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eBooks de Comportamiento del consumidor

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  • Antes de Comprar Tu Cámara Réflex

    de Juan Ignacio Torres ...
    ¿Cuál es la mejor marca? ¿Cual es el modelo con más funciones? ¿Cuál tiene más megapíxeles? ¿Será mejor que actualice al último modelo? ¿Lo compro ahora o espero un tiempo?La compra de una cámara digital réflex parece un laberinto gigante que nos hace sentir abrumados y confundidos. ¿Te ha pasado?Hoy en día debes ser inteligente en la elección de tu cámara ya que existen cientos de modelos en el ... Leer más

    Gratis

  • The System of Objects

    de Jean Baudrillard ...
    Traducido por James Benedict ...
    Series series Radical Thinkers
    The System of Objects is a tour de force-a theoretical letter-in-a-bottle tossed into the ocean in 1968, which brilliantly communicates to us all the live ideas of the day-offering a cultural critique of the commodity in consumer society. ... Leer más

    $9,049 CLP

  • Reimagining Capitalism in a World on Fire

    Shortlisted for the FT & McKinsey Business Book of the Year Award 2020

    de Rebecca Henderson ...
    *****SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020***FT Best books of 2020: Business**'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on what needs to be done to address some of the world's greatest challenges.****' Hubert Joly, former chairman and CEO, BestBuy_______________ ... Leer más

    $11,270 CLP

  • This Is Marketing

    You Can't Be Seen Until You Learn to See

    de Seth Godin ...
    **#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Leer más

    $9,764 CLP

  • The Millionaire Next Door

    de Thomas J. Stanley, William D. Danko ...
    Series Libro 2 - Millionaire Set
    How do the rich get rich? An updated edition of the "remarkable" New York Times bestseller, based on two decades of research ( The Washington Post).Most of the truly wealthy in the United States don't live in Beverly Hills or on Park Avenue. They live next door.America's wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who ... Leer más

    $15,981 CLP o gratis con Kobo Plus

  • 專注力協定：史丹佛教授教你消除逃避心理，自然而然變專注【暢銷新裝版】

    Indistractable: How to Control Your Attention and Choose Your Life

    de 尼爾．艾歐, Nir Eyal, 李茱莉, Julie Li, 陳映竹 ...
    分心，是想要逃離正在做的事。鎖定觸發行為的動機，拔除分心源頭、打造高績效空間，用10％時間的專注，換取90％時間的悠哉。◎亞馬遜商業領導類年度最佳書籍TOP 20◎亞馬遜 ★★★★★ Top 1暢銷書◎《原子習慣》、《Deep Work深度工作力》、《隱性潛能》等重量級作者一致推薦◎《原子習慣》作者詹姆斯．克利爾：「本書提供了架構，讓你獲得成功所需的專注力。」▌為什麼需要再讀一本專注力的書？因為這有可能是最後一本。 ▌分心的人有可能變專注？肉食者要變成素食者很難，不過，一旦將自己定位成「素食主義者」，不吃肉就變成理所當然，這便是身分協定的威力。本書中共有3種協定來鞏固我們珍貴的專注力。作者尼爾．艾歐的前作《鉤癮效應》探討如何打造熱銷商品，已成為矽谷新創公司人手一冊的寶典。有感於生活充斥著愈來愈多導致分心的產品與誘因，我們愈來愈傾向於獲得即時的滿足，因此他決定站在普羅大眾的立場，研究如何.. ... Leer más

    Antes $8,775 CLP Ahora $7,447 CLP

  • Dark Social

    Understanding the Darker Side of Work, Personality and Social Media

    de Ian MacRae ...
    Shortlisted for the Business Book Awards 2022From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is ... Leer más

