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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,259 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $23,921 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,592 CLP

  • Electric Narratives

    The Brutal Truth About PR, Algorithms, And Atttention

    de Jason Carlisle ...
    Series Libro 1 - Electric Narratives
    Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the heart of the book is Persistent Narrative Seeding - a disruptive technique Carlisle developed to bend stories, shape perception, and outmanoeuvre the machine. Written in a raw, gonzo style, this book is ... Leer más

    Gratis

  • A Practical Guide to Ethics in Public Relations

    de Regina Luttrell, Jamie Ward ...
    On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required ... Leer más

    $30,587 CLP

  • The Trust Catalyst

    de Dean Thacker ...
    Turn Doubt into Trust and Close More Sales Than Ever Before!Are you struggling to close deals because your prospects just don't seem to trust you? Do you feel like you're working harder than ever, yet your clients remain hesitant to commit? The truth is, the modern buyer is more skeptical than ever before, and traditional sales tactics simply don't work anymore. Without trust, even the best pitch ... Leer más

    $7,196 CLP

  • The Future of Influence: Trends and Strategies for the Modern Marketer.

    The Future of Influence: Trends and Strategies for the Modern Marketer.

    de Pruthviraj Chauhan ...
    "The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of influencer marketing to the latest trends and strategies used by top brands and influencers. It explores the advantages and disadvantages of influencer marketing, legal and ethical considerations, and ... Leer más

    $2,669 CLP o gratis con Kobo Plus

  • What Is Law PR?

    de Ivan Theodoulou ...
    Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility.That's where law public relations comes in.In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice ... Leer más

    $1,792 CLP

  • Corporate Communication

    Concepts and Practice

    de Jaishri Jethwaney ...
    Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a ... Leer más

    $64,296 CLP

  • Comunicazionepuntodoc numero 6. Strumenti sociologici per i media studies

    Strumenti sociologici per i media studies

    de Mario Morcellini, Valeria Giordano, Luca F. Turinetti, Francesca Bellotti, Simona Mulargia, Christian Ruggiero, Davide Borrelli, Carmelo Lombardi, AA. VV. ...
    Series Libro 6 - Comuniazionepuntodoc
    Il sesto numero di Comunicazionepuntodoc vuole dare spazio a un radicale ripensamento delle teorie degli effetti dei media che è in corso nel Dipartimento di Comunicazione e Ricerca Sociale della Sapienza, e che non può fare a meno del più ampio numero di voci “esterne” per trovare, anzitutto, contributi di conoscenza a un’ipotesi forte: un bilancio critico delle conseguenze sociali della ... Leer más

    $10,708 CLP o gratis con Kobo Plus

  • Glass Jaw

    A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

    de Eric Dezenhall, Josh Culling ...
    In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this ... Leer más

    $17,718 CLP

  • ¿Y... ahora qué le decimos a la prensa?

    de Evelia Meza ...
    ¿Y… ahora qué le decimos a la prensa? pretende concretar un aporte, un llamado al debate para jerarquizar el trabajo de los comunicadores institucionales en la función pública, tanto dentro del Estado como en los medios de comunicación masiva y, por consiguiente, en la opinión pública.El comunicador es como cualquier otro profesional que necesita de su trabajo para vivir con dignidad; pero ... Leer más

    $4,495 CLP o gratis con Kobo Plus

  • Public Relations Writing

    Essential Tools for Effective Storytelling

    de Valerie Fields ...
    Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, ... Leer más

    $110,205 CLP

  • You Need PR

    An Approachable Guide to Public Relations for Early-Stage Companies

    de Jenna Guarneri ...
    Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But ... Leer más

    $8,382 CLP o gratis con Kobo Plus

  • Reshaping Corporate Communication

    Innovative Tools and Techniques

    Edición de Tanushri Mukherjee, Pallavi Mishra ...
    The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication. With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication.The book establishes a foundational framework for exploring innovative tools ... Leer más

    $62,153 CLP

    PEDIDO ANTICIPADO

  • Spin Doctors

    Junk Pet Food Partners in Crime

    de Tom Lonsdale ...
    In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and economical solution for pets: a diet of raw meaty bones with occasional table scraps.Rather than confront inconvenient truths, the pet food industry and veterinary allies turned truth upside down. They ... Leer más

