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eBooks de Estrategia

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  • Pricing Revolution

    Cómo la fijación del precio afecta la forma en que compramos on y off line

    de Danilo Zatta ...
    Pricing revolutionCómo la fijación del precio afecta la forma enque compramos on y off line.Cada vez más la fijación del precio correcto de los productos o servicios puede significar el éxito o fracaso de un negocio. En este revolucionario libro, escrito por el experto Danilo Zatta, se abordan los revolucionarios nuevos modelos de negocios y fijación de precios que se utilizan tanto para ventas a ... Leer más

    Antes $6,054 CLP Ahora $5,413 CLP

  • El arte de la guerra

    de Sun Tzu ...
    Aunque los detalles de su vida no son más que conjeturas, Sun Tzu pudo ser un general chino del siglo V a.C., la época de los Reinos Combatientes, que escribió "El arte de la guerra", uno de los libros más antiguos que se conocen y un clásico de la literatura china. "El arte de la guerra" es un compendio de doctrinas básicas sobre táctica y estrategia militar, basándose en dos principios ... Leer más

    Antes $1,125 CLP Ahora $1,006 CLP o gratis con Kobo Plus

  • China's Coercion of States in the Asia-Pacific Region

    Balancing and Wedge Strategies in the Context of Sino-American Competition

    Series series Asian Security Studies
    This book explains why China chooses to coerce Asia-Pacific regional states, despite the risk of such actions creating a backlash and complicating its strategic calculus.China’s coercion of neighboring states, often a variation of heavy informal economic sanctions combined with diplomatic pressure and gray-zone coercive measures, has been increasingly observable in the past decade. It has become ... Leer más

    Antes $70,436 CLP Ahora $62,982 CLP

  • Armed Conflict Survey 2021

    Series series Armed Conflict Survey
    The Armed Conflict Survey is the annual review of the political, military and humanitarian dimensions of all active conflicts from the International Institute for Strategic Studies. It offers in-depth analysis of the drivers, dynamics and outlook of 34 current armed conflicts along with detailed information on conflict parties and more than 60 full-colour maps and infographics. The Armed Conflict ... Leer más

    Antes $596,529 CLP Ahora $533,397 CLP

  • Invasion

    From The Armada to Hitler (1588-1945)

    de Frank McLynn ...
    Most people know that Britain was invaded by the Romans, by the Vikings and by the Normans. Many will know about the Spanish Armada, launched by Philip II in 1588 to bring Protestant England to submission. But fewer people know that Philip launched a second armada in 1596 or that invasion plans were drawn up by the French in 1692, 1708, 1743, 1756, 1759, 1796 and 1801, and by the French together ... Leer más

    $5,816 CLP

  • The Combination of All Forms of Struggle

    Insurgent Legitimation and State Response to FARC

    Series series Columbia Studies in Terrorism and Irregular Warfare
    Over the course of a decades-long armed conflict, the Colombian state took a variety of approaches toward its insurgent opponent, the Revolutionary Armed Forces of Colombia (FARC). Successive governments swung between pursuing negotiations and responding with military counterinsurgency measures. FARC, for its part, proclaimed its commitment to “the combination of all forms of struggle”: seeking ... Leer más

    Antes $35,781 CLP Ahora $31,996 CLP

  • Red Army and Society

    A Sociology of the Soviet Military

    de Ellen Jones ...
    Series series Routledge Library Editions: Cold War Security Studies
    This book, first published in 1985, is the first full-length study of the Soviet Armed Forces as a social institution. Using military manpower as a substantive focus, it identifies those characteristics that the Soviet military shared with counterparts in non-communist systems and those that were unique to the society and political culture in which it was embedded. The discussion encompasses ... Leer más

    $50,789 CLP

  • UDR: Declassified

    In UDR: Declassified, Micheál Smith reveals what the British establishment, the British government and its armed forces knew and had to say about the regiment in recently declassified files. From its formation in 1970 as a locally raised militia, the Ulster Defence Regiment developed into the largest regiment in the British Army. For unionists, service in the UDR was a noble act and often a family ... Leer más

