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de Juan Ignacio Torres ...

¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

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de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...

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This Is Marketing

You Can't Be Seen Until You Learn to See

de Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

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The Millionaire Next Door

de Thomas J. Stanley, William D. Danko ...

Series Libro 2 - Millionaire Set
How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

$15,981 CLP o gratis con Kobo Plus

How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who
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The System of Objects

de Jean Baudrillard ...

Traducido por James Benedict ...

Series series Radical Thinkers
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Reimagining Capitalism in a World on Fire

Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

de Rebecca Henderson ...

*****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

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Eine empirische Analyse deutscher Unternehmen

de Barbara E. Weißenberger, Frank Tiefenbeck ...

Series Libro 10 - Controlling & Business Accounting
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The Frictionless Organization

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de Bill Price, David Jaffe ...

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of ... Leer más

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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of
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Future-proofing Travel

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de Caroline Bremner ...

How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?Future-proofing Travel offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact, ... Leer más

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How can travel industry leaders drive sustainable growth amid rising consumer expectations and environmental pressures?Future-proofing Travel offers a strategic roadmap for senior executives in tourism and hospitality facing unprecedented disruption. This book provides proven tools and data-led models to help businesses align with evolving trends in sustainability, technology and community impact,
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Product Research Rules

de C. Todd Lombardo, Aras Bilgen, Michael Connors ...

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.Drawing from ... Leer más

Antes $39,260 CLP Ahora $35,106 CLP

Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality.Drawing from
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The Post-Growth Project

How the End of Economic Growth Could Bring a Fairer and Happier Society

Edición de John Blewitt ...

This book challenges the assumption that it is bad news when the economy doesn’t grow. For decades, it has been widely recognized that there are ecological limits to continuing economic growth and that different ways of living, working and organizing our economies are urgently required. This urgency has increased since the financial crash of 2007–2008, but mainstream economists and politicians are ... Leer más

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This book challenges the assumption that it is bad news when the economy doesn’t grow. For decades, it has been widely recognized that there are ecological limits to continuing economic growth and that different ways of living, working and organizing our economies are urgently required. This urgency has increased since the financial crash of 2007–2008, but mainstream economists and politicians are
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Who’s Driving Electric Cars

Understanding Consumer Adoption and Use of Plug-in Electric Cars

Edición de Marcello Contestabile, Gil Tal, Thomas Turrentine ...

Series series Lecture Notes in Mobility
This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from the growing number of electric vehicle users, who can now be studied directly. In turn, it ... Leer más

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This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from the growing number of electric vehicle users, who can now be studied directly. In turn, it
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Consumer Social Values

Edición de Eda Gurel-Atay, Lynn R. Kahle ...

Series series Marketing and Consumer Psychology Series
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of ... Leer más

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Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of
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Voraussetzungen und Rahmenbedingungen fuer die Implementierung von Ex-ante- und Ex-post-Mechanismen zur Praevention und Bewaeltigung von Haushaltskrisen im Foederalstaat

de Ibrahim Mourani ...

Vor dem Hintergrund des Eintretens der Staatsschuldenkrisen der PIGS-Staaten in der EU sowie der hohen Verschuldung der deutschen Bundesländer wird die Frage diskutiert, welcher institutioneller Rahmenbedingungen es bedarf, öffentlicher Verschuldung präventiv zu begegnen sowie eine eingetretene Haushaltskrise zu bewältigen. Diese Arbeit entwickelt anhand der deutschen Bundesländer einen ... Leer más

Antes $137,696 CLP Ahora $123,123 CLP

Vor dem Hintergrund des Eintretens der Staatsschuldenkrisen der PIGS-Staaten in der EU sowie der hohen Verschuldung der deutschen Bundesländer wird die Frage diskutiert, welcher institutioneller Rahmenbedingungen es bedarf, öffentlicher Verschuldung präventiv zu begegnen sowie eine eingetretene Haushaltskrise zu bewältigen. Diese Arbeit entwickelt anhand der deutschen Bundesländer einen
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Nordic Consumer Culture

State, Market and Consumers

Edición de Søren Askegaard, Jacob Östberg ...

Series series Business and Management (R0)
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, ... Leer más

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The F… Word Advantage

de Eduardo J. Estrada ...

Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you.In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how ... Leer más

$8,529 CLP

Are you tired of dealing with frustrating situations in your business? Do you want to turn those frustrations into opportunities for growth and success? Then this book is for you.In "The F… Word Advantage", we explore the concept of frustration and how it can be transformed into a powerful tool for improving your business. As a lean manufacturing professional, the author has seen firsthand how
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Customer Care Chronicles

Mastering the Art of Customer Service

de David Thompson ...

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour ... Leer más

Antes $11,351 CLP Ahora $10,150 CLP

It is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging circumstances. This book, which is written with clarity and insight, examines the different kinds of demanding clients that are faced in the service sector and offers helpful guidance on how to handle these encounters.The book explores the psychology of consumer behaviour
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If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As A Cucumber.

de Robert Bacal ...

