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eBooks de Relaciones públicas

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  • Conversaciones Cruciales - Tercera Edición revisada

    Herramientas para comunicar mejor cuando más se necesita

    de Al Switzler, Joseph Grenny, Kerry Patterson, Ron McMillan ...
    Conversaciones Cruciales: herramientas para comunicar mejor cuando más se necesita. Este clásico de la comunicación con más de 5 millones de ejemplares vendidos en todo el mundo, se ha actualizado por tercera vez para permitir a sus lectores contar con las herramientas y las habilidades de comunicación que cada vez son más importantes en las empresas actualesLa nueva edición trae actualizaciones ... Leer más

    $6,080 CLP

  • Storytelling

    Atraer, enseñar y persuadir con una nueva narrativa

    de Corey Rosen ...
    Aprender el arte de narrar historias es hoy día una habilidad imprescindible. Pero ¿cómo hacer que tu anécdota llegue al corazón de los demás? Corey Rosen, ganador de un premio Emmy y veterano de The Moth, narra en su libro las mejores técnicas del teatro de improvisación y de memoria para cautivar, entretener y mantener al público en vilo. Desarrolla el arte de la persuasión a partir de:• ... Leer más

    $8,592 CLP

  • Crisis Communications: The Definitive Guide to Managing the Message

    de Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Leer más

    $23,921 CLP

  • Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off

    de KJ Blattenbauer ...
    Tired of being the industry's best-kept secret? That ends here.Pitchworthy isn't another fluffy marketing book. It's your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she's pulling back the curtain and handing you the exact playbook she uses to get her clients ... Leer más

    $8,998 CLP o gratis con Kobo Plus

  • Organizational Communication and Sport

    Connections, Applications, and Opportunities

    Edición de Jimmy Sanderson ...
    This edited volume illustrates the function of communication within sport organizations, offering analyses of multiple facets of the industry. Contributors examine a variety of cases including whistleblowing, athlete safeguarding, sexual harassment scandals, leadership, marketing, and social justice advocacy, among others.Throughout this volume, contributors argue that communication plays a ... Leer más

    $84,069 CLP

  • Webmastering the Craft

    Fraternity in a Digital World

    de Ken JP Stuczynski ...
    A guide for Masonic and other fraternal organizations to navigate the modern world of communications and information. Covers modern communication and public relations methods and strategies as well as organizational considerations. Contains guidance on websites, social media, the cloud, conferencing and collaboration tools. Bonus material: Twenty short articles advocating technology and its role ... Leer más

    $4,277 CLP o gratis con Kobo Plus

  • In Your Creative Element

    The Formula for Creative Success in Business

    de Claire Bridges ...
    SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship CategoryIn Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative ... Leer más

    $30,088 CLP

  • Public Relations Management

    de Kari Foster ...
    The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Leer más

    $10,172 CLP

  • Public Relations Writing

    de James Mahoney ...
    Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and ... Leer más

    $65,368 CLP

  • Dark Art

    The Changing Face of Public Relations

    de Tim Burt ...
    Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and ... Leer más

    $14,539 CLP o gratis con Kobo Plus

  • Corporate Communication

    A Marketing Viewpoint

    de Klement Podnar ...
    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of ... Leer más

    $91,091 CLP

  • Setting Agendas in Cultural Markets

    Organizations, Creators, Experiences

    de Philemon Bantimaroudis ...
    Series series Routledge Research in Communication Studies
    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global ... Leer más

    $69,655 CLP

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern

    de Lyn McGaurr ...
    Series series Routledge Studies in Environmental Communication and Media
    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors. Place-branding in such destinations is not just PR for environmentally sustainable development and consumption, ... Leer más

    $79,302 CLP

  • The Edward Bernays Reader

    From Propaganda to the Engineering of Consent

    de Edward Bernays ...
    Nicknamed “the father of public relations,” Edward Bernays (1891–1995) was a pioneer in the fields of propaganda and PR. Combining theories on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays elucidated how corporations and politicians could manipulate public opinion. His seminal 1928 book, Propaganda laid out how propaganda could be used to regiment the ... Leer más

    $15,395 CLP

  • Consumer Nationalism in China

    Examining its Critical Impact on Multinational Businesses

    de Maggie Ying Jiang ...
    Series Libro 1 - China in the 21st Century
    China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave ... Leer más