    $11,166 CLP

  • Securing Outer Space

    International Relations Theory and the Politics of Space

    Edición de Natalie Bormann, Michael Sheehan ...
    Series series Routledge Critical Security Studies
    The challenges that space poses for political theory are profound. Yet until now, the exploration and utilization of space has generally reflected – but not challenged – the political patterns and impulses which characterized twentieth-century politics and International Relations. This edited volume analyses a number of controversial policies, and contentious strategies which have promoted space ... Leer más

    $79,237 CLP

  • Insurgents, Raiders, and Bandits

    How Masters of Irregular Warfare Have Shaped Our World

    de John Arquilla ...
    From the small bands of wilderness warriors who battled in 18th-century North America to the "Chechen Lion," and the contemporary conflict in Chechnya, John Arquilla chronicles the deadly careers of the greatest masters of irregular warfare over the past 250 years. Their impact on events has been profound, with irregulars playing crucial roles in such epochal struggles as the Anglo-French duel for ... Leer más

    $21,306 CLP

  • British Naval Aviation

    The First 100 Years

    Edición de Tim Benbow ...
    Series series Corbett Centre for Maritime Policy Studies Series
    In 1909 the British Admiralty placed an order for a rigid airship, marking the beginning of the Royal Navy's involvement with airpower. This collection charts the Navy's involvement with aviation over the following century, and the ways in which its rapid expansion and evolution radically altered the nature of maritime power and naval strategy. Drawing on much new historical research, the ... Leer más

    $74,157 CLP

  • World War II River Assault Tactics

    Series Libro 195 - Elite
    On the major European and Russian fronts throughout World War II, the challenge of crossing rivers under fire was absolutely central to any advance.The Panzers that crossed the Meuse at Sedan in May 1940 cut the French Army in two. The Wehrmacht's ability to cross the great rivers of the western USSR was vital to the lightning advances of Operation Barbarossa in 1941, and in 1943–45 the Red Army ... Leer más

    Antes $18,134 CLP Ahora $16,215 CLP

  • 誰控制了人心,誰就贏得戰爭:心理戰、假消息與領導意志如何奪走你的自由思考?

    de 梁睿哲 ...
    恐懼不會讓你立刻倒下,但會讓你選擇不反抗真正的戰場,不在邊境,而在人心最深處【戰爭背後,是人心的戰場】  本書揭示了戰爭不僅是槍炮的角力,更是情緒與心理的全方位操控。從士兵為何願意上戰場,到領袖如何煽動群體情緒、動員民族憤怒,本書深度剖析各種心理策略與文化機制,揭開戰爭動員的隱性邏輯。你將看到的不只是歷史,而是一套仍在世界各地運作的操控劇本。【恐懼,是最有效的戰術】  政權如何用「內部敵人」製造焦慮?媒體如何讓虛假訊息看起來比真相更可信?從認知操控到情緒勒索,書中以大量實例揭露資訊戰的技術與心理學根源。這不是理論推演,而是現代社會真實上演的「全民心理戰」。【士兵逃跑的瞬間,究竟發生了什麼?】  不是每一場敗仗都輸在武器。書中詳細分析了士氣崩潰的心理節點——從創傷記憶、集體崩潰到習得性無助,每一個情緒裂縫,都是整體戰局崩解的前奏。當心理支撐瓦解,戰力瞬間歸零。【不是輸掉戰爭,而是信仰崩盤】  ... Leer más

    Antes $10,455 CLP Ahora $9,131 CLP

  • Modern War and the Utility of Force

    Challenges, Methods and Strategy

    Series series Cass Military Studies
    This book investigates the use and utility of military force in modern war.After the Cold War, Western armed forces have increasingly been called upon to intervene in internal conflicts in the former Third World. These forces have been called upon to carry out missions that they traditionally have not been trained and equipped for, in environments that they often have not been prepared for. A ... Leer más

    $79,237 CLP

  • British Napoleonic Infantry Tactics 1792–1815

    Series Libro 164 - Elite
    The British Army that faced Napoleon in the Peninsula was small by continental standards, but it consistently out-fought larger French armies, never losing a major open-field action.Its cavalry and artillery were standard; but its infantry achieved unique results, as their tactics were brought to a peak of professional perfection by Wellington. Using contemporary instruction manuals, first-hand ... Leer más

