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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • 重新定义用户体验：数字思维

    de 胡晓 ...
    《重新定义用户体验;数字思维》是国际体验设计大会的演讲集锦，汇聚了当下具有影响力的数位国内外知名企业的设计师、商业领袖、专家的大量实践案例与前沿学术观点，分享并解决了新兴领域所面临的新问题，为企业人员提供丰富的设计手段、方法与策略，以便他们学习全新的思维方式和工作方式，掌握不断外延的新兴领域的技术、方法与策略。《重新定义用户体验;数字思维》适合用户体验、交互设计的从业者阅读，也适合管理者、创业者以及即将投身于这个领域的爱好者、相关专业的学生阅读。 ... Leer más

    Antes $18,500 CLP Ahora $16,158 CLP

  • Capitalism and the Senses

    Edición de Regina Lee Blaszczyk, David Suisman ...
    Series series Hagley Perspectives on Business and Culture
    Capitalism and the Senses is the first edited volume to explore how the forces of capitalism are entangled with everyday sensory experience. If the senses have a history, as Karl Marx wrote, then that history is inseparable from the development of capitalism, which has both taken advantage of the senses and influenced how sensory experience has changed over time.This pioneering collection shows ... Leer más

    $46,531 CLP

  • La confiance des consommateurs envers les marques des distributeurs : le cas des produits agro-alimentaires au cameroun

    Consumer confidence in distributor brands : the case of agro-food products in Cameroon

    de Rostant MAGHEN NEGOU ...
    « Il n’y a qu’un patron : le client. Et il peut licencier tout le personnel, depuis le directeur jusqu’à l’employé tout simplement en allant dépenser son argent ailleurs» (Samuel Moore Walton). Né le 29 mars 1918 et mort le 5 avril 1992, il est un homme d'affaires américain, un entrepreneur, le fondateur de la chaîne de centres commerciaux Walmart et a été pendant plusieurs années l'homme le plus ... Leer más

    $20,279 CLP o gratis con Kobo Plus

  • Customers, The Heart of Every Business

    de Clive Enever ...
    Without your customers you wouldn't be in business. So, it makes sense to give them the care and attention they deserve. Your customers are the reason you open your doors every day, the reason your staff have employment, and the reason you're able to enjoy your role as a business owner.There are many proven ways to successfully gain new customers and retain existing customers, but it all comes ... Leer más

    Antes $11,351 CLP Ahora $10,150 CLP

  • Beyond the Consumption Bubble

    Edición de Kay Glans, Karin Ekström ...
    Series series Routledge Interpretive Marketing Research
    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether ... Leer más

    $69,077 CLP

  • Thriving on a Tight Budget

    Smart Strategies for Family Life and Financial Freedom

    de Eleanor M. Ashcroft ...
    Are you ready to take control of your finances, provide for your family, and secure a brighter future—even on a limited income?This is not just another book about budgeting; Thriving on a Tight Budget is the ultimate guide to achieving financial freedom while balancing the beautiful chaos of family life.Whether you're a parent juggling school expenses, a saver determined to avoid debt traps, or a ... Leer más

    Antes $6,806 CLP Ahora $6,086 CLP o gratis con Kobo Plus

  • Broadening Cultural Horizons in Social Marketing

    Comparing Case Studies from Asia-Pacific

    Edición de Rachel Hay, Lynne Eagle, Abhishek Bhati ...
    Series series Philosophy and Religion (R0)
    This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to ... Leer más

    $152,097 CLP

  • Next Generation Retail

    How to Use New Technology to Innovate for the Future

    de Deborah Weinswig, Renee Hartmann ...
    Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical ... Leer más

    Antes $39,872 CLP Ahora $35,652 CLP

  • Consumer Culture in Transition

    Aesthetic Consumption in China's New Middle Class

    de Xi Liu, Guilin Liu, Gaoxiang Xu ...
    Series series Routledge Studies in Marketing
    This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.The book opens by discussing the rapid economic and cultural development of China, as well as the influence of social media in expressing consumer cultural capital. It then discusses how the country ... Leer más

    $62,982 CLP

  • Today is the Perfect Day to Improve Customer Experiences!

