Skip to main content
Search Button
Chile Tienda Kobo Tarjetas de regalo Ayuda

Kobo Rakuten

Wishlist

Carrito de compra

¡Obtienes el tratamiento VIP!

Artículos no disponibles para compra.
Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.
artículosartículo
artículosartículo

Recomendado para ti

Loading...

eBooks de Comportamiento del consumidor

Si te gustan los eBooks de Comportamiento del consumidor, seguro que te encanta esta selección.
Mostrando 1 - 24 de 2989 resultados
Skip side bar filters

  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    ***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy________________<... ... Leer más

    $11,693 CLP

  • La nueva era del kitsch

    Ensayo sobre la civilización del exceso

    Traducido por Cristina Zelich ...
    de Gilles Lipovetsky, Jean Serroy ...
    Un análisis lúcido sobre el kitsch en su contexto actual.El kitsch ha cambiado. Lo que antes se consideraba un estilo de mal gusto, relegado al ámbito decorativo y asociado a la estética burguesa, se ha transformado en un «neokitsch» global que impregna la arquitectura, el ocio, la moda, el mundo del espectáculo e incluso la comunicación digital. Su influencia ha crecido tanto que ha dado lugar a ... Leer más

    $16,900 CLP

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $13,621 CLP

  • Summary and Analysis of Contagious: Why Things Catch On

    Based on the Book by Jonah Berger

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of Contagious includes:Historical contextChapter-by-chapter overviewsDetailed timeline of ... Leer más

    $5,127 CLP o gratis con Kobo Plus

  • Neuromarketing estratégico

    creando vínculos inquebrantables entre consumidores y marcas

    de Manu Messias ...
    En el dinámico y competitivo mundo del marketing, el secreto del éxito va más allá de las estrategias tradicionales. Ahí es donde entra en juego el poder del neuromarketing estratégico. En "Neuromarketing estratégico: crear vínculos irrompibles entre consumidores y marcas", se adentrará en las profundidades de la mente del consumidor y desvelará los secretos de cómo crear conexiones auténticas y ... Leer más

    $3,215 CLP o gratis con Kobo Plus

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    $9,195 CLP

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,388 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $16,462 CLP o gratis con Kobo Plus

  • International Fashion Marketing

    Strategic Management and Promotion for Global Fashion Brands

    de Kamilla Jones ...
    Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.International Fashion Marketing looks at how successful brands:- Craft a distinct image, voice and aesthetic that ... Leer más

    $50,160 CLP

  • The Ultimate Career Toolkit : A Step-by-Step Guide to Landing Your Dream Job

    de Ebenezer Edem Zuh ...
    Unlock your career potential with this comprehensive guide packed with practical tips, actionable strategies, and expert insights. Whether you're just starting your job search or looking to elevate your professional journey, this book covers everything from crafting standout resumes and acing interviews to setting career goals and building lasting connections. With bonus templates, trackers, and ... Leer más

    $8,106 CLP

  • The Power of 15

    Psychological Techniques for Sales

    de Laurenz Uy ...
    The Power of 15 is a short handbook that dives into 15 psychological techniques designed to sharpen your sales pitches and improve your conversations, getting you closer to a sale. This book breaks down practical methods rooted in psychology that help you better understand your prospects, influence their decision-making process, and navigate sales interactions more effectively. Whether you're a ... Leer más

    $11,495 CLP

  • Sales Procedures: Maximum Efficiency and Competitive Advantages

    de Fabricio Silva ...
    In a world where every detail can mean the difference between resounding success and forgetfulness, sales faces increasingly complex challenges. The question is no longer how to adapt to change, but how to do it masterfully, ensuring not only survival, but a dominant position in the market.Sales Procedures: Maximum Efficiency and Competitive Advantages is more than a guide; It is your strategic ... Leer más

    $5,251 CLP o gratis con Kobo Plus

  • Estimation of Structural Models Using Experimental Data From the Lab and the Field

    de Charles Bellemare ...
    Series series Elements in Behavioural and Experimental Economics
    Behavioral economics provides a rich set of explicit models of non-classical preferences and belief formation which can be used to estimate structural models of decision making. At the same time, experimental approaches allow the researcher to exogenously vary components of the decision making environment. The synergies between behavioral and experimental economics provide a natural setting for ... Leer más