    Gratis

  • Come Vincere i Conflitti - Cambiare per Crescere

    de Max Fisher ...
    Per gestire un conflitto occorre per prima cosa riconoscerlo, cioè saperlo cogliere in modo rapido e chiaro. Il Conflitto è uno stato della Relazione caratterizzato dalla presenza di un Problema cui si associa un Disagio. Quando le nostre relazioni non funzionano come vorremmo, sentiamo un forte senso di disagio, che può tradursi in ostilità e rabbia verso gli altri, con effetti deprimenti. ... Leer más

    $5,395 CLP

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    de Robert L. Heath, Michael J. Palenchar ...
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Leer más

    $127,754 CLP

  • Brand Positioning With Power

    Maximize Your Marketing Impact

    de Robert S. Gordon ...
    This book empowers individuals with practical knowledge to manage their financial wealth from their first job until retirement and beyond.The first main theme is investments and covers security types, investment strategies, and asset allocations for individual investors. The foundation for this theme is the magical behavior of investment returns across securities and time, and the concept of ... Leer más

    $13,883 CLP

  • Creyentes Laicos en la Iglesia y en la Familia de Don Bosco

    hombres y mujeres de las tres pertenencias

    de Antonio Boccia ...
    Este libro que fue escrito por el Autor basado en su experiencia personal como Coordinador Mundial de la Asociación de Salesianos Cooperadores. El autor viajó a diferentes partes del mundo y se reunió con los Salesianos Cooperadores, la Familia Salesiana y otras realidades eclesiales. Durante estas reuniones, el autor notó cierta tensión que hace difícil la libre manifestación de una laicidad, ... Leer más

    $5,395 CLP

  • Army Techniques Publication ATP 3-55.12 (FM 3-55.12) Combat Camera: Multi-Service Tactics, Techniques, and Procedures for Combat Camera (COMCAM) Operations April 2013

    de United States Government US Army ...
    This multi-Service Tactics, Techniques, and Procedures (MTTP) publication for combatcamera (COMCAM) establishes TTP for commanders, planners, and staffs at all levels with a single source document and addresses essential information to plan, employ and integrate COMCAM capabilities.Chapter I Overview of COMCAM OperationsChapter I provides an overview of COMCAM operations and how COMCAM assets ... Leer más

    $3,205 CLP

  • Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edición de Christine Daymon, Kristin Demetrious ...
    Series series Routledge New Directions in PR & Communication Research
    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations ... Leer más

    $86,803 CLP

  • グラフふくおか 2021春号

    de 福岡県 ...
    Series series グラフふくおか
    福岡県の魅力、県政の動き、お知らせ、地域の話題、県議会だよりなど、写真を中心に分かりやすく掲載したグラフ誌です。【内容】特集／九州自然歩道をハイキング小特集／FUKUOKA DESIGN AWARD デザインの力で躍動する福岡県のものづくりsmile移住・定住ふくおか花図鑑／カーネーションきらめきマイタウン／上毛町Fukuoka Pride Food／福岡のお酒 ６次化商品知事のふるさと訪問／嘉麻市県議会だより【「グラフふくおか」について】刊行：年4回（夏号・秋号・冬号・春号）規格（紙版）：A4判、32ページ、オールカラー配布先：県内の公民館、図書館、学校、会社、県の出先機関、市町村役場、医療機関、金融機関、理・美容院など発行：福岡県 県民情報広報課制作：株式会社 利助オフィス【お知らせ】<br... ... Leer más

    Gratis

  • Public Relations, Activism, and Social Change

    Speaking Up

    de Kristin Demetrious ...
    Series series Routledge Research in Public Relations
    Winner of the 2014 NCA PRIDE Book AwardWhy are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. ... Leer más

    $75,014 CLP

  • Amazon故事公關行銷學：向亞馬遜創辦人貝佐斯學習溝通技巧，優化企業和個人品牌價值

    de 小西美沙緒 ...
    Traducido por 賴詩韻 ...
    Series series 財經商管
    資訊爆炸的時代，要怎麼做，才能夠脫穎而出？　　向世上數一數二擅長說故事的男人——傑夫・貝佐斯（Jeff Bezos）　　學習溝通技巧　　■說故事■簡報、面談、郵件往來　　■撰寫企劃案、新聞稿■內外溝通　　■媒體邀約■PR活動■危機處理**　　日本亞馬遜公關部前負責人首度完整一次公開！**　　亞馬遜1994年7月在車庫草創，從不被看好、最早期要靠家人支持購買商品，　　到今日成為全球市值最高的網路零售業龍頭，　　除了不斷創新的Day 1心態，品牌傳達力也是關鍵一環，　　創辦人兼執行長傑夫・貝佐斯（Jeff Bezos），堪稱世間少有的說故事能手。<br ... ... Leer más

    $7,601 CLP