    $30,403 CLP

  • Angewandte Handelspsychologie reloaded

    Modernes Shopper Marketing

    de Joachim Hurth ...
    Die angewandte Handelspsychologie ergänzt die Erkenntnisse des modernen Handelsmarketings um relevante psychologische Aspekte aus dem Bereich des Konsumentenverhaltens im Rahmen der betrieblichen Sortiments-, Ladengestaltungs-, Präsentations-, Service- und Kommunikationspolitik. Die Zielsetzung ist es, der rationalen, instrumentellen Herangehensweise an praktische Fragestellungen des Handels das ... Leer más

    $46,741 CLP o gratis con Kobo Plus

  • The Business of Liberty

    Freedom and Information in Ethics, Politics, and Law

    de Boudewijn de Bruin ...
    What makes political freedom valuable to us? Two well-known arguments are that freedom contributes to our desire satisfaction and to our personal responsibility. Here, Boudewijn de Bruin argues that freedom is valuable when it is accompanied by knowledge. He offers an original and systematic account of the relationship between freedom and knowledge and defends two original normative ideals of ... Leer más

    Antes $62,369 CLP Ahora $55,769 CLP

  • Der große Anti-Konsum-Test

    Ein psychologischer Persönlichkeitstest über Kaufimpulse, Besitzfantasien, moralische Konsumspannung und die stille Sehnsucht nach Erfüllung durch Dinge.

    de Simon Star, Simone Star ...
    Ein satirisch-analytischer Persönlichkeitstest über Konsum, Kaufimpulse und die psychologischen Ersatzfunktionen von Dingen. Dieses Buch untersucht, warum wir kaufen, obwohl wir wissen, dass wir nichts lösen – nur verschieben. Jede Antwort führt zu einem klaren Konsumprofil, das zeigt, welche innere Logik hinter deinen Entscheidungen wirklich wirkt. Konsum als Selbstregulation – entlarvt statt ... Leer más

    $2,486 CLP o gratis con Kobo Plus

  • Hyvin eletty

    de Karita Sainio ...
    Jokaisen nykynaisen must-have-käsikirja kestävään elämäntapaan.Vastuullisuus on chic. Yhä useampi haluaa kosmetiikkansa puhtaana, muotinsa eettisenä ja ruokansa vegaanisena. Hyvin eletty esittelee vinkit kauniiseen vastuulliseen elämäntapaan.Miten huomioida eettisyys luopumatta omasta elämäntyylistään? Hyvin eletty avaa oven eettisen elämän suloiseen maailmaan: se opastaa valitsemaan oikein teetpä ... Leer más

    $17,073 CLP

  • Islam, Marketing and Consumption

    Critical Perspectives on the Intersections

    Edición de Aliakbar Jafari, Özlem Sandikci ...
    Series series Routledge Studies in Critical Marketing
    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.This book seeks to reflect various unheard and emerging critical voices ... Leer más

    $63,997 CLP

  • Luxury Fashion and Culture

    de Arch G. Woodside ...
    Series Libro 7 - Advances in Culture, Tourism and Hospitality Research
    "Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high ... Leer más

    Antes $167,701 CLP Ahora $149,953 CLP

  • The Corporate State

    Technopoly, Privatization and Corporate Predation

    de Robert Orrange ...
    This book critically examines key features of the contemporary organizational landscape by focusing on major beneficiaries of recent historical politicalcultural transformations involving the embrace of market fundamentalism and a market society: corporations, those who direct them, and those who use them for their own benefit.Part I examines the big US-based tech firms (i.e., Facebook, Google, ... Leer más

    $62,982 CLP

  • Don't Just Brand There, Do Something

    A Blueprint for Financial Brands that Stand Up, Stand Out, and Stand the Test of Time

    de Martha Bartlett Piland, CFMP ...
    Whether you’re branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things:Finding something unique and ownable, andTaking action with it.That means baking in actions that support this position throughout the entire organization. Every day, with every person.If you can do that, no one—I mean no one—can stack up ... Leer más

