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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • The Mindful Tourist

    The Power of Presence in Tourism

    de Uglješa Stankov, Ulrike Gretzel, Viachaslau Filimonau ...
    Series series The Tourist Experience
    The Mindful Tourist presents the first comprehensive theoretical perspective on mindfulness in contemporary tourist experiences. This innovative new study is based on the detailed exploration of mindful consumer behaviour and draws on insights from new cases of mindful tourism experiences, examining the potential for broader uptake across the industry.Examining the foundations of meditative ... Leer más

    Antes $58,690 CLP Ahora $52,478 CLP

  • Gestão De Barbearia:

    de Paulo Pazzone ...
    Este material não é apenas um guia; é um mapa. Ele foi cuidadosamente elaborado para fornecer as ferramentas e o conhecimento necessários para você elevar sua barbearia a um novo patamar. Abordaremos desde a otimização do ambiente físico até estratégias de marketing digital, gestão financeira e liderança de equipe. Prepare-se para transformar sua visão em realidade e colher os frutos de uma gestão ... Leer más

    $7,735 CLP o gratis con Kobo Plus

  • Análise Sensorial Aplicada a Sabores e Texturas de Produtos de Panificação e Confeitaria

    de Márcia Arocha Gularte, Lucíla Vicari, Roberta Bascke Santos ...
    A análise sensorial é uma ciência com testes e métodos de considerável importância para a indústria de alimentos, pois permite correlacionar padrões de tecnologia de processamento, controle de qualidade e desenvolvimento de novos produtos, com as impressões que o produto causa no consumidor. Produtos de panificação e confeitaria possuem atributos característicos que são esperados pelo consumidor, ... Leer más

    $8,925 CLP o gratis con Kobo Plus

  • Customer-Driven Disruption

    Five Strategies to Stay Ahead of the Curve

    de Suman Sarkar ...
    Businesses worry about new technologies, but customers are the ultimate disruptors—Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs.Disruption—the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts—drives business failure and success. Most people think technology ... Leer más

    Antes $20,412 CLP Ahora $18,251 CLP

  • I GIVE YOU CREDIT

    A DO IT YOURSELF GUIDE TO CREDIT REPAIR

    de Carlos Ariel Then ...
    In this book, "I Give You Credit". I go through the steps of repairing your own credit while providing you with the knowledge, letter templates and tips that will help you get all the credit you deserve! You see, in this game called life. Cash is King, but Credit is Queen.. When you realize that the Queen can make a lot more moves on the playing field than the King. You start utilizing it in a ... Leer más

    Antes $21,578 CLP Ahora $19,295 CLP o gratis con Kobo Plus

  • Future-Ready Retail

    How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

    de Ibrahim Ibrahim ...
    Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls.Conventional high streets, shopping arcades and retail malls throughout the world no ... Leer más

    Antes $39,872 CLP Ahora $35,652 CLP

  • Decoding Luxe

    de Mahul Brahma ...
    Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a ... Leer más

    Antes $1,679 CLP Ahora $1,455 CLP

  • Phone Genius

    The Art of Non-visual Communication

    de Michelle Mills-Porter ...
    Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

    $12,481 CLP

  • Mejora de Ventas

    Estrategias de Precios de un Producto

    de LiBook ...
    ¿Quieres que tus ventas crezcan constantemente?¿Está buscando saber el precio correcto para su producto o servicio?o tal vez¿Quieres conocer estrategias para grandes ventas?En "Mejora de ventas" encontrará las instrucciones necesarias para que su negocio tenga un aumento exponencial en sus ventas, siguiendo las estrategias de control de precios de una manera sencilla.En este libro aprenderás ... Leer más

    Antes $2,855 CLP Ahora $2,553 CLP o gratis con Kobo Plus

  • The Art of Useless

    Fashion, Media, and Consumer Culture in Contemporary China

    de Calvin Hui ...
    Series series Global Chinese Culture
    Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has consumerism become the dominant ideology of an avowedly socialist country? The Art of Useless offers an ... Leer más

    Antes $35,781 CLP Ahora $31,996 CLP

  • Consumer Behavior

    New Essays on the Study of Consumption

    de Morris B. Holbrook ...
    Series series Routledge Interpretive Marketing Research
    Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of ... Leer más

    Antes $85,208 CLP Ahora $76,190 CLP

  • Profit with AI

    How Smart Entrepreneurs Are Using AI to Multiply Their Income

    de Maxwell Whitmore ...
    In an era where artificial intelligence (AI) is reshaping industries and redefining entrepreneurial success, "Profit with AI: How Smart Entrepreneurs Are Using AI to Multiply Their Income" emerges as a crucial guide for business leaders looking to harness this transformative technology. As the world witnesses an unprecedented shift toward automation and data-driven decision-making, understanding ... Leer más

    Antes $2,261 CLP Ahora $2,022 CLP o gratis con Kobo Plus

  • Marketing Graffiti

    The Writing on the Wall

    de Mike Saren ...
    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • Tourist Experience

    Contemporary Perspectives

    Edición de Richard Sharpley, Philip Stone ...
    Series series Advances in Tourism
    To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, ... Leer más

    Antes $88,616 CLP Ahora $79,237 CLP

  • Rituals, Consumption, and Marketing

    A Research Companion

    Edición de Cele Otnes, Tina M. Lowrey ...
    Series series Routledge Research Companions in Business and Economics
    Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • Going Public

    How Silicon Valley Rebels Loosened Wall Street's Grip on the IPO and Sparked a Revolution

    de Dakin Campbell ...
    A behind-the-scenes tour of the high-stakes world of IPOs and how a visionary band of startup executives, venture capitalists, and maverick bankers has launched a crusade to upend the traditional IPO as we know it.GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or ... Leer más

    Antes $26,610 CLP Ahora $23,794 CLP

  • Trust and Marketing Communication in the Food Industry

    Traditional, Modern, and AI-driven Approaches

    de Hanna Górska-Warsewicz, Irena Ozimek, Olena Kulykovets, Julita Szlachciuk ...
    Series series Routledge Studies in Trust Research
    This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to understanding and ... Leer más

    $62,982 CLP

  • Essentials of Consumer Behavior

    An Applied Approach

    de Debra L. Stephens ...
    This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. ... Leer más

    $78,221 CLP