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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • La nueva era del kitsch

    Ensayo sobre la civilización del exceso

    Traducido por Cristina Zelich ...
    de Gilles Lipovetsky, Jean Serroy ...
    Un análisis lúcido sobre el kitsch en su contexto actual.El kitsch ha cambiado. Lo que antes se consideraba un estilo de mal gusto, relegado al ámbito decorativo y asociado a la estética burguesa, se ha transformado en un «neokitsch» global que impregna la arquitectura, el ocio, la moda, el mundo del espectáculo e incluso la comunicación digital. Su influencia ha crecido tanto que ha dado lugar a ... Leer más

    $16,500 CLP

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $10,265 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,294 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,388 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $9,195 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $15,606 CLP o gratis con Kobo Plus

  • Smart Wealth Building: A Beginner’s Guide to Growing Your Money and Investing Wisely in 2025

    de Marouan Mhimdi ...
    Wealth Building for Beginners: Your Step-by-Step Guide to Growing Money & Investing Wisely in 2025 is a comprehensive, accessible guide designed for anyone starting their journey toward financial independence. The book breaks down essential concepts of budgeting, saving, and investing into clear, actionable steps. Readers learn how to build smart financial habits, open investment accounts, choose ... Leer más

    $7,205 CLP o gratis con Kobo Plus

  • Guíaburros: Tus derechos como ciudadano y consumidor

    de Marta Simó Rodríguez ...
    Series Libro 13 - GuíaBurros
    GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita.El individuo en su condición de personaEl individuo en su condición de familiarLas relaciones paterno-filialesLas relaciones entre parientesLas relaciones ... Leer más

    $2,900 CLP o gratis con Kobo Plus

  • İş Etiği

    de Tuğba ATACAN, Kurtuluş Yılmaz GENÇ ...
    Etik, gündelik ya da iş yaşamındaki davranışların ortak çıkarlar doğrultusunda ya da toplumsal yararlar çerçevesinde ortaya çıkabilmesi için standartlar ortaya koyar. Böylece, davranışların beklentilere uygunluğunu ya da tatmin ediciliğini sağlamak kolaylaşır.İş yaşamında sergilenen etik davranışlar bütünü ya da "iş etiği”, verimliliğin ve işletme varlığının sürekliliğinin sağlanmasında, amaçlar ... Leer más

    $3,205 CLP o gratis con Kobo Plus

  • Adfluence

    Influencing Audiences with Powerful Advertising Strategies

    de Nathan D Venture ...
    Master the Art of Captivating Your AudienceImagine wielding the power to captivate your audience, turn heads, and compel action-all with the persuasive force of your advertising strategies. Dive deep into the secrets of influence with "Adfluence: Influencing Audiences with Powerful Advertising Strategies". This revolutionary book is your roadmap to mastering the nuances of successful advertising ... Leer más

    $5,348 CLP

  • Shop 'Til You Drop

    The Dilemma of Shopping Addiction

    de Ava X. Brighton ...
    Shopping is everywhere. It fills our screens, shapes our identities, and promises relief from stress, boredom, and dissatisfaction. But when buying becomes a reflex rather than a choice, something deeper is happening. Shop ’Til You Drop: The Dilemma of Shopping Addiction takes readers beneath the surface of everyday spending to uncover why shopping can quietly turn into a powerful and destructive ... Leer más

    $4,277 CLP o gratis con Kobo Plus

  • The New Industrial Revolution

    de Peter Marsh ...

    $27,009 CLP

  • The Dominion of Shoppers

    Canadian Consumption from Hudson's Bay to eBay

    de Steve Penfold ...
    Series series Themes in Canadian History
    The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the “four Ps” of consumer history – place, product, payment, and power – historian Steve Penfold traces the complex mix of business, economic, social, and cultural dynamics that shaped shopping and exchange from the bygone fur trade to contemporary online buying.Stretching from the 17th to ... Leer más

    $33,144 CLP

  • CRM

    Müşteri ilişkileri yönetimi

    de Antoine Delers ...
    Traducido por Baris Şahin ...
    Bu pratik ve özlü kitapla müşteri ilişkileri yönetiminin (CRM) temellerini sadece 50 dakikada anlayın. Şirketler, veri madenciliği ve segmentasyon yoluyla müşteri tabanlarını daha iyi anlamak için bir CRM stratejisi benimseyebilir ve bu da yeni müşteriler çekmelerine ve müşteri sadakatini artırmalarına yardımcı olabilir. Rekabetin giderek arttığı bir iş dünyasında, iletişim ve reklama yönelik ... Leer más