    Antes $11,351 CLP Ahora $10,150 CLP o gratis con Kobo Plus

  • Consuming Extreme Sports

    Psychological Drivers and Consumer Behaviours of Extreme Athletes

    de Francesco Raggiotto ...
    Series series Business and Management (R0)
    This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer ... Leer más

    $54,314 CLP

  • International Marketing Research

    A Transformative Approach

    de V. Kumar ...
    Series series Business and Management (R0)
    This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of ... Leer más

    $119,502 CLP

  • The Digitization of Business in China

    Exploring the Transformation from Manufacturing to a Digital Service Hub

    Edición de Young-Chan Kim, Pi-Chi Chen ...
    Series series Business and Management (R0)
    One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors ... Leer más

    $92,340 CLP

  • Recent Advances in Modeling and Forecasting Kaiyu

    Tools for Predicting and Verifying the Effects of Urban Revitalization Policy

    Edición de Saburo Saito, Kenichi Ishibashi, Kosuke Yamashiro ...
    Series series Economics and Finance (R0)
    This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations. These two models are core techniques when the authors and colleagues conduct their Kaiyu studies. The two models are usually used to forecast the effects of specific urban redevelopment on both the number of visitors and consumer shop-around or ... Leer más

    $162,961 CLP

  • Sustainable Food Innovation

    Edición de Luca Serventi ...
    Series series Biomedical and Life Sciences (R0)
    This text offers a holistic approach to the two topics of the highest interest in the current and future food industry: sustainability and nutrition. The current knowledge is narrow and specific to individual topics focusing on either one nutrient or one discipline. Food is part of a wide circle of disciplines: nutrition, technology, sensory, environmental aspects, psychology, economy, culture and ... Leer más

    $162,961 CLP

  • Listening Skills

    Office Training Series, #1

    de Kimberly Peters ...
    Series Libro 1 - Office Training Series
    Today listening skills are more important than ever before. With the increased cost or products and service, mistakes or misunderstanding can waste a lot of time and resources.In the business world, miscommunication can costs millions of dollars in lost revenue and lost time. In your personal life, miscommunication can cause problems and even damage or end relationships.The problem is that most ... Leer más

    Antes $3,809 CLP Ahora $3,407 CLP

  • Predictive Analytics - From Science Fiction To The Real World

    Recurrent Patterns, #2

    de Vaclav Vincalek ...
    Series Libro 2 - Recurrent Patterns
    Recurrent Patterns' host Vaclav Vincalek interviews Eric Siegel, Ph.D. Eric is the Founder of Prediction Impact, Inc. a predictive analytics consulting firm. He is a former Columbia University professor who makes machine learning understandable and captivating. Predictive analytics is something that helps us to get quite a lot of value out of the data we do have. There's no need to overstate it. ... Leer más

    $8,529 CLP

  • Financial Crisis in American Households

    The Basic Expenses That Bankrupt the Middle Class

    de Joseph Nathan Cohen ...
    More than one-third of Americans could not sustain a basic livelihood without government assistance. Almost 60 percent of seniors are dependent on the government. Why is this? This book examines how the U.S. economy's failure to deliver high-quality, universally accessible basic necessities is creating acute financial insecurity among the American middle class.Over the past 30 years, America's ... Leer más

    $56,671 CLP

  • Warum Geld komische Dinge mit uns macht – Ökonomie humorvoll erklärt

    de Samuel Kerbholz ...
    Dieses Buch versammelt einundsechzig Essays über die Absurditäten, Paradoxien und stillen Komödien des wirtschaftlichen Lebens.61 Kapitel:Warum wir sparen, wenn wir kaufen * Der Preis macht das Produkt – nicht umgekehrt * Exkurs: Placebo-Welt * Der emotionale Wert von Dingen * Tsukumogami – Wenn Dinge eine Seele bekommen * Die -aholics und der Kapitalismus * Retail Therapy – oder will uns da ... Leer más

    $2,022 CLP o gratis con Kobo Plus