreements, Employers' strategies for managing European Works Councils in practice and trade union strategies for the development of European Works Councils. The book features contributions from key writers in the ... Leer más

    $62,982 CLP

  • The Guide to Financial Success Using P.R.

    de Carey Harris ...
    This book is a guide to success in Public Relations for the independent artist. ... Leer más

    Antes $4,522 CLP Ahora $4,044 CLP

  • The 3-6-9 Code: Unlocking Your Desires with Tesla's Universal Key

    de Atsebha ...
    Is there a secret code to unlocking your deepest desires and manifesting the life of your dreams.many belive the answer lies in the enigmatic words of Nicola Tesla ... Leer más

    Antes $2,864 CLP Ahora $2,561 CLP o gratis con Kobo Plus

  • Cultural Transformations

    Nigerian Women Leading Public Relations

    de Ana Adi, Tolulope Olorundero ...
    Series series Global PR Insights
    This book is a groundbreaking exploration of the lived experiences of women in Nigeria’s public relations industry. Readers will gain a nuanced understanding of how Nigerian women navigate professional barriers, societal expectations, and the evolving demands of the public relations field. Key features include first-hand accounts from practitioners, thematic analyses on emotional labor, mentorship ... Leer más

    Antes $36,349 CLP Ahora $32,501 CLP