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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,345 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $2,367 CLP

  • Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edición de Paul Hackett ...
    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents ... Leer más

    $71,573 CLP

  • Good People/Bad Credit

    Understanding Personality and the Credit Process to Avoid Financial Ruin

    de Ed Morler, MBA, PhD, Robert Booth ...
    To our financial peril, most of us fail to realize how easily we can jeopardize our credit and how influential our personality is in doing so or not. Good People/Bad Credit, co-authored by a behavioral scientist, a banker and a journalist, and bottom-line to the core, clarifies: • What we need to know about the credit process and credit scoring • Which personalities are more likely than others to ... Leer más

    Antes $7,942 CLP Ahora $7,102 CLP o gratis con Kobo Plus

  • World on the Move

    Consumption Patterns in a More Equal Global Economy

    de Tomas Hellebrandt, Paolo Mauro ...
    Series series Policy Analyses in International Economics
    The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global ... Leer más

    Antes $21,578 CLP Ahora $19,295 CLP

  • Revolutionary Nostalgia

    Retromania, Neo-Burlesque, and Consumer Culture

    de Marie-Cécile Cervellon, Stephen Brown ...
    Series series Emerald Studies in Alternativity and Marginalization
    Nostalgia, they say, is not what it used to be. Once a witticism, this statement about the past has come to pass. Nostalgia really isn’t what it used to be. Less than a generation ago, it was regarded as reactionary, as regressive, as reprehensible. Now, it is considered conducive to health, wealth, and human wellbeing. It is something that helps sell products and move merchandise, an ... Leer más

    Antes $53,099 CLP Ahora $47,480 CLP

  • Work and Labor in the Digital Age

    Edición de Steven P. Vallas, Anne Kovalainen ...
    Series Libro 33 - Research in the Sociology of Work
    This volume presents the most recent studies of work and labor in the digital age as it unfolds in both Europe and the United States.One of the critical questions facing modernity concerns the reconfiguration of paid employment, which has been subject to wholesale changes that have widespread consequences for workers, their families, and the institutional structure that characterizes capitalist ... Leer más

    Antes $119,251 CLP Ahora $106,630 CLP

  • Doorbells, Danger, and Dead Batteries

    User Research War Stories

    de Steve Portigal ...
    User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal. ... Leer más

    Antes $38,850 CLP Ahora $34,737 CLP

  • Snipers, Shills, and Sharks

    eBay and Human Behavior

    de Ken Steiglitz ...
    Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--computer scientist, ... Leer más

    Antes $51,540 CLP Ahora $46,085 CLP

  • The Sales Minute

    101 Tips for Retail Salespeople

    de Peter Smith ...
    The Sales Minute is a great companion piece for salespeople who are committed to improved performance, and for sales managers looking for interesting content for sales meetings.Packed with 101 short tips, The Sales Minute can accessed ongoing and put into practice during the course of the day.Smith delves into the obvious, such as why smiling matters, and why we ought to thank customers even when ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP

  • Social Choice and Individual Values: Third Edition

    de Kenneth J. Arrow ...
    Originally published in 1951, Social Choice and Individual Values introduced “Arrow’s Impossibility Theorem” and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel laureate Eric Maskin, reintroduces Arrow’s seminal book to a new generation of students and researchers."Far beyond a classic, this small book unleashed the ... Leer más

    Antes $19,635 CLP Ahora $17,557 CLP

  • Empreendedorismo Descomplicado

    de Robson Goûtelier ...
    Empreendedorismo Descomplicado: Guia Prático para Inovar e Crescer é um farol para navegantes do mundo dos negócios, iluminando o caminho daqueles que buscam não apenas sobreviver, mas prosperar no dinâmico mercado atual. Este guia prático desmistifica o processo empreendedor, oferecendo estratégias comprovadas, lições valiosas e insights inspiradores que desbloqueiam o potencial inovador dentro ... Leer más

    $4,641 CLP o gratis con Kobo Plus

  • Consumer Culture

    Selected Essays

    Edición de Doctor Gjoko Muratovski ...
    We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are – in our own eyes and in the eyes of others. Whether we ... Leer más

    Antes $52,358 CLP Ahora $46,817 CLP

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands

    de Mark Batey ...
    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples ... Leer más

    Antes $87,479 CLP Ahora $78,221 CLP

  • Smart Yacht Marketing 101

    The secrets to sourcing, winning and retaining the world's richest clientele

    de Mark Duncan ...
    "A MASSIVE EYE OPENER FOR THE YACHT INDUSTRY!"Are these the issues holding back your yachting business right now?A lack of quality leads generated by your marketingNo standout for your CA yachts (or your company or YOU) to catch the eye of the growing millennial market before the competitionToo much time being spent on branding - not enough on sourcing new clients and better communicating w... ... Leer más

    Antes $102,252 CLP Ahora $91,430 CLP o gratis con Kobo Plus

  • Pink Ribbons, Inc.

    Breast Cancer and the Politics of Philanthropy

    de Samantha King ...
    “Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.” —Herizons“Fascinating. King’s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on ... Leer más

    $14,825 CLP

  • Se og Hør-skandalen fra A-Z

    de Jonas Nyrup ...
    SE OG HØR-SKANDALEN FRA A-Z er den saftige og spændende fortælling om den største medieskandale i Danmark nogensinde. Overvågning, sorte penge, afdækning af kendissers og royales indkøbsvaner, dramatiske anholdelser og afsløringer. Fortalt af en forfatter med adgang til både sigtede, politi, nøglejournalister, Se og Hør-ansatte og forlaget, der startede det hele.Læseren kommer helt tæt på sagens ... Leer más

    $10,571 CLP

  • Engaged

    Designing for Behavior Change

    de Amy Bucher ...
    Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... Leer más

    Antes $46,008 CLP Ahora $41,138 CLP

  • The Perfect Client

    Preparation for Success, #1

    de Henry Allen ...
    Series Libro 1 - Preparation for Success
    Have you ever felt like, despite all the effort you put into your business, there always seems to be something missing? Maybe it's those difficult clients who are never satisfied, those projects that end up costing more than they bring in, or that feeling that you could accomplish more if only you knew what to focus on. This book is for you. It's a candid, straightforward conversation about how to ... Leer más

    Antes $1,900 CLP Ahora $1,699 CLP

  • Investér dig fri

    Det er aldrig for sent at investere sig til et bedre liv

    de Kasper Birk, Pernille Wahlgren, Sille Koppel ...
    Drømmer du om at få styr på din økonomi, komme i gang med at investere og skabe mere frihed i dit liv? Investér dig fri er en praktisk investeringsbog til dig, der er midt i livet – og gerne vil tage det næste skridt mod økonomisk tryghed, vækst og ro.Trin for trin guides du til, hvordan du• opbygger en sund investeringsstrategi• får dine penge til at arbejde for dig• skaber større frihed i livet ... Leer más

    $15,891 CLP