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eBooks de Comercio electrónico

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  • La Red de Todo: Internet de las Cosas y el Futuro de la Economia Conectada

    de Andrei Vazhnov ...
    Internet de las Cosas es un cambio en la naturaleza de los productos cuya magnitud es difícil de comprender por completo y las empresas de tecnología están compitiendo entre sí con pronósticos que, a veces, parecen exagerados. Ericsson promete 50 mil millones de dispositivos conectados a la red en el año 2020, más de 7 por cada persona del mundo; General Electric predice que Internet Industrial ... Leer más

    Gratis

  • Redes sociales para los negocios

    Una guía paso a paso para crear campañas que generen ingresos

    de María Teruel ...
    Series series SOCIAL MEDIA
    Este libro está dirigido a emprendedores, marcas personales y pequeñas empresas que desean aprovechar el poder de las redes sociales para crecer, posicionarse y atraer clientes, pero que a menudo se sienten abrumados por la complejidad de los algoritmos, la rapidez de los cambios y la falta de resultados.María Teruel, experta en estrategias de contenido que ha acompañado a cientos de emprendedores ... Leer más

    $11,532 CLP

  • LAS VELAS JAPONESAS DE UNA FORMA SENCILLA. La guía de introducción a las velas japonesas y a las estrategias de análisis técnico más eficaces.

    de Stefano Calicchio ...
    ¿Quieren descubrir una de las técnicas de análisis de precios utilizadas por los operadores profesionales y las grandes instituciones? ¿Quieren aprender a entender con un simple vistazo las herramientas del mercado financiero? Cuando los operadores se dan cuenta del potencial de esta técnica, sus cambios operativos no hacen que mejorar. Son más conscientes de las señales del mercado y adquieren ... Leer más

    $4,495 CLP o gratis con Kobo Plus

  • The Lean Startup

    The Million Copy Bestseller Driving Entrepreneurs to Success

    de Eric Ries ...
    THE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading ... ... Leer más

    $16,844 CLP

  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

    de Reza Soudagar, Vinay Iyer, Volker Hildebrand ...
    “This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You’ve spent way too much time reading this endorsement. Read the book instead. It’s so worth it.”—Paul Greenberg, author of ... Leer más

    $33,954 CLP

  • Obvious Adams

    Masters of Marketing Secrets: The Story of a Successful Marketer

    de Robert R. Updegraff ...
    Series series Masters of Marketing Secrets
    Have you ever been struck by the painfully obvious?What passes for advertising these days seems to have forgotten what people are actually looking for.But it's right in front of their (and your) nose.The stories in this book were written apparently to tweak the noses of marketing as it existed in the early 1900's – but still has lessons all of use can learn from today.There are good reasons why ... Leer más

    Gratis

  • Big Data

    A Game Changer for Insurance Industry

    Edición de Kiran Sood, Rajesh Kumar Dhanaraj, Simon Grima, R. Uma Maheshwari, Balamurugan Balusamy ...
    Series Libro 6 - Emerald Studies in Finance, Insurance, and Risk Management
    Big data – unstructured and/or structured data being used to influence underwriting, rating, pricing, forms, marketing and claims handling and incentivize risk reduction – is a relatively recent development in the insurance industry, the data sets previously being too impossibly great to analyse through traditional methods. However, with the global capacity to collect and store data growing ... Leer más

    $97,544 CLP

  • Managing Distributed Cloud Applications and Infrastructure

    A Self-Optimising Approach

    Edición de Theo Lynn, John G. Mooney, Jörg Domaschka, Keith A. Ellis ...
    Series series Palgrave Studies in Digital Business & Enabling Technologies
    The emergence of the Internet of Things (IoT), combined with greater heterogeneity not only online in cloud computing architectures but across the cloud-to-edge continuum, is introducing new challenges for managing applications and infrastructure across this continuum. The scale and complexity is simply so complex that it is no longer realistic for IT teams to manually foresee the potential issues ... Leer más

    Gratis

  • Film and Television Distribution and the Internet

    A Legal Guide for the Media Industry

    de Andrew Sparrow ...
    There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers but a whole new range of organizations such as ... Leer más

    $83,588 CLP

  • Cryptocurrency Millionaire

    Make Money with Cryptocurrency and Eau-Coin

    de Sir Patrick Bijou ...
    The book is targeted at individuals who wish to become a crypto millionaire. A breakthrough business & investment strategy to make you wealthy. A made easy book which is summarized in the most understandable way so that the layman who has no idea in cryptocurrency can begin to trade. Investing in the Cryptocurrency market can be a little daunting for investors, as investing directly in ... Leer más

    $9,315 CLP

  • Lojas virtuais

    Como vender com sucesso na Internet

    de Dailton Felipini ...
    Series series Ecommerce Melhores Práticas
    O ebook Lojas Virtuais mostra a estrutura e o funcionamento das lojas virtuais bem como as principais variáveis a serem consideradas no gerenciamento dessas lojas: usabilidade, a escolha dos meios de pagamentos e os cuidados com a segurança, bem como dicas sobre como transformar visitantes de lojas virtuais em compradores. ... Leer más

    $2,023 CLP

  • Recommender Systems in Fashion and Retail

    Edición de Nima Dokoohaki, Shatha Jaradat, Humberto Jesús Corona Pampín, Reza Shirvany ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book includes the proceedings of the second workshop on recommender systems in fashion and retail (2020), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active ... Leer más

    $89,895 CLP

  • Amazon FBA

    How to make money with fulfillment by amazon selling physical products!

    de Ben Robbins ...
    AMAZON FBAYou’re about to discover how to create your very own thriving Amazon business!Whether you're an experienced entrepreneur, or someone completely new to selling products, this book will have you successfully selling products through Amazon in no time!This book begins by explaining the Amazon FBA system, and how the fulfillment by Amazon program works. You will discover how to set up a ... Leer más

