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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,259 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,592 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $23,921 CLP

  • Comment Mieux Décrypter le Langage du Corps

    de Michael Curtis ...
    Series series Je veux savoir
    « Comment Savoir Instantanément …Si on vous Dit La Vérité...Ou Si On Vous Ment »Ce que je suis sur le point de vous révéler peut vous surprendre.Vous êtes-vous jamais demandé comment serait votre vie si vous pouviez deviner les émotions et sentiments d'autres personnes ?Imaginez :Une femme est assise en face de vous et vous pouvez savoir ce qu’elle ressent pour vous.Vous vous demandez: est-ce que ... Leer más

    $5,236 CLP

  • The Art and Craft of PR

    Creating the mindset and skills to succeed in public relations today

    de Sandra Stahl ...
    This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business ... Leer más

    $9,635 CLP o gratis con Kobo Plus

  • Strategic Communication Practices: A Toolkit for Police Executives

    de United States Government ...
    This United States Department of Justice Community Oriented Policing Services (COPS) manual, Strategic Communication Practices: A Toolkit for Police Executives, was developed with invaluable input from chiefs, sheriffs, police executives, and communications personnel from departments across the United States and Canada. It is intended to assist law enforcement executives and communications ... Leer más

    $10,708 CLP

  • The Wealth of Nations

    Adam Smith's Landmark of Economic Theory, Capitalism, and Free Markets

    de Adam Smith ...
    What truly creates wealth? Dive into the revolutionary ideas that laid the foundation of modern economics in The Wealth of Nations, Adam Smith's timeless masterpiece. Originally published in 1776, this groundbreaking work explores how labor, productivity, and free markets shape the prosperity of nations. Smith's principles—from the invisible hand to division of labor—are still quoted in ... Leer más

    $1,428 CLP o gratis con Kobo Plus

  • Strategic Planning for Public Relations

    de Deborah A. Silverman, Ronald D. Smith ...
    The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. ... Leer más

    $113,599 CLP

  • Public Interest Communications

    Strategy for Changemakers

    de Angela Bradbery, Ann Searight Christiano ...
    Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: ... Leer más

    $79,302 CLP

  • Living Media Ethics

    Across Platforms

    de Michael Bugeja ...
    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media ethics. Bugeja covers advertising, public relations and major branches of journalism, as well as ... Leer más

    $111,454 CLP

  • Social Media Measurement and Management

    Entrepreneurial Digital Analytics

    de Jeremy Harris Lipschultz ...
    This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, ... Leer más

    $66,440 CLP

  • O livro que a faculdade ignora

    Os segredos essenciais para o sucesso profissional que você jamais aprenderá na sala de aula

    de Júlio César Ferreira ...
    Você sente que a sua carreira poderia estar em outro nível, mas não sabe por onde começar? O livro que a faculdade ignora revela estratégias simples e eficazes que as universidades não ensinam, mas que são essenciais para se tornar um profissional bem-sucedido e requisitado no mercado. Uma pesquisa da Isma Brasil aponta que 72% das pessoas estão insatisfeitas com o trabalho. Muitas delas seguem um ... Leer más

    $8,925 CLP

  • Economia popular solidária

    um caminho para a efetivação de justiça ambiental

    de Marina Fagundes de Araújo ...
    O estudo apresentado no livro parte da contradição existente entre o capitalismo hegemônico e a justiça socioambiental para propor uma reflexão crítica sobre a Economia Popular Solidária, compreendida como um modo de organização social, produção, distribuição e consumo de bens e serviços mais consentâneo com a interdisciplinaridade e com a interdependência: ambiental, cultural, econômica e ... Leer más

    $12,971 CLP o gratis con Kobo Plus

  • Media Relations

    Issues and strategies

    de Jane Johnston ...
    Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough ... Leer más

    $49,291 CLP

  • Fiducia.Il primo dono del Fundraiser

    de Elena Zanella ...
    La fiducia è la struttura portante del dono: tiene insieme intenzioni e risultati, dati e storie, persone e organizzazioni. Non si chiede: si merita, si cura, si difende. E quando c'è, tutto il resto trova posto. "Fiducia. Il primo dono del Fundraiser", fa parte di una collana nata dal desiderio di rendere semplice, leggibile e immediatamente applicabile ciò che nel mondo del fundraising appare ... Leer más