    $12,079 CLP o gratis con Kobo Plus

  • Unhooked

    Avoid Being Manipulated, Protect Your Interest, Influence Effectively, Win People To Your Side - The Art of Persuasion

    de Michelle Moore ...
    Want to be able to “read minds” and predict their behavior? Get what you want, when you want it, without manipulation?How can you get people to see things your way? What words can you use to convince and lead them to follow you?Get others to do what you want using the power of persuasion.The most successful people in history have one trait in common. They were all persuasive. This trait often ... Leer más

    $2,700 CLP o gratis con Kobo Plus

  • DIY Credit Repair Secrets

    de Matuja Wilson ...
    DIY Credit Repair Secrets: Simple Steps to Improve Your CreditTake control of your credit—no expensive experts required.DIY Credit Repair Secrets is your go-to guide for understanding, improving, and protecting your credit score — all from the comfort of your own home. Whether you're recovering from past mistakes, preparing for a major purchase, or simply tired of being denied credit, this book ... Leer más

    $3,594 CLP o gratis con Kobo Plus

  • Sustainability-Oriented Mindset : Revolutionary Role of Sustainability Marketing as the Driver of Transformations for Sustainability

    de Beba Rakic, Mira Rakic ...
    Sustainability is imperative. The survival of actors depends on the sustainability orientation. The sustainability-oriented mindset is a condition for the survival of people, the planet and profit. The purpose of this book is the positioning of the sustainability-oriented mindset in the minds of marketers, governments, academics and consumers. Sustainability marketing is the driver of ... Leer más

    $8,998 CLP

  • The Experience Logic as a New Perspective for Marketing Management

    From Theory to Practical Applications in Different Sectors

    Edición de Tonino Pencarelli, Fabio Forlani ...
    Series series Business and Management (R0)
    This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how ... Leer más

    $123,609 CLP

  • Economic Development and Consumption Patterns in Asian Countries

    de Shashika D. Rathnayaka, Saroja Selvanathan, Eliyathamby A. Selvanathan ...
    Series series Business and Management (R0)
    This book analyzes consumption patterns in Asian countries that are at different stages of economic development and highlights the similarities and disparities of consumption patterns across countries using a system-wide framework. In a departure from previous studies in the literature which mainly present only single-country analysis, this book aims to provide a comprehensive analysis of cross ... Leer más

    $168,562 CLP

  • The Psychology of Price

    How to use price to increase demand, profit and customer satisfaction

    de Leigh Caldwell ...
    One of the most important questions for any business is: how much should I charge?Economics has an easy answer - just look at where demand and supply meet.Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customers personal and financial circumstances affect their willingness to pay?Using The Psychology of Price, you can discover why ... Leer más

    $16,689 CLP

  • Social Media Monetization

    Platforms, Strategic Models and Critical Success Factors

    de Francisco J. Martínez-López, Yangchun Li, Susan M. Young ...
    Series series Business and Management (R0)
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases ... Leer más

    $56,180 CLP

  • Work and Labor in the Digital Age

    Edición de Steven P. Vallas, Anne Kovalainen ...
    Series Libro 33 - Research in the Sociology of Work
    This volume presents the most recent studies of work and labor in the digital age as it unfolds in both Europe and the United States.One of the critical questions facing modernity concerns the reconfiguration of paid employment, which has been subject to wholesale changes that have widespread consequences for workers, their families, and the institutional structure that characterizes capitalist ... Leer más

    $112,485 CLP

  • Giv din teenager gode pengevaner

    de Anne Juel Jørgensen ...
    I ”Giv din teenager gode pengevaner” fortæller Anne Juel Jørgensen om alle de muligheder og udfordringer der er, når man som ung skal finde ud af det med økonomi og forbrug. Hun fortæller om lommepengemodeller, fritidsjob og forberedelserne til at flytte hjemmefra. Men også om, hvordan man som ung kan håndtere den nye virtuelle finansielle verden, hvor forbrug er gamificeret, og populære ... Leer más

    $22,542 CLP