    $3,205 CLP o gratis con Kobo Plus

  • Myths of Social Media

    Dispel the Misconceptions and Master Social Media

    de Michelle Carvill, Ian MacRae ...
    Series series Business Myths series
    Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social ... Leer más

    $15,426 CLP

  • Entrepreneurship und Unternehmensgründung in Deutschland

    Fallstudien zu Gründerpersönlichkeiten

    Edición de Volker Hasewinkel, Annette Hoxtell ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch enthält Fallstudien von GründerInnen aus ganz Deutschland, aus verschiedenen Branchen mit unterschiedlichen Lebensläufen und Hintergründen. Sie gründen allein oder im Team, wollen reich werden oder die Welt verbessern und sind finanziell mehr oder weniger erfolgreich. Was sie verbindet, sind Risikobereitschaft, Engagement und Verantwortung: Sie sehen und ergreifen Chancen und ... Leer más

    $31,502 CLP

  • Internetworked World

    15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016, Revised Selected Papers

    Edición de Ming Fan, Jukka Heikkilä, Hongxiu Li, Michael J. Shaw, Han Zhang ...
    Series series Springer Nature Proceedings Computer Science
    This book constitutes revised selected papers from the 15th Workshop on e-Business, WeB 2016, held in conjunction with the International Conference on Information Systems, ICIS, in Dublin, Ireland, in December 2016.WeB 2016 provided a forum for scholars to exchange ideas and share results from their research. Original articles addressing a broad coverage of technical, managerial, economic, and ... Leer más

    $56,180 CLP

  • Amazon vs Apple. Breve storia della nuova editoria. A 10 anni dal Kindle

    de Mario Mancini ...
    Series series Digitalissimo
    Il cinema delle origini può essere un buon viatico per la nuova editoria nata con il lancio del Kindle nel 2007 e sviluppatasi impetuosamente nei 10 anni successivi. Oggi la nuova editoria, per crescere ancora, si trova di fronte a due grandi sfide: conquistare un nuovo pubblico di lettori e innovare il contenuto. Amazon, che ha sconfitto Apple e ha creato questo nuovo straordinario fenomeno ... Leer más

    $9,635 CLP o gratis con Kobo Plus

  • Guide Your Reputation Online

    de Harold Marsden ...
    This is the story of Joe. Joe was a wild and reckless teenager who gave his poor parents more grief than anyone should have when raising a child. His was a loving home. While he wasn't a "rich kid", he never wanted for the basics he needed during his childhood.When Joe reached puberty, however, everything changed. He was one of those poor kids that trouble seems to follow at every turn. Not that ... Leer más

    $5,395 CLP

  • Conversion Marketing

    Digital Marketing Techniques to Convert Leads Into Customers

    de Bryan Heathman, Made for Success ...
    “One of the most significant marketing books I’ve ever read.”Scott Hogle, President, iHeart Media and author of the bestseller PersuadeIncreasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business ... Leer más

    $5,777 CLP

  • Einführung in die Wirtschaftsinformatik

    Band 2: Gestalten des digitalen Zeitalters

    de Claudia Lemke, Walter Brenner, Kathrin Kirchner ...
    Series series Business and Economics (German Language)
    Dieses Lehrbuch ist eine moderne und zukunftsweisende Einführung in die Wirtschaftsinformatik. Es kombiniert strategisches Wissen mit operativem Know-How. Als Leitfaden zur aktiven Gestaltung der komplexen Herausforderungen ist es die logische Fortsetzung des erfolgreichen ersten Bandes zum "Verstehen des digitalen Zeitalters".Die digitale Transformation ist die umfassendste Reformationsaufgabe ... Leer más

    $22,159 CLP

  • Smart Social Media

    How to grow your business with social media marketing

    de Luan Wise ...
    You might be using 'social media' everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business's growth, and Luan Wise is here to help.Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is ... Leer más

    $17,401 CLP

  • E-learning with Camtasia Studio

    de David B. Demyan ...
    If you want to educate people using video learning techniques, this book is for you. Whether you are a teacher, a designer, or corporate learning staff and intend to deliver knowledge through videos, the exercises will benefit you, teaching the indispensable skills to produce and deliver effective educational content. No previous knowledge of Camtasia Studio or video production is required. ... Leer más

    $18,318 CLP o gratis con Kobo Plus

  • Entdecken Sie die Welt von Pinterest

    Kommen Sie mit auf die Reise und lernen Sie das Soziale Netzwerk Diaspora zu genießen!

    de Andre Sternberg ...
    Es ist eine Tatsache, dass wir in einer Modernen Welt leben und wir durch sie eine Menge Vor- und Nachteile bekommen. Ein Vorteil den wir nicht für selbstverständlich halten sollten, ist der Einsatz von Social Media. Es ermöglicht uns, Menschen von allen Orten zu erreichen. Es ist sehr wichtig, dass Sie die Fakten über bestimmte soziale Medien wissen, denn es gibt Dinge, mit denen Sie auf lange ... Leer más

    $3,500 CLP o gratis con Kobo Plus

  • 新电商精英系列教程：电商运营（第3版）

    de 阿里巴巴商学院 ...
    《电商运营（第3版）》全面且深入的介绍了电商运营的知识和技能，从电商概述的基础知识开始介绍，进而深度阐述了店铺运营、商品运营、视觉运营、内容运营、客户运营和关系管理、数据运营和团队运营等电商运营相关工作内容。本书通过丰富的实战案例，让读者迅速掌握电商运营的相关知识和核心工具的使用，具有很强的可操作性。 ... Leer más

    $6,525 CLP o gratis con Kobo Plus