Skip to main content
Search Button
Kobo Rakuten

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...

eBooks de Comportamiento del consumidor

Si te gustan los eBooks de Comportamiento del consumidor, seguro que te encanta esta selección.
Mostrando 1 - 24 de 3012 resultados
Skip side bar filters
Mostrando 1 - 24 de 3012 resultados

  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $14,977 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    ***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy________________<... ... Leer más

    $11,901 CLP

  • The Undoing Project

    A Friendship that Changed the World

    de Michael Lewis ...
    THE NEW INTERNATIONAL BESTSELLER FROM THE AUTHOR OF THE BIG SHORT AND FLASH BOYS'A gripping account of how two psychologists reshaped the way we think ... What a story it is' Sunday Times'You'll love it ... full of surprises and no small degree of tragedy' Tim HarfordIn 1969 two men met on a university campus. Their names were Daniel Kahneman and Amos Tversky. They were different in every w... ... Leer más

    $11,200 CLP

  • La nueva era del kitsch

    Ensayo sobre la civilización del exceso

    Traducido por Cristina Zelich ...
    de Gilles Lipovetsky, Jean Serroy ...
    Un análisis lúcido sobre el kitsch en su contexto actual.El kitsch ha cambiado. Lo que antes se consideraba un estilo de mal gusto, relegado al ámbito decorativo y asociado a la estética burguesa, se ha transformado en un «neokitsch» global que impregna la arquitectura, el ocio, la moda, el mundo del espectáculo e incluso la comunicación digital. Su influencia ha crecido tanto que ha dado lugar a ... Leer más

    $16,900 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,892 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $9,756 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,631 CLP o gratis con Kobo Plus

  • Neuromarketing estratégico

    creando vínculos inquebrantables entre consumidores y marcas

    de Manu Messias ...
    En el dinámico y competitivo mundo del marketing, el secreto del éxito va más allá de las estrategias tradicionales. Ahí es donde entra en juego el poder del neuromarketing estratégico. En "Neuromarketing estratégico: crear vínculos irrompibles entre consumidores y marcas", se adentrará en las profundidades de la mente del consumidor y desvelará los secretos de cómo crear conexiones auténticas y ... Leer más

    $3,432 CLP o gratis con Kobo Plus

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

    $5,611 CLP o gratis con Kobo Plus

  • Eurasian Business Perspectives

    Proceedings of the 25th Eurasia Business and Economics Society Conference

    Edición de Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal ...
    Series series Springer Nature Proceedings excluding Computer Science
    This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel ... Leer más

    $164,227 CLP

  • Future Human Behavior

    Understanding What People Are Going To Do Next

    de Thimon De Jong ...
    The world continues to develop at an astonishing speed – socially and technologically. Human behavior is continually influenced by this ever-changing environment. Is it possible to predict what those new behaviors will be? And what are their implications for our future societies?Thimon de Jong’s Future Human Behavior is a unique and accessible examination of our thrilling, challenging and ... Leer más

    $56,051 CLP

  • Terapia financeira

    de Brad Klontz ...
    Assim que percebermos ter capacidade de lidar com qualquer coisa que esteja nos assombrando – e esse é, na maior parte das vezes, o passo mais difícil – compreendemos que os problemas não são imensuráveis e a ansiedade se dissipa. ... Leer más

    $3,213 CLP

  • The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

    de Mike Smith ...
    An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competitionOne of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry ... Leer más

    $22,242 CLP

  • Luxury marketing

    Vendere il lusso nell'epoca della sostenibilità

    de Matteo De Angelis ...
    Il settore del lusso affascina e fa sognare, è sinonimo di bello e qualità, di menti creative, aziende storiche e importanti profitti. Se prima però bastavano queste essenziali caratteristiche perfarinnamorare il consumatoredel proprio brand, oggi conquistare la sua fedeltà non è più così semplice. Il volume che avete tra le mani vi farà immergere in un mondo patinato quanto competitivo in cui il ... Leer más

    $14,412 CLP o gratis con Kobo Plus

  • Chinese Consumers

    Exploring the World's Largest Demographic

    de Ashok Sethi ...
    Series series Business and Management (R0)
    This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based ... Leer más

    $105,571 CLP

  • Protest Politics in the Marketplace

    Consumer Activism in the Corporate Age

    de Caroline Heldman ...
    Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by ... Leer más

    $23,902 CLP

  • Happiness and Well-Being in Customer Experience

    Transformative Research in the Time of AI

    de Giulia Miniero, Carmela Donato, Michela Addis, Francesco Ricotta ...
    Series series Routledge Studies in Marketing
    Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial intelligence (AI) and emerging technologies, transforming both their conception and their study.Building on advances in customer experience, transformative service ... Leer más

    $74,358 CLP

  • A History of American Consumption

    Threads of Meaning, Gender, and Resistance

    de Terrence Witkowski ...
    Series series Routledge Studies in the History of Marketing
    The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American ... Leer más

    $75,502 CLP

  • Spotify, Música para Todos

    A ascensão meteórica do melhor serviço de streaming do mundo

    de Charlotte Bouillot ...
    Traducido por Alva Silva ...
    Spotify, fundado em 2006 por Daniel Ek, é o serviço de streaming de música mais popular do mundo. Os utilizadores podem aceder a todo o seu catálogo de mais de 30 milhões de canções, quer gratuitamente (com publicidade programada), quer com base numa assinatura mensal paga. Acredita-se amplamente que este chamado modelo de negócio freemium é parte integrante do sucesso de Spotify. Em apenas 50 ... Leer más

    $12,727 CLP o gratis con Kobo Plus

  • Marketing Communication

    A Critical Introduction

    de Richard Varey ...
    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building.Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing ... Leer más

    $105,251 CLP

  • Assembling Consumption

    Researching actors, networks and markets

    Edición de Robin Canniford, Domen Bajde ...
    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory ... Leer más

    $89,232 CLP

  • Spielarten des politischen Konsums

    Vom Boykott zum Buykotting

    de Carolin V. Zorell ...
    Series series Social Science and Law (German Language)
    Dieses Buch bietet eine Analyse der Politik des Konsums und zeigt, wie der "gebildete Verbraucher" eine entscheidende Rolle bei der Förderung verantwortungsvoller Marktpraktiken und des Konsums spielt. Auf der Grundlage einer umfassenden interdisziplinären Perspektive untersucht es das Ausmaß, die Triebkräfte und die Verbindungen von Boykott, Kaufboykott, Kennzeichnungssystemen und sozialer ... Leer más

    $65,777 CLP

  • Club Management Issues in Australia and North America

    de Clayton W. Barrows, Nerilee Hing ...
    Discover the unique challenges confronting the club industryAs a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubson two very different continents. ... Leer más

    $105,251 CLP