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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edición de Angeline Close Scheinbaum ...
    Series series Marketing and Consumer Psychology Series
    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ... Leer más

    Antes $62,482 CLP Ahora $55,869 CLP

  • Contemporary Consumption, Consumers and Marketing

    Cases from Generations Y and Z

    de Brendan Canavan ...
    Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer ... Leer más

    Antes $72,709 CLP Ahora $65,013 CLP

  • Human Relations Protocol

    de Susan Louise Peterson ...
    Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and corporations, ... Leer más

    Antes $11,351 CLP Ahora $10,150 CLP

  • Consumicidio

    Ensayo sobre el consumo (in)sostenible

    de Josep María Galí ...
    Consumicidio (ensayo sobre el consumo (in)sostenible) es un ensayo temprano de crítica social, que comenzó a fraguarse en 2006 en plena expansión de la burbuja crediticia y de consumo en nuestro país. El trabajo de revisión del pensamiento crítico de la sociedad de consumo se prolongó durante más de 2 años. La maduración de este proceso llevó al autor a estructurar el análisis de la sociedad de ... Leer más

    $8,065 CLP o gratis con Kobo Plus

  • Re/Brands Case Study Collection Vol. 1

    de Peter Roper ...
    Rebrands, brand launches and brand relaunches. In Volume One of this series you’ll peak inside the strategic and creative process of some brand new brands and some old brands made new… plus find out how well they performed. Brands featured in this volume: Abbott’s Village Bakery, Virgin Australia, Twenty20 Big Bash League, Arvo, La Trobe University. ... Leer más

    $1,820 CLP

  • Build Your Audience

    The simple blueprint to building a raving audience in your niche.

    de Ramon Tarruella ...
    The simple blueprint to building a raving audience in your niche.The single most important asset that any business has when it comes to promoting itself online and making profit is its audience.If a business doesn't have an audience, then that means no one will know about it when that company releases an amazing product.It also means no one to read your posts and no one to click on your ads.In ... Leer más

    Antes $4,534 CLP Ahora $4,054 CLP o gratis con Kobo Plus

  • Tamansiswa Accounting Journal International

    Volume 5, No 1, April 2022

    de Tamansiswa Accounting Journal International ...
    In this issue, we receive articles from Italy, Tunisia, Indonesia, and France. We thank you for the trust given to us to continue to upgrade ourselves and improve the quality of our publications. We hope that international cooperation can continue to develop as knowledge and research are share for mutual progress. In this edition, we discuss the digital economy and economic challenges in the Asian ... Leer más

    Antes $2,855 CLP Ahora $2,553 CLP o gratis con Kobo Plus

  • Digital Currency and Consumption

    The Meaning of Money in an Era of Digital Currency

    de Jashim Khan, Russell Belk ...
    Series series Routledge Studies in Marketing
    The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasibility of digital currencies nationally in a variety of forms, such as cryptocurrency, virtual currency and central bank digital currency. These digital currencies are just some of those discussed ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • Get On Top

    Secrets to Help You Increase Your Sales and Become a Top Performer

    de Roosevelt Myers ...
    If you are a sales professional whose been looking for a book that can give you the edge you need to increase your sales and become a top performer then it’s time to stop looking. “Get on Top” is the powerful book from author and entrepreneur Roosevelt J. Myers and it is loaded with the personal and professional tips you need to take your sales career to the next level. In it he offers one sales ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP

  • Audience

    Marketing in the Age of Subscribers, Fans and Followers

    de Jeffrey K. Rohrs ...
    AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Leer más

    Antes $20,453 CLP Ahora $18,288 CLP

  • More Sales, Less Marketing

    de Frances Pratt ...
    Are you a female business owner excelling in your field, yet feeling the sting of clients not fully grasping the real value you provide? Does the thought of 'selling' leave you cold, fearing it may come across as insincere or pushy?Frances Pratt's revolutionary book is your beacon through this fog of uncertainty, offering a powerful blend of effective communication strategies and professional ... Leer más

    $5,610 CLP

  • Scaling Methods

    de Peter Dunn-Rankin, Gerald A. Knezek, Susan R. Wallace, Shuqiang Zhang ...
    Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective ways to analyze data rather than the mathematical details of how each program works. The ... Leer más

    Antes $80,662 CLP Ahora $72,126 CLP

  • Win Your Marketing War with Strategy

    Strategic Marketing & Plan

    de Erkan Terzi ...
    Unlock the power of strategic thinking in today's competitive business world. In this fully updated third edition, globally respected marketing expert Erkan Terzi delivers a comprehensive roadmap for marketers, entrepreneurs, and business leaders seeking to build and sustain successful brands in an age of rapid digital transformation.Whether you're launching a new product, redefining your brand, ... Leer más

    Antes $10,215 CLP Ahora $9,133 CLP o gratis con Kobo Plus

  • The Future of Economic Design

    The Continuing Development of a Field as Envisioned by Its Researchers

    Edición de Jean-François Laslier, Hervé Moulin, M. Remzi Sanver, William S. Zwicker ...
    Series series Studies in Economic Design
    This collection of essays represents responses by over eighty scholars to an unusual request: give your high level assessment of the field of economic design, as broadly construed. Where do we come from? Where do we go from here? The book editors invited short, informal reflections expressing deeply felt but hard to demonstrate opinions, unsupported speculation, and controversial views of a kind ... Leer más

    $173,827 CLP

  • Der Sinn macht den Erfolg

    Mit christlichen Werten Unternehmen führen

    de Klaus Koziol ...
    Der Sinn als Werttreiber und christliche Werte als Garanten wirtschaftlichen Erfolgs? Das ist neu, mindestens aber doch überraschend. Angesichts einer zunehmenden Unübersichtlichkeit und Eigendynamik (auch) wirtschaftlichen Handelns, in der sinnvolles Leben mit menschlichem Maß unter die Räder zu kommen droht, erinnert Klaus Koziol daran, wer und was eigentlich Anker und Mittelpunkt allen ... Leer más

    $10,603 CLP o gratis con Kobo Plus

  • Om at spise dyr

    de Jonathan Safran Foer ...
    Traducido por Jan Hansen ...
    Som så mange andre svingede Jonathan Safran Foer som helt ung mellem at være skiftevis altædende og vegetar. Men da han selv skulle være far og dermed snart ville komme til at tage nogle vigtige beslutninger omkring mad på sit barns vegne blev hele spørgsmålet pludselig mere akut påtrængende. Foer besluttede derfor selv at forsøge at finde svarene. En søgen der blandt andet fik ham til at snige ... Leer más

    $15,891 CLP

  • The Art of Useless

    Fashion, Media, and Consumer Culture in Contemporary China

    de Calvin Hui ...
    Series series Global Chinese Culture
    Since embarking on economic reforms in 1978, the People’s Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese middle class come into being, and how has consumerism become the dominant ideology of an avowedly socialist country? The Art of Useless offers an ... Leer más

    Antes $28,624 CLP Ahora $25,596 CLP

  • Promotional Marketing

    de Roddy Mullin ...
    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how ... Leer más

    Antes $55,665 CLP Ahora $49,774 CLP