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution.Quickly, answer these questions to see if this book is for you:* Do you deal with angry, frustrated or angry customers once a month or more?* Do you get angry, stressed or fed up as a result of your customers?* Have you ever said, after dealing with a customers, "I SHOULD have said..."* Do ... Leer más

$8,529 CLP

If difficult, angry, hostile, manipulative and problematic customers are your problem, here's the solution.Quickly, answer these questions to see if this book is for you:* Do you deal with angry, frustrated or angry customers once a month or more?* Do you get angry, stressed or fed up as a result of your customers?* Have you ever said, after dealing with a customers, "I SHOULD have said..."* Do
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Managing the Marketplace

Reinventing Shopping Centres in Post-War Australia

de Matthew Bailey ...

Series series Routledge Studies in the History of Marketing
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international ... Leer más

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This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international
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Das kleine Handbuch kognitiver Irrtümer

Denkfehler vermeiden – mit Psychologie & Verhaltensökonomik

de Guido Wenski ...

„Irren ist menschlich" – das alte Sprichwort wird auch durch die Wissenschaft bestätigt: Uns Menschen unterlaufen ständig Denkfehler. Dieses Buch stellt über 300 solcher kognitiver Irrtümer und Verzerrungen, die im Alltag auf uns lauern, auf unterhaltsame Art vor: Ob trügerische Erinnerungen, Beeinflussung unserer Entscheidungen durch Gefühle, Phänomene der Selbstüberschätzung, falscher Umgang mit ... Leer más

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„Irren ist menschlich" – das alte Sprichwort wird auch durch die Wissenschaft bestätigt: Uns Menschen unterlaufen ständig Denkfehler. Dieses Buch stellt über 300 solcher kognitiver Irrtümer und Verzerrungen, die im Alltag auf uns lauern, auf unterhaltsame Art vor: Ob trügerische Erinnerungen, Beeinflussung unserer Entscheidungen durch Gefühle, Phänomene der Selbstüberschätzung, falscher Umgang mit
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Send Better Emails

Your Essential Guide To Turn More Readers Into Customers

de Jon May ...

Don’t just send more emails. Send BETTER emails.This is the only way to making your email program work harder and smarter.This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on.You’ll learn how to:✔ Plan and build a solid foundation for success✔ Grow your list and welcome new subscribers✔ Convert your readers ... Leer más

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Don’t just send more emails. Send BETTER emails.This is the only way to making your email program work harder and smarter.This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on.You’ll learn how to:✔ Plan and build a solid foundation for success✔ Grow your list and welcome new subscribers✔ Convert your readers
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Brand Equity & Advertising

Advertising's Role in Building Strong Brands

de David A. Aaker, Alexander L. Biel ...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Leer más

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The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new
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Social Choice and Individual Values: Third Edition

de Kenneth J. Arrow ...

Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the ... Leer más

Antes $19,635 CLP Ahora $17,557 CLP

Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the
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Image de marques

Comment la créer et la soigner

de Marcel POTTERAT ...

Après ces quelques paragraphes introductifs nous allons maintenant évoquer plus précisément les aspects pratiques liés à la création d’une image de marque pertinente. Créer l’image de votre activité demande de lui conférer une forte identité dans l’infini de la compétition mondiale et locale, en laissant dans la conscience de votre marché l’empreinte de vos produits et services.En fait, si l’on ... Leer más

$3,957 CLP

Après ces quelques paragraphes introductifs nous allons maintenant évoquer plus précisément les aspects pratiques liés à la création d’une image de marque pertinente. Créer l’image de votre activité demande de lui conférer une forte identité dans l’infini de la compétition mondiale et locale, en laissant dans la conscience de votre marché l’empreinte de vos produits et services.En fait, si l’on
... Leer más

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專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

This Is Marketing

The Millionaire Next Door

The System of Objects

Reimagining Capitalism in a World on Fire

Myopische Steuerungsperspektive versus Nachhaltigkeitsorientierung: Einfluss auf den langfristigen Markterfolg

The Frictionless Organization

Future-proofing Travel

Product Research Rules

The Post-Growth Project

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Consumer Social Values

Voraussetzungen und Rahmenbedingungen fuer die Implementierung von Ex-ante- und Ex-post-Mechanismen zur Praevention und Bewaeltigung von Haushaltskrisen im Foederalstaat

Nordic Consumer Culture

The F… Word Advantage

Customer Care Chronicles

If It Wasn't For The Customers I'd Really LIke This Job: Stop Angry, Hostile Customers COLD While Remaining Professional, Stress Free, Efficient, and Cool As A Cucumber.

Managing the Marketplace

Das kleine Handbuch kognitiver Irrtümer

Send Better Emails

Brand Equity & Advertising

Social Choice and Individual Values: Third Edition

Image de marques