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Conversaciones Cruciales - Tercera Edición revisada

Herramientas para comunicar mejor cuando más se necesita

de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...

Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

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Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones
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Storytelling

Atraer, enseñar y persuadir con una nueva narrativa

de Corey Rosen ...

Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

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Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:•
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Crisis Communications: The Definitive Guide to Managing the Message

de Steven Fink ...

The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

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The Communicating Principal

Practical Strategies for School Leaders

de Trinette Marquis, Natalie A. Nash ...

The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The ... Leer más

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The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.The
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Digital PR

de Danny Whatmough, PRCA ...

Series series PRCA Practice Guides
Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that ... Leer más

Antes $26,079 CLP Ahora $23,319 CLP

Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that
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Coach en scène — Livre 2/4

Le best-seller Confessions Of A Public Speaker enfin en français !

de Scott Berkun ...

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How to Boost Your Business

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de Max Berry ...

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This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers
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Brand Yourself Successful

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de Hazel Cunningham ...

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$2,319 CLP o gratis con Kobo Plus

What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a
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Systems of Innovation

Technologies, Institutions and Organizations

Edición de Charles Edquist ...

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter ... Leer más

Antes $77,254 CLP Ahora $69,077 CLP

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter
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Start From Experience

de Melissa Guenette Mason ...

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Leer más

Antes $9,079 CLP Ahora $8,118 CLP

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with
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From Unknown to Expert

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de Catriona Pollard ...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Leer más

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Setting Agendas in Cultural Markets

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de Philemon Bantimaroudis ...

Series series Routledge Research in Communication Studies
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de Kari Foster ...

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The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
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Start-up and Entrepreneurial Communication

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Edición de Alexander Godulla, Linjuan Rita Men ...

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Leer más

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Hospitality & Tourism Human Relations Management in Africa

de Dr. Lumumba U. Ubani ...

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship. ... Leer más

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The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship.
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Customer-Centric Marketing

Supporting Sustainability in the Digital Age

de Jon James, Neil Kelley, Dr Neil Richardson ...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... Leer más

Antes $39,872 CLP Ahora $35,652 CLP

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development
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The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

de Robert J. Montgomery ...

Series series Quick Start Guide Series
The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front ... Leer más

Antes $10,215 CLP Ahora $9,133 CLP

The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front
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de Maximilian Bauer ...

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Edición de Tony Kent, Reva Brown ...

Series series Routledge Advances in Management and Business Studies
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Leer más

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Pitch Perfect

Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

de William Tyson ...

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader ... Leer más

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This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader
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Environmental Strategic Communication

Advocacy, Persuasion, and Public Relations

de Derek Moscato ...

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and ... Leer más

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Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and
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15 Preguntas Sobre Publicidad Nativa

de Massimo Moruzzi ...

Series Libro 3 - 15 Preguntas
#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la ... Leer más

Gratis

#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la
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量販解密：愛買、大潤發、家樂福，20年資歷專業達人，完全破解量販店讓人狂掃貨的暢銷祕密

de 何默真 ...

Series series 閱讀新視野
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$6,864 CLP

為什麼我想買這個，最後卻買了那個？為什麼這東西我不需要，看一看還是拿起來？早就列了購物清單，手推車為何越來越滿？其實……這中間都有人動了手腳！身在臺灣，幾乎人人都去過量販店；乾淨明亮的空間、井然有序的陳列、物美價廉的商品，光是推著購物車行走其間，就令人有種幸福的錯覺。沒錯，這就是大賣場讓你不知不覺越買越多的祕密之一。目的就是要你甘願掏錢，還慶幸自己撿了便宜！不說你不知道，量販賣場的每個安排都有邏輯。從來沒注意過？因為你總是：►被俗擱大碗的價格迷惑→不買不行！►被限量超低價商品吸引→我還不買爆！►都特地跑...
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Event Sponsorship and Fundraising

An Advanced Guide

de Tom Lunt, Eva Nicotra ...

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes ... Leer más

Antes $60,334 CLP Ahora $53,950 CLP

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes
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eBooks de Relaciones públicas

Conversaciones Cruciales - Tercera Edición revisada

Storytelling

Crisis Communications: The Definitive Guide to Managing the Message

The Communicating Principal

Digital PR

Coach en scène — Livre 2/4

How to Boost Your Business

Brand Yourself Successful

Systems of Innovation

Start From Experience

From Unknown to Expert

Setting Agendas in Cultural Markets

Public Relations Management

Start-up and Entrepreneurial Communication

Hospitality & Tourism Human Relations Management in Africa

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The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

Virales Marketing: Werden Sie durch Network Marketing, Empfehlungsmarketing und Influencer Marketing zum Talk of Town und steigern Sie Ihren Erfolg bei der Kundengewinnung & Neukundenakquise

Flagship Marketing

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15 Preguntas Sobre Publicidad Nativa

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Event Sponsorship and Fundraising