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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,294 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,388 CLP

  • La nueva era del kitsch

    Ensayo sobre la civilización del exceso

    Traducido por Cristina Zelich ...
    de Gilles Lipovetsky, Jean Serroy ...
    Un análisis lúcido sobre el kitsch en su contexto actual.El kitsch ha cambiado. Lo que antes se consideraba un estilo de mal gusto, relegado al ámbito decorativo y asociado a la estética burguesa, se ha transformado en un «neokitsch» global que impregna la arquitectura, el ocio, la moda, el mundo del espectáculo e incluso la comunicación digital. Su influencia ha crecido tanto que ha dado lugar a ... Leer más

    $16,500 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $15,606 CLP o gratis con Kobo Plus

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $10,265 CLP

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $9,195 CLP

  • The Behavioral Economics of Inflation Expectations

    Macroeconomics Meets Psychology

    de Tobias F. Rötheli ...
    As one of the first texts to take a behavioral approach to macroeconomic expectations, this book introduces a new way of doing economics. Rötheli uses cognitive psychology in a bottom-up method of modeling macroeconomic expectations. His research is based on laboratory experiments and historical data, which he extends to real-world situations. Pattern extrapolation is shown to be the key to ... Leer más

    $41,306 CLP

  • Design Comportamental

    Modelos cognitivos aplicados à experiência

    de Alex Soares ...
    Design Comportamental: Modelos cognitivos aplicados à experiência Este livro está dividido em dez capítulos cuidadosamente estruturados para guiar você por uma jornada que conecta o Design Estratégico à Economia Comportamental, explorando sua aplicação em projetos de produtos e serviços. Na primeira parte do livro, abordo fundamentos. Vamos traçar a evolução do Design até o momento em que ele se ... Leer más

    $8,211 CLP

  • Customer Accounting

    Creating Value with Customer Analytics

    de Massimiliano Bonacchi, Paolo Perego ...
    Series series Business and Management (R0)
    This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and ... Leer más

    $73,037 CLP

  • Transforming Customer–Brand Relationships

    Use Emotional Connection To Build Loyalty

    de Christina Garnett ...
    WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connec... ... Leer más

    $33,752 CLP

  • The Only Sacred Ground

    Scientific Materialism and a Sacred View of Nature Within the Framework of Complementarity

    de Gregory Derry ...
    For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred quality of our experience of nature. The resulting tension represents a fractured and incoherent apprehension of nature on both a personal and a cultural level. In this book, Gregory N. Derry explores ... Leer más

    $8,382 CLP

  • Gusheshe: The Legacy of the E30 and How BMW Can Save Itself From Certain Death in South Africa

    de Tokoloho Africa Masemene ...
    The BMW E30 is an icon that became a symbol of the South African consciousness. BMW, however, has not been able to recapture the spark, nor has the car lover fell in love the same way. With declining sales and ever increasing prices, what exactly went wrong and is there still hope for the German carmaker? This ebook explores the history of the E30 and what Beamer can do to restore the brand to its ... Leer más

    $18,005 CLP

  • The Needed Addiction

    Addiction to Consumption and Luxury: Causes, Mechanisms, and Ways Out

    de Oliver Hoffmann ...
    Series series Behavioral Science and Psychology (R0)
    Hardly any addictive behavior is growing as rapidly in modern Western society as consumer addiction.No surprise—because it is economically intended, even required. And that is exactly what makes it so dangerous. The consequences of consumer addiction (and its variation, luxury addiction) can be devastating—both economically and socially.This book examines consumer addiction from both an economic ... Leer más

    $89,895 CLP

  • Chinese Consumers

    Exploring the World's Largest Demographic

    de Ashok Sethi ...
    Series series Business and Management (R0)
    This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based ... Leer más

    $101,133 CLP

  • The Science Of Selling Online

    de Ebuka Ugboma ...
    Learn how to increase sales by threefold in any market. It is an assurance of prosperity.By applying the concepts in this book, more Sales Men became millionaires.You will learn how to control your thoughts, emotions, and actions to become more effective in Science of Selling Online.How to develop unshakeable assuranceHow to eliminate rejection phobiaThe psychology of selling and salesThe Science ... Leer más

    $4,277 CLP o gratis con Kobo Plus

  • INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever

    de Tony Cosentino ...
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ... Leer más

    $9,635 CLP

  • Why Work for Someone Else

    de Shawn Thomas ...
    This short but to the point story is one that is worth the price of admission. It only gives you decisions based on the pros and cons of having your own business it's up to you to act on it or not. ... Leer más

    $891 CLP o gratis con Kobo Plus

  • Big Data Analytics for the Prediction of Tourist Preferences Worldwide

    de Dr. N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra ...
    Series series Emerald Points
    Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and ... Leer más

    $52,731 CLP

  • Creating a Customer Experience-Centric Startup

    A Step-by-Step Framework

    de Thomas Suwelack, Manuel Stegemann, Feng Xia Ang ...
    Series series Business and Management (R0)
    This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design ... Leer más

    $41,570 CLP

  • Et Jean-Baptiste Say… créa l’Entrepreneur

    Préface d’André Tiran

    Edición de Société Internationale Jean-Baptiste Say ...
    Series Libro 12 - Business and Innovation
    À la fin du 18e siècle, l’initiative individuelle a été magnifiée pour permettre à l’économie de sortir de son état de passivité et de sclérose. Jean-Baptiste Say (1767–1832), économiste français et partisan de la révolution française, a produit une théorie générale de l’entrepreneur où l’innovation tient une place essentielle. L’entrepreneur peut être à la fois gestionnaire, capitaliste, ... Leer más

    $52,571 CLP

  • Theater des Konsums

    Vorstudien für eine Soziologie der Verbraucherbühnen

    de Kai-Uwe Hellmann ...
    Series series Social Science and Law (German Language)
    Diese Aufsatzsammlung beschäftigt sich vornehmlich mit der Frage, unter welchen Bedingungen die Erfahrung gemacht wird, dass typische Verbraucherrollen, ob Käufer-, Kunden- oder Konsumentenrolle, in kommerziell organisierten Kauf- oder Konsumsituationen unangefochten ausgespielt werden können und den Interaktionsverlauf strukturell wie prozessual wesentlich bestimmen. Denn keineswegs überall, wo ... Leer más

    $63,013 CLP

  • DESPERTANDO AL HOMO ECONOMICUS

    AJUSTE CONDUCTUAL PARA MEJORAR SUS FINANZAS PERSONALES

    de ROBERTO AVILES URQUIZA ...
    Una novedosa estrategia para optimizar el manejo de su dinero. ... Leer más

    $8,800 CLP o gratis con Kobo Plus

  • قوة التجربة: كيف تتحول تجربة العميل إلى ميزة تنافسية

    de Ramy Abdulfattah ...
    في عالمٍ يزداد ازدحامًا بالمنافسين، لم يعد العميل يبحث عن منتج جيد فقط، بل عن تجربة تُشعره بأنه محور الاهتمام. هذا الكتاب يأخذك في رحلة عميقة لفهم المعنى الحقيقي لتجربة العميل، وكيف تحوّلت إلى أقوى سلاح تنافسي لدى الشركات الحديثة. ستكتشف كيف تصنع لحظات لا تُنسى في كل نقطة اتصال، وكيف تصبح تجربة العميل لغة جديدة للنجاح في الأسواق.«قوة التجربة» ليس كتابًا نظريًا، بل دليل عملي يأخذ بيدك خطوة بخطوة ... Leer más

    $5,395 CLP o gratis con Kobo Plus