    $10,172 CLP

  • Brand Your Name

    Do You Know Who You are Online?

    de Donna Kay Cindy Kakonge ...
    I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am working with two clients. One of them is a return client that is writing her second book. I have an online magazine Donna Magazine that shows my portfolio. It is at http://kakonged.com. As part of my flat ... Leer más

    $772 CLP o gratis con Kobo Plus

  • Stop Competing and Start Dominating! When You're the Only Choice, You Always Win.

    de Nick Nichols ...
    Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining declaration that makes your competitors irrelevant. Unlike generic marketing messages, it captures your unique ability to solve your clients' most pressing problems in a way no one else can. It's sharp, ... Leer más

    Gratis

  • Building Your Crisis Communication Plan

    The Complete Step-By Step Workbook For 2026

    de Philippe Borremans ...
    Crisis playbooks built for one-off events are ageing fast.In a connected world, a single incident—like a data breach or a supply chain failure—spills into other risks. What starts as one problem can escalate, draw in new stakeholders, and overlap with other issues. That’s the reality of a polycrisis. If your plan is mostly scripts for isolated scenarios, it can leave your team exposed when ... Leer más

    $16,055 CLP o gratis con Kobo Plus

  • 驚豔品牌:一出手:就令人WOW：品牌行銷公關執行長張宜真:分享從記者、文化局長到執行長:6種創意力:7大危機變轉機攻略:讓你像鑽石璀璨耀眼

    de 張宜真 ...
    Series series 學習館
    找到競爭優勢，勇敢突破自我，建立獨一無二的個人價值，從平凡中展現非凡品牌力，無論何時何地，都如鑽石般閃耀，即使在黑暗中，也依然光芒四射。舞台不是等待而來，而是創造出來的！正能量女王張宜真，從媒體記者起步，而後轉任新竹縣府機要祕書，晉升文化局長，如今擔任醫院執行長。面對陌生的工作領域，一切從零開始，她積極挖掘競爭優勢，化挑戰為轉機。憑藉新聞專業，持續發掘話題、提升曝光，打造出獨一無二的個人品牌。善用六大密碼　品牌致勝★品牌力：找出競爭優勢，用創意打造獨一無二的個人品牌，在高潮時謙卑，低潮時平靜。花若盛開，蝴蝶自來，喜歡怎樣的人，就去成為那樣的人。★行銷力：製造「新」聞，搭上時事，透過故事行銷，善用媒體策略，尋求跨領域合作，開拓醫療市場。0元行銷費用，創造源源不絕的鈔能力。★領導力：激發高效能團隊，「老闆用跑的，你要用飛的；老闆用飛的，你要搭太空梭... ... Leer más

    $7,159 CLP o gratis con Kobo Plus

  • Public Relations und Entscheidung

    Zur kommunikativen Form der PR im digitalen Zeitalter

    de Anke Oßwald ...
    Series series Social Sciences, Humanities and Law (excluding publishing partner content) (German language)
    Anke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR als spezifische Entscheidungspraxis und zeigt, welche weitergehenden Erkenntnismöglichkeiten damit verbunden sind. So lassen sich unter anderem Automatisierungsprozesse deutlich differenzierter darstellen ... Leer más

    $70,362 CLP

  • How to Negotiate Anything

    Discover 7 Ways to Become a Better Negotiator and Increase Your Negotiating Skills to the Next Level

    de ARX Reads ...
    What's a quick way to crack that deal and earn some extra money in your pocket and not to lose your self-respect? Find out how to bargain for everything: your salary, the value of a car, or maybe a house. Anything! Here's how, and the way anyone can (and should!) to overcome shyness or anxiety about negotiating. ... Leer más

    $3,205 CLP o gratis con Kobo Plus

  • Affiliate Networking

    Strategie per costruire il tuo team di affiliazione

    de Alan Revolti ...
    Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri esperti di marketing in affiliazione.Essi ti aiuteranno a creare prima di tutto motivazione e poi strategie mirate, sia durante che dopo il lancio del prodotto, ma faranno anche molto di più.Un esercito ... Leer más

    $2,693 CLP o gratis con Kobo Plus

  • Flagship Marketing

    Concepts and places

    Edición de Tony Kent, Reva Brown ...
    Series series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Leer más

    $72,871 CLP