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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • Time Predictions

    Understanding and Avoiding Unrealism in Project Planning and Everyday Life

    de Torleif Halkjelsvik, Magne Jørgensen ...
    Series Libro 5 - Simula SpringerBriefs on Computing
    This book is published open access under a CC BY 4.0 license.Predicting the time needed to complete a project, task or daily activity can be difficult and people frequently underestimate how long an activity will take. This book sheds light on why and when this happens, what we should do to avoid it and how to give more realistic time predictions. It describes methods for predicting time usage in ... Leer más

    Gratis

  • FinTech Strategy

    Linking Entrepreneurship, Finance, and Technology

    de Pável Reyes-Mercado ...
    Series series Business and Management (R0)
    This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments ... Leer más

    $173,827 CLP

  • The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edición de Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters ...
    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, ... Leer más

    $72,126 CLP

  • Due anni con Voi !

    de Alessandro Gaetani ...
    Nel 2010 ho fondato il mio blog Economiafamiliare.it e per farlo conoscere ho cominciato a inviare una newsletter mensile a parenti, amici e conoscenti.A due anni di distanza, in questo mini ebook ho voluto raccoglierle tutte.Buona Lettura.Alessandro Gaetani ... Leer más

    Antes $945 CLP Ahora $845 CLP o gratis con Kobo Plus

  • Panic Buying

    Perspectives and Prevention

    Edición de S.M. Yasir Arafat, Sujita Kumar Kar, Russell Kabir ...
    Series series Behavioral Science and Psychology (R0)
    This brief provides a thorough overview of the history and underlying motivations for consumer panic buying, evaluating psychological perspectives on this behavior on both an individual and societal level. The first volume of its kind to focus specifically on the topic of panic buying, the book situates its analysis within the context of the modern COVID-19 pandemic as well as in a broader ... Leer más

    $70,610 CLP

  • Green Consumption in China

    Policy and Practice

    de Jin Min ...
    Based on theories discussion, policy analysis, and case studies, this title examines green consumption in China from both the macro level of policy evolution and the micro level of community participation and implementation.Drawing on the theories of sustainable development, ecological philosophy, environmental economics, consumer psychology and behavior, and community participation, this book ... Leer más

    Antes $65,891 CLP Ahora $58,918 CLP

  • Consumers and food: Understanding and shaping consumer behaviour

    de Dr Stergios Gkitsas, Dr Réka Rozsnyói, Dr Getachew Abate Kassa, Professor Joe Bogue, Dr Lana Repar, Prof Matthew Gorton, Dr Barbara Tocco, Dr Péter Csillag, Dr Jelena Filipovi, Dr John White, Dr Steffen Jahn, Emerita Prof Anne Wilcock, Dr Kathryn A. Boys, Dr Brita Ball, Dr Tatiana Anisimova, Dr Felix T. Mavondo, Prof Caroline Saunders, Dr Tim Driver, Dr Meike Guenther, Prof Yasemin Boztug, Prof Gordon R. Foxall, Dr Oscar Robayo-Pinzon, Dr Sandra Rojas-Berrio, Emeritus Prof John Kuada, Prof Irene (Eirini) Kamenidou, Dr George Menexes ...
    In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.Consumers and food: Understanding and shaping consumer behaviour ... Leer más

    Antes $199,412 CLP Ahora $178,307 CLP

  • An Introduction to Cognitive Economics

    The Science of Mistakes

    de Andrew Caplin ...
    This book introduces readers to “cognitive economics,” a rapidly emerging interdisciplinary science built on economic, psychological, and data scientific foundations. Throughout the book, economist Andrew Caplin provides new approaches to help scholars collaborate and solve problems that can shape economic outcomes and bridge the gap between theoretical knowledge and the real world.Divided into ... Leer más

    Gratis

  • A Arte Do Charuto - Vol. 2

    de Dema Ferian ...
    Neste segundo volume de A Arte do Charuto, o autor Dema Ferian aprofunda sua imersão no universo dos charutos, explorando com detalhes todo o processo que transforma uma simples folha de tabaco em um dos maiores símbolos de tradição e refinamento. Desde as técnicas de plantio, passando pela clorofila presente nas folhas, até a complexa maturação e os cuidados durante a produção, esta obra oferece ... Leer más

    $11,305 CLP o gratis con Kobo Plus

  • É possível?

    de Marina Campos ...
    "É possível?" primeiro livro de Marina Campos - Doutora em análises clínicas expõe 12 anos de estudos em obra que revela como a inteligência emocional é imprescindível para mudar o mindset. O mundo moderno trouxe o acúmulo de responsabilidades, a competitividade, o excesso de pressões e cobranças comuns no mercado de trabalho, nos novos comportamentos desenvolvidos, ou seja, na vida em si. ... Leer más

    $5,355 CLP

  • The Influence of Western Consumerism on Eastern Culture

    A Consumer Behaviour Perspective

    de Richard Lee, Quynh Anh Duong, Huda Khan, Muhammad Rashid Saeed, Zhixing Xu ...
    Series series Routledge Studies in Marketing
    This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a ... Leer más

    $62,982 CLP

  • Good Growth

    How Brands Win with Social Impact

    de Omar Rodriguez Vila, Sundar Bharadwaj ...
    Business has a sustainability problem—and sustainability has a business problem, as many companies are fearful of engaging with social and environmental issues, owing to the costs and risks.Addressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of a company’s growth agenda. Many sustainability books offer 30,000-foot ... Leer más

    Antes $48,847 CLP Ahora $43,678 CLP

  • Caffe latte-reglen

    Sådan bruger du din hjerne og dine følelser til at blive aktiemillionær

    de Lene Nording-Grooss, Jon Sigurd Wegener ...
    Investering er blevet en beskæftigelse for almindelige mennesker. 1000 kr. i banken eller i madrassen mister lynhurtigt sin værdi. Men 1000 kr. fordelt på et par investeringer kan næsten ikke undgå at vokse. Springer man fx halvdelen af sine caffe latter over, har man allerede en god portion penge til at investere.Denne bog fortæller – med en stærk baggrund i både økonomi og hjerneforskning – ... Leer más

    $15,891 CLP

  • Transformative Experience Journey Management

    Go beyond journey mapping with actionable strategies, frameworks, and resources

    de Diane Magers, Stacy Sherman ...
    Gain insights to design, manage, and optimize experience journeys that enhance customer interactions, drive growth, and create lasting value. Key FeaturesBuild customer experiences that align with business goals focused on real resultsUnderstand how top brands transformed their customer journeys for lasting successGet guidance from Diane Magers and Stacy Sherman, trusted global leaders in journey ... Leer más

    Antes $26,975 CLP Ahora $24,120 CLP

    PEDIDO ANTICIPADO

  • Sense of Place and Place Attachment in Tourism

    de Ning Chris Chen, C. Michael Hall, Girish Prayag ...
    Series series Contemporary Geographies of Leisure, Tourism and Mobility
    Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism.This book, written by notable authors in the ... Leer más

    Antes $68,163 CLP Ahora $60,949 CLP

  • Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

    de Ashok Charan ...
    The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, ... Leer más

    Antes $63,402 CLP Ahora $56,693 CLP

  • The Consumer, Credit and Neoliberalism

    Governing the Modern Economy

    de Christopher Payne ...
    Series series Routledge Frontiers of Political Economy
    This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key British think tanks such as the Institute of Economic Affairs and the Centre for Policy Studies, and ... Leer más

    $79,237 CLP

  • Transformative Consumer Research for Personal and Collective Well-Being

    Edición de David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne ...
    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via ... Leer más

    Antes $78,390 CLP Ahora $70,093 CLP