    $6,420 CLP

  • Personal Pr

    Public Relations and Marketing Tips That Work to Your Advantage

    de Bruce H. Joffe ...
    In the beginning, Dale Carnegie taught us How to Win Friends and Influence People. Later we learned The Power of Positive Thinking, how to Dress for Success, become One Minute Managers, and appreciate The Art of the Deal. Now, comes Personal PR: Public Relations and Marketing Tips That Work to Your Advantage. Strategically designed and practically oriented, the books simple suggestions and ... Leer más

    $9,315 CLP

  • ESG e Comunicação para o Desenvolvimento Sustentável: A Transformação das Marcas de Automóveis

    de André Senador ...
    Diante da crescente expectativa da sociedade por atitudes mais humanas, inclusivas e sustentáveis, tornou-se crucial que as organizações integrem a sustentabilidade como um propósito corporativo estratégico. A obra demonstra que estarão em sintonia com esse novo cenário social as marcas e empresas que souberem desenvolver processos genuínos de empatia com as pessoas e com o meio ambiente, ... Leer más

    $8,925 CLP o gratis con Kobo Plus

  • RepGold

    A Step-by-Step Guide to Successfully Repair and Build Your Online Reputation

    de Edward M Yang ...
    Reputation has always been important, but in today’s instant online world, reputation’s impact is greater than ever. A quick internet search might be all someone needs to come to a snap judgment of your reputation---for better or worse. RepGold uses real world, powerful, effective tactics to help you take control of your online reputation. Whether you are a CEO of a Fortune 500 company, a small ... Leer más

    $10,172 CLP o gratis con Kobo Plus

  • The KD Public Relations Brand Guide; Knowing and Understanding the Basics to Building a Brand

    de Katherine Parker ...
    Book Description:Navigating the complexities of running a business can be daunting, especially when it comes to understanding the vital roles that Public Relations, Marketing, Sales, and Advertising play in your success. Whether you're a new entrepreneur just getting started or a seasoned business owner facing unexpected challenges, the KD Public Relations Brand Guide is here to help.With over 15 ... Leer más

    $33,752 CLP

  • Influencers and Creators

    Business, Culture and Practice

    de Robert Kozinets, Ulrike Gretzel, Rossella Gambetti ...
    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why ... Leer más

    $73,704 CLP

  • Become a NewsLetter Marketer

    de Aaron McLeod ...
    Get Your Emails and Letters Opened and Read!Learn to create newsletters that your clients or audience look forward to receiving.Are You Approachable?Are you known for helping and giving to others?Do people view you as a human, father, mother, son, daughter, friend or neighbor?Improve Your business and public relations today with Become a Newsletter Marketer.Discover the 4 reasons why newsletters ... Leer más

    Gratis

  • How To Fill 50 Jobs In 90 Days: The recruitment blueprint for people, profit and position

    de Heike Guilford ...
    Whether you are new to recruitment, an experienced recruiter or struggling to recruit in a crowded market, How To Fill 50 Jobs In 90 Days is a step-by step guide on how you can achieve personal -and professional success by meeting your recruitment -and financial goals. This book has been specifically written for professionals wanting to recruit the best person for the job when resources are tight ... Leer más

    $4,053 CLP o gratis con Kobo Plus

  • Digital-First Events

    Your Step-by-Step Guide to Building Engaging Community Experiences

    de Joep Piscaer, Jana Boruta ...
    Your Step-by-Step Guide to Building Engaging Community Experiences.This book serves as a framework as you dive into building your own digital-first events and conferences for your community from the ground up. This is a step-by-step guide starting from ideation to launching events online that people will *actually* want to attend. ... Leer más

    $7,335 CLP

  • (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

    Edición de Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde ...
    Series Libro 6 - Advances in Public Relations and Communication Management
    We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations – people and relationships – ... Leer más

    $123,040 CLP