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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $15,981 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $9,764 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • Money Mastery: The Ultimate Guide to Financial Discipline

    de Tiwayi Mushambi ...
    Meet Your Savings Goals and Achieve Financial Freedom!Money Mastery is a combination of personal finance education and a savings tracker, ensuring that you have an understanding of how to use your money while monitoring real-life progress. Keep track of your financial goals while you learn about:Overcoming Impulse BuyingHow to Automate Your SavingsAvoiding Lifestyle InflationUnderstanding ... Leer más

    Antes $3,809 CLP Ahora $3,407 CLP

  • Ethnic Hospitality Marketing

    Authenticity and Quality Constructions in the Greek Food Industry

    de Elena Chatzopoulou ...
    Series series Routledge Studies in Marketing
    Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within ... Leer más

    $58,918 CLP

  • Is the Customer Always Right?

    de Steven Vern Munson ...
    This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of companies and customer service as a whole. ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP

  • Crafting Customer Experience Strategy

    Lessons from Asia

    Edición de Sapna Popli, Bikramjit Rishi ...
    When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive.Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this ... Leer más

    Antes $97,822 CLP Ahora $87,469 CLP

  • Retailisation

    The Here, There and Everywhere of Retail

    de Francesca de Châtel, Robin Hunt ...
    Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.Coverage ... Leer más

    $27,421 CLP

  • The 100-Page Subscription Pricing Book

    A Short Guide to Mastering SaaS and XaaS Pricing

    de Felix Mörée ...
    Make pricing problems a thing of the past.You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you’re in the dark.Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven’t ... Leer más

    Antes $9,079 CLP Ahora $8,118 CLP

  • Morality and the Market (Routledge Revivals)

    Consumer Pressure for Corporate Accountability

    de N. Craig Smith ...
    Series series Routledge Revivals
    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices ... Leer más

    $67,046 CLP

  • International Comparison of Pension Systems

    An Investigation from Consumers’ Viewpoint

    Edición de Hongmu Lee, Gianni Nicolini, Man Cho ...
    Series series Economics and Finance (R0)
    This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide sufficient coverage. Ensuring income security in old age is an important issue that must be resolved in the rapidly aging environment ... Leer más

    $237,939 CLP

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    de Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Leer más

    $42,670 CLP o gratis con Kobo Plus

  • Ethereum Bible

    de Rafael Ramires ...
    The title is self-explanatory. This book is designed as a guide to help you understand, invest in and trade with cryptocurrency.The specific focus of this book is Ethereum or Ether (ETH). If you are someone who follows the financial markets closely, you will have noticed that cryptocurrencies are steadily increasing in their popularity. The past couple of years, in particular, have seen the ... Leer más

    Antes $2,855 CLP Ahora $2,553 CLP

  • Smartphone Start-ups

    Navigating the iPhone Revolution

    de Claudio Giachetti ...
    Series series Business and Management (R0)
    This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship ... Leer más

    $59,745 CLP

  • No One Can Escape the 4 Laws

    de Eloy Colombo ...
    Mr. Colombo is the authentic scholar who keeps bringing us what only the elite knows.Now, in this astonishing work, Mr. Colombo reveals to you how the elite, the 0.1% of people on Earth, uses the 4 Laws of Economics to keep in hands the entire wealth of the world.Those 4 laws rule over your entire life inescapably, and Mr. Colombo uncovers ... ... Leer más

    $9,391 CLP

  • Beyond The Script Mastering the Art of Empathetic Customer Service

    de Enahoro Imanatue ...
    This e-book is a comprehensive guide to mastering the art of empathetic customer service. It takes readers beyond the conventional approach to customer service and provides insights and strategies for creating an exceptional customer experience. It covers understanding customer needs, building trust and rapport, and using empathy to build meaningful connections. The book provides actionable advice ... Leer más

    Antes $2,473 CLP Ahora $2,211 CLP

  • Based On Real Life Events Vol 3

    Vol 3, #3

    de Ryan C Sanders ...
    Series Libro 3 - Vol 3
    Based on Real Life Events: A Collection of 17 Transformative StoriesThis powerful collection of 17 stories is more than just storytelling—it is a toolkit for the mind. Based on Real Life Events is dedicated to sharpening the brain's ability to question its very thoughts, unravel limiting beliefs, and cultivate deeper self-awareness. Each narrative invites you to step beyond surface-level ... Leer más

    $25,605 CLP o gratis con Kobo Plus

  • Japanese Consumer Behaviour

    From Worker Bees to Wary Shoppers

    de John McCreery ...
    Series series ConsumAsian Series
    What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of ... Leer más

    $101,589 CLP

  • The AXIOMS of Copywriting

    The 5 Universal Elements That Form the Foundation of Advertising Copy That Works

    de Robert W. Bly ...
    Series series The AXIOMS
    Laws are broken. Rules get bent.AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success.The AXIOMS of Copywriting are –Offer > BrandLong Copy WorksMore Research = Better CopyMore ... Leer más

    Antes $9,090 CLP Ahora $8,128 CLP o gratis con Kobo Plus

  • Brand Mascots

    And Other Marketing Animals

    Edición de Stephen Brown, Sharon Ponsonby-McCabe ...
    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on.Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. ... Leer más

    $75,173 CLP

  • How Smart Business People make more Money Online by applying these top Copywriting Secrets in their Businesses

    de KEN WILSON ...
    DESCRIPTIONIf you are a total beginner and have no clue about copywriting, this is probably the best book that you can ever have.In this book, you are going to learn all the basic and MUST learn skills that a great copywriter must-have.This book is for the following group of people:(a) Business owners who are looking at boosting their sales through copywriting, (email, facebook ads, etc)(b) ... Leer más

    Antes $11,449 CLP Ahora $10,236 CLP o gratis con Kobo Plus