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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,259 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $23,921 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,592 CLP

  • Innovative Internal Communication

    How creativity, curiosity and technology can create lasting impact

    de Joanna Parsons ...
    Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization.Internal communication is critical for business success, as is innovation. Technological advancements and changing employee expectations are reshaping the workplace, meaning traditional communication methods are no longer sufficient. This book explains ... Leer más

    $44,362 CLP

  • La globalizzazione disattesa

    Le culture influenzano i mercati

    de Tiziano Vescovi ...
    Il libro affronta il tema di come le diversità culturali continuino a influenzare i comportamenti di consumo e quindi le strategie di mercato delle imprese riducendo gli effetti della globalizzazione. Ciò avviene più sottilmente nei paesi culturalmente simili e molto più profondamente nei paesi culturalmente lontani, a dispetto delle teorie sulla globalizzazione che recitavano: tutti agiremo nello ... Leer más

    $12,851 CLP o gratis con Kobo Plus

  • Retention Operates Through Strategic Restraint

    Exploring How Systematic Client Stewardship Outperforms Acquisition-Focused Models

    de Thalia Brookstone ...
    This book examines the concealed mechanics of client retention in professional services and B2B commerce. It reveals tensions between growth-obsessed acquisition strategies and the compound returns of deliberate relationship stewardship. The content explores patterns in client loyalty dynamics, reframes assumptions about engagement frequency, and demonstrates how intentional communication cadences ... Leer más

    $10,367 CLP

  • The Public Relations Firm

    de Stacy Smith ...
    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in ... Leer más

    $9,315 CLP

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    de Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $9,635 CLP

  • Un village participatif ? Les initiatives citoyennes : un défi pour l'action publique à Volonne (Alpes-de-Haute-Provence)

    de Emeline Hatt, Séverine Bonnin-Oliveira ...
    Cet ouvrage traite de la recomposition des relations entre acteurs publics et citoyens dans la conduite de projets d’urbanisme dans les petites villes, à partir de l’analyse du cas de Volonne (Alpes-de-Haute-Provence). L’étude met en évidence les nombreuses difficultés à surmonter pour construire ce partenariat entre initiatives citoyennes et pouvoirs publics. Ces défis nécessitent le déploiement ... Leer más

    $8,097 CLP

  • Clicks To Clients - The Ultimate Guide To Digital Lead Generation

    de Aaron Sterling ...
    From crafting irresistible lead magnets to mastering the art of lead qualification and nurturing prospects into loyal customers, this book provides actionable techniques designed for real-world success. Whether you're a sales agent, entrepreneur, or marketing professional, you'll gain the tools to generate leads that actually convert—saving time, increasing revenue, and building lasting client ... Leer más

    $5,395 CLP

  • Optimizing Human Capital with a Strategic Project Office

    Select, Train, Measure,and Reward People for Organization Success

    de J. Kent Crawford, Jeannette Cabanis-Brewin ...
    Series series PM Solutions Research
    Optimizing Human Capital with a Strategic Project Office explores the SPO's potential to transform an enterprise by making the most of people within an organization. This volume provides an exhaustive review of topics such as the hiring, retention, measurement, training, and professional development of knowledge workers in project management ... Leer más

    $192,920 CLP

  • Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

    de KJ Blattenbauer ...
    Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Leer más

    $8,998 CLP o gratis con Kobo Plus

  • Organizational Communication and Sport

    Connections, Applications, and Opportunities

    Edición de Jimmy Sanderson ...
    This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Leer más

    $84,069 CLP

  • Understanding Public Relations

    Theory, Culture and Society

    de Lee Edwards ...
    This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.Understanding Public ... Leer más

    $77,213 CLP

  • Webmastering the Craft

    Fraternity in a Digital World

    de Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Leer más

    $4,277 CLP o gratis con Kobo Plus

  • Relações públicas comunitárias

    A comunicação numa perspectiva dialógica e transformadora

    de Margarida Maria Krohling Kunsch, Waldemar Luiz Kunsch ...
    Atualmente é possível falar de relações públicas comunitárias, atividade comprometida com os interesses dos segmentos sociais organizados ou com o interesse público. O profissional que quer trabalhar pela mudança social precisa adotar princípios libertadores na aplicação das "funções" e das "técnicas" de relações públicas, utilizando o planejamento político-participativo de sua atividade, por sua ... Leer más

    $14,875 CLP

  • The Reputation Gap

    How to grow a reputation that delivers more profitable business

    de Lesley Morrissey, Peter Roper ...
    You never get a second chance to make a first impression – but it’s amazing how many so-called professionals play fast and loose with their reputations. It’s no longer down to word-of-mouth – the worldwide web spreads information round the world in seconds.If you’re in business you need take the steps that will protect your reputation – as well as taking advantage of the means to enhance it. If ... Leer más

    $14,373 CLP o gratis con Kobo Plus

  • PR für Freiberufler

    Vom erfahrenen Profi zum gefragten Experten

    de Daniel Fitzke ...
    Series series Whitebooks
    Freiberufler sind Profis in ihrem Kompetenzbereich. Dank ihres Wissens und ihrer Erfahrung sind sie als Experten gefragt, sowohl für den individuell-persönlichen Bereich als auch für die Medien. Doch da sowohl die Nachfrage nach als auch das Angebot von Experten stetig steigen, wird es immer schwerer, einen Experten zu finden oder auch als solcher gefunden zu werden. Eine gelungene und auf Ihre ... Leer más

    $18,052 CLP o gratis con Kobo Plus

  • Biz-War and the Out-of-Power Elite

    The Progressive-Left Attack on the Corporation

    de Jarol B. Manheim ...
    This book tells the fascinating story of the reemergence of the American political left over the last quarter century in the form of the new Progressive Movement. Born out of Liberalism's crushing defeats at the hands of conservative strategists of the Reagan/Bush era, this new movement has cleverly reverse engineered the conservative's institutional networking strategy to plan and finance its ... Leer más

    $37,502 CLP

  • In Your Creative Element

    The Formula for Creative Success in Business

    de Claire Bridges ...
    SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Leer más

    $30,088 CLP

  • Public Relations Management

    de Kari Foster ...
    The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Leer más

    $10,172 CLP

  • Beautiful PR

    Finding your brand’s heartbeat for authenticity in communication

    de Sophie Attwood ...
    **Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Dis... ... Leer más

    $9,315 CLP o gratis con Kobo Plus

  • Public Relations Writing

    de James Mahoney ...
    Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and ... Leer más

    $65,368 CLP

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    de 小西美沙緒 ...
    Traducido por 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... ... Leer más

    $7,601 CLP