    Understanding how customer experiences go wrong, so yours can go right!

    de Lisa D Dance ...
    Increasingly Customer Experiences Enabled by Technology are Going Ridiculously WrongCustomer experience quality is at an all-time low and customer experience problems are at an all-time high. Customer experience issues are often exacerbated by ineffective technology costing customers untenable amounts of time, money, and stress as well as a long tail of cascading costs for employees and companies ... Leer más

    Antes $21,578 CLP Ahora $19,295 CLP

  • Digitalization in the Luxury Fashion Industry

    Strategic Branding for Millennial Consumers

    de Anna Cabigiosu ...
    Series series Palgrave Advances in Luxury
    The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies ... Leer más

    $130,367 CLP

  • Artificial Neural Networks and Structural Equation Modeling

    Marketing and Consumer Research Applications

    Edición de Alhamzah Alnoor, Khaw Khai Wah, Azizul Hassan ...
    Series series Mathematics and Statistics (R0)
    This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial ... Leer más

    $162,961 CLP

  • Solving Product

    Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

    de Étienne Garbugli ...
    Series series Lean B2B
    A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driv... ... Leer más

    Antes $32,372 CLP Ahora $28,947 CLP

  • 催眠式逆转销售法(简体版)

    为什麽80%顾客拒绝的问题，皆可「逆转」、重新设定为成交的资源?

    de 张世辉 ...
    Series Libro 1 - 商业销售
    ★全球顶尖销售高手「打破传统行销话术」的致富秘笈★继《催眠式销售》后，再度推出史无前例的「催眠式逆转销售法」踩着顾客的抗拒前进吧！ 成功可以複製，拒绝可以逆转！ 别栽在自己塑造的销售情境里，快让顾客对你说「I do」！ 如何让签不下来的顾客与交易起死回生？ 关键就在「心理逆转」 抗拒，是顶尖业务的成功阶梯，是平庸业务的梦魇。当顾客说「不」的时候，该怎麽使他们回心转意？ 你绝不能轻视心理逆转的力量，它有让人绝处逢生的魔力！华伦．巴菲特说：「我成功，是因为我够专注，我只做我最擅长的，这就是我成功的祕诀！」 销售人员会不经意的（而且是经常）对顾客的回?产生两极化的反应，不是对「被拒?」本身产生过多的情绪（大部分是负面情绪，诸如沮丧感、挫败、提不起劲、自我怀疑、逃避现实、不想再面对被拒时的恐惧），或者，就是觉得自己入错行了！而且滋生想要进一步「说服」顾客的举动，而这一点 ... Leer más

    Antes $10,215 CLP Ahora $9,133 CLP

  • Et si Amazon vendait des médicaments en France:

    Le géant américain de l’e-commerce en ligne part à la conquête du marché de la pharmacie

    de Romain Lecointre ...
    Et si Amazon vendait en France des médicaments sur son site internet ? Le géant américain de l'e-commerce semble préparait une offensive mondiale pour devenir un acteur majeur de la vente de médicaments au côté des pharmacies. Déjà, deux tests sont en cours au Japon et en Angleterre et de nouvelles conquêtes sont programmés.Mais comment cette initiative sera accueillie en France ? Les patients ... Leer más

    $3,033 CLP

  • Audi-Werbung 1909–1965

    Eine medienwissenschaftliche Analyse

    de Marta Potuzniková ...
    Das Buch untersucht die Geschichte eines der großen Automobilhersteller und der traditionsreichen Marke Audi erstmals im Spiegel ihrer Werbung. Die Autorin versteht Audi-Werbung als Kulturgut, das als zeitgeschichtliches Phänomen die Erforschung der Kulturgeschichte ermöglicht. Als Kulturfaktor vermittelt diese außerdem Lebensstile, Ideologien und Trends. Unter Berücksichtigung der konkreten ... Leer más

    Antes $95,104 CLP Ahora $85,039 CLP

  • The Dark Side of Marketing Communications

    Critical Marketing Perspectives

    de Tim Hill, Pierre McDonagh ...
    Series series Routledge Studies in Critical Marketing
    What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in ... Leer más

    Antes $63,619 CLP Ahora $56,886 CLP

  • Learn Real Digital World

    Master the digital marketing tools of tomorrow—today!

    de Erkan Terzi ...
    In the third edition of Digital Marketing, global marketing strategist Erkan Terzi delivers a powerful and practical guide that reveals how technology, data, and consumer behavior are reshaping the marketing world.From AI-powered personalization and quantum computing to SEO/SEM mastery, blockchain, and social media strategy, this book is your essential blueprint for building marketing strategies ... Leer más

    Antes $9,079 CLP Ahora $8,118 CLP o gratis con Kobo Plus