    $21,971 CLP

  • Spotify, Música para Todos

    A ascensão meteórica do melhor serviço de streaming do mundo

    de Charlotte Bouillot ...
    Traducido por Alva Silva ...
    Spotify, fundado em 2006 por Daniel Ek, é o serviço de streaming de música mais popular do mundo. Os utilizadores podem aceder a todo o seu catálogo de mais de 30 milhões de canções, quer gratuitamente (com publicidade programada), quer com base numa assinatura mensal paga. Acredita-se amplamente que este chamado modelo de negócio freemium é parte integrante do sucesso de Spotify. Em apenas 50 ... Leer más

    $12,079 CLP o gratis con Kobo Plus

  • Marketing Opportunities and Challenges in a Changing Global Marketplace

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

    Edición de Shuang Wu, Felipe Pantoja, Nina Krey ...
    Series series Springer Nature Proceedings excluding Computer Science
    This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer ... Leer más

    $279,833 CLP

  • How to Make More Money in Sales: (Improve Your Conversion Rate and Make More Money for Your Family)

    de Cynthia Wihardja ...
    You've attended many sales trainings, been in sales for a few years, and want to up your game.This book is not about basic selling skills. This is a compilation of advanced finer distinctions that will get you from GOOD to GREAT. They are taken from real sales situations over the last 21 years I have been in business.You will learn about the slight changes that can be done in your process and the ... Leer más

    $6,295 CLP

  • Business Saya Survive

    Macam mana business saya survive

    de Ikhsan Mustain ...
    BANYAK BUSINESS PEOPLE biasanya berbakat masa mula2 memilih business apa nak mulakan. Tapi untuk kekalkan momentum biar terus berjaya, perlukan tindakan yang luar biasa. Tindakan yang luar biasa tu mesti diikuti dengan ilmu. Sebab kalau tak ada ilmu, kita Cuma buang masa try and error sedangkan banyak lagi benda lain yang patut kita buat. Jadi kalau anda fikir nak mulakan business atau memang dah ... Leer más

    $5,359 CLP

  • Come difendersi dalle società di recupero credito

    de Andrea Fisco ...
    LE CONFESSIONI DI UN EX MALANDRINO che per 22 anni ha operato al servizio delle banche e delle finanziarie . Pur non essendo mai iscritto all'albo degli avvocati, ordine dei PROFESSIONISTI gestito dal CNF ( Consiglio Nazionale Forense ) l’ex bancario Andrea Fisco svela i " trucchi " utilizzati da banche e finanziarie ed il percorso ottimale per uscire dal debito in piena autonomia e senza costi ne ... Leer más

    $20,706 CLP o gratis con Kobo Plus

  • Sustainable Fashion: Consumer Awareness and Education

    Edición de Subramanian Senthilkannan Muthu ...
    Series series Engineering (R0)
    This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). ... Leer más

    $73,037 CLP

  • Consumicidio

    Ensayo sobre el consumo (in)sostenible

    de Josep María Galí ...
    Consumicidio (ensayo sobre el consumo (in)sostenible) es un ensayo temprano de crítica social, que comenzó a fraguarse en 2006 en plena expansión de la burbuja crediticia y de consumo en nuestro país. El trabajo de revisión del pensamiento crítico de la sociedad de consumo se prolongó durante más de 2 años. La maduración de este proceso llevó al autor a estructurar el análisis de la sociedad de ... Leer más

    $8,342 CLP o gratis con Kobo Plus

  • Visual Branding

    A Rhetorical and Historical Analysis

    de Edward F. McQuarrie, Barbara J. Phillips ...
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes ... Leer más

    $36,501 CLP

  • Retail Isn't Dead

    Innovative Strategies for Brick and Mortar Retail Success

    de Matthias Spanke ...
    Series series Business and Management (R0)
    This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only ... Leer más

    $44,943 CLP

  • Getting Price Right

    The Behavioral Economics of Profitable Pricing

    de Dr. Gerald Smith ...
    Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on ... Leer más

    $38,574 CLP