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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • Paradoxien des Verbraucherverhaltens

    Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung

    Edición de Birgit Blättel-Mink, Peter Kenning ...
    Series series Business and Economics (German Language)
    Dieses Buch informiert sie eingehend über die VerbraucherforschungDas Konsumentenverhalten ist für Unternehmen eine wichtige Kennzahl, um Marketingstrategien erfolgreich gestalten zu können. Nur wer seine Zielgruppe kennt, kann auf deren Bedürfnisse und Wünsche eingehen. Die wissenschaftliche Konferenz des Netzwerks Verbraucherforschung aus dem Jahr 2017 hatte zum Ziel, Paradoxien, Widersprüche ... Leer más

    $40,602 CLP

  • Save on Shopping. The Coupon Book and Much Much More

    de Mark Cholowski ...
    This economy is bad. Very bad. Everyone needs to save as much money as possible on every shopping trip. Everyone needs to get the most out of every dollar spent. $ave On $hopping will help every shopper realize that goal.This book will help every shopper understand the basics necessary to save real money on every trip to the grocery store. And it will be helpful whether you are a novice just ... Leer más

    Antes $945 CLP Ahora $845 CLP

  • A Ciência dos Gatilhos Mentais

    Desvendando a Mente

    de Marcos Leoni ...
    Os "gatilhos mentais" são mencionados como ferramentas cruciais para entender esses processos. Eles são como chaves que nos permitem acessar e influenciar esses atalhos e conexões de maneira consciente. Ao compreender como os gatilhos mentais funcionam, podemos utilizá-los estrategicamente para melhorar diferentes aspectos de nossas vidas, tanto pessoais quanto profissionais.O livro promete ... Leer más

    Antes $22,725 CLP Ahora $20,320 CLP o gratis con Kobo Plus

  • Connections

    An Introduction to the Economics of Networks

    de Sanjeev Goyal ...
    Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give much credit to the role of networks until the early 1990s, but since then the study of the theory of networks has blossomed. At the heart of this research is the idea that the pattern of connections between individual ... Leer más

    Antes $55,630 CLP Ahora $49,743 CLP

  • New Directions in Art, Fashion, and Wine

    Sustainability, Digitalization, and Artification

    de Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...
    Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... Leer más

    $80,743 CLP

  • Socially Responsible Consumption and Marketing in Practice

    Collection of Case Studies

    Edición de Jishnu Bhattacharyya, M. S. Balaji, Yangyang Jiang, Jaylan Azer, Chandana R. Hewege ...
    The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more ... Leer más

    $141,232 CLP

  • Small data

    De små spor der afslører store trends

    de Martin Lindstrom ...
    Brandingeksperten Martin Lindstrom, den moderne marketings Sherlock Holmes, har et blik for de detaljer, vi andre ikke bemærker. Han zoomer ind i stedet for ud og viser, hvordan man kan arbejde kvalitativt med data frem for kvantitativt. 300 dage om året tilbringer han som gæst i fremmede menneskers hjem verden over, hvor han roder i affaldsspanden, studerer mobilregningen, åbner køleskabet og ... Leer más

    $10,454 CLP

  • Money Mastery: The Ultimate Guide to Financial Discipline

    de Tiwayi Mushambi ...
    Meet Your Savings Goals and Achieve Financial Freedom!Money Mastery is a combination of personal finance education and a savings tracker, ensuring that you have an understanding of how to use your money while monitoring real-life progress. Keep track of your financial goals while you learn about:Overcoming Impulse BuyingHow to Automate Your SavingsAvoiding Lifestyle InflationUnderstanding ... Leer más

    Antes $3,809 CLP Ahora $3,407 CLP

  • Ethnic Hospitality Marketing

    Authenticity and Quality Constructions in the Greek Food Industry

    de Elena Chatzopoulou ...
    Series series Routledge Studies in Marketing
    Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within ... Leer más

    Antes $65,891 CLP Ahora $58,918 CLP

  • Is the Customer Always Right?

    de Steven Vern Munson ...
    This book is designed to help you navigate through a customer service phone call, increasing your chances of a satisfactory resolution and saving time in doing so. This book covers various types of companies and customer service as a whole. ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP

  • Crafting Customer Experience Strategy

    Lessons from Asia

    Edición de Sapna Popli, Bikramjit Rishi ...
    When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive.Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this ... Leer más

    Antes $97,822 CLP Ahora $87,469 CLP

  • Retailisation

    The Here, There and Everywhere of Retail

    de Francesca de Châtel, Robin Hunt ...
    Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.Coverage ... Leer más

    $27,421 CLP

  • The 100-Page Subscription Pricing Book

    A Short Guide to Mastering SaaS and XaaS Pricing

    de Felix Mörée ...
    Make pricing problems a thing of the past.You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you’re in the dark.Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven’t ... Leer más

    Antes $9,079 CLP Ahora $8,118 CLP

  • Morality and the Market (Routledge Revivals)

    Consumer Pressure for Corporate Accountability

    de N. Craig Smith ...
    Series series Routledge Revivals
    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices ... Leer más

    $67,046 CLP

  • International Comparison of Pension Systems

    An Investigation from Consumers’ Viewpoint

    Edición de Hongmu Lee, Gianni Nicolini, Man Cho ...
    Series series Economics and Finance (R0)
    This book is about retirement income security. This income security is provided by national public pensions, corporate pensions, and individual and reverse mortgages. However, these systems vary greatly from country to country and, in many countries, do not provide sufficient coverage. Ensuring income security in old age is an important issue that must be resolved in the rapidly aging environment ... Leer más

    $237,939 CLP

  • On Becoming a Consumer

    de James McNeal ...
    The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is ... Leer más

    $101,589 CLP

  • Understanding E-Commerce Marketing: Strategy, Form, Function, Psychology and Future

    de Paul Finlayson, Jonah Cuna ...
    This textbook is an up-to-date examination of the rise of e-commerce. It focuses on B2C and examines best practices and strategies for developing mobile and e-commerce sites. The text also examines the psychology and underpinnings of e-commerce success and looks at this business channel's most likely future directions. ... Leer más

    $42,670 CLP o gratis con Kobo Plus

  • Evidence-based Policy Making in Labor Economics

    The IZA World of Labor Guide 2015

    de Klaus F. Zimmermann, Alexander S. Kritikos ...
    IZA World of Labor distils and condenses the best thinking and research on labor economic issues to enable decision-makers make better informed policy decisions. Written by well-known labor economists worldwide, the findings on each topic are presented in a compact and readable format, as distillations of comprehensive evidence-based research. The IZA World of Labor Policy Handbook brings together ... Leer más

    $29,536 CLP