    Antes $16,226 CLP Ahora $14,508 CLP

  • Making British Defence Policy

    Continuity and Change

    de Robert Self ...
    Series series Routledge Advances in Defence Studies
    This book explores the process by which defence policy is made in contemporary Britain and the institutions, actors and conflicting interests which interact in its inception and continuous reformulation.Rather than dealing with the substance of defence policy, this study focuses upon the institutional actors involved in this process. This is a subject which has commanded far more interest from ... Leer más

    Antes $63,619 CLP Ahora $56,886 CLP

  • Demyansk 1942–43

    The frozen fortress

    Series Libro 245 - Campaign
    A highly illustrated account of the battle for the Demyansk Pocket on the Eastern Front in World War II.The fighting around the town of Demyansk was one of the longest encirclement battles on the Eastern Front during World War II, stretching from February 1942 to February 1943. Originally, the German 16. Armee occupied Demyansk in the autumn of 1941 because it was key terrain that would be used as ... Leer más

    Antes $21,589 CLP Ahora $19,304 CLP

  • Operacion Odiseo 2011

    Así cayó Alfonso Cano ideólogo del terrorismo de las Farc

    Series Libro 1 - Historia del conflicto armado en Colombia
    Mediante la Operación Odiseo, realizada el 4 de noviembre de 2011 en la vereda El Chirriadero del municipio de Suárez-Cauca, el Ejército Nacional propinó a las Farc el más contundente golpe táctico con connotaciones político-estratégicas, durante la prolongada historia de la guerra del narcoterrorismo comunista contra Colombia.Como consecuencia de la sorpresiva incursión aeroterrestre, pereció en ... Leer más

    Antes $7,942 CLP Ahora $7,102 CLP o gratis con Kobo Plus

  • Terrorismo

    Comprenderlo attraverso la storia

    de Marco Forlesi ...
    «Il terrorismo è la nuova forma della guerra, è il modo di fare la guerra degli ultimi sessant'anni: contro le popolazioni, prima ancora che tra eserciti o combattenti. La guerra che si può fare con migliaia di tonnellate di bombe o con l'embargo, con lo strangolamento economico o con i kamikaze sugli aerei o sugli autobus. La guerra che genera guerra, un terrorismo contro l'altro, tanto a pagare ... Leer más

    Antes $19,305 CLP Ahora $17,262 CLP o gratis con Kobo Plus

  • Il libro di Pei

    La saggezza nell'azione - Consigli per i condottieri e per i guerrieri

    de E.M.T. ...
    Un piccolo volume di consigli per colui che intende comandare, tanto in guerra quanto in pace. Saggezza antica valida anche ai giorni nostri. ... Leer más

    Antes $5,719 CLP Ahora $5,115 CLP

  • Il Principe

    Il Principe, di Niccolò Machiavelli, è un trattato politico del XVI secolo. Il Principe è talvolta considerato una delle prime opere della filosofia moderna, in particolare della filosofia politica moderna, in cui la verità effettiva è considerata più importante di qualsiasi ideale astratto. Era anche in diretto conflitto con le dottrine cattoliche e scolastiche dominanti dell'epoca in materia di ... Leer más

    Antes $5,670 CLP Ahora $5,069 CLP o gratis con Kobo Plus

  • El terrorismo como crimen internacional

    Doble moral de la Unión Soviética

    Series Libro 12 - Geopolítica internacional
    La investigación del problema del terrorismo como crimen internacional reviste en nuestros días palpitante actualidad y un gransignificado no sólo para los especialistas en Derecho Internacional, sino para los más amplios círculos de lectores, que muestran interés hacia las relaciones internacionales y las cuestiones de la lucha ideológica en la palestra mundial.En esta obra que les ofrecemos, la ... Leer más

    Antes $6,806 CLP Ahora $6,086 CLP o gratis con Kobo Plus

  • Aquitania: la fine di una guerra

    Series series Ai bordi della strada...
    Il primo libro di una serie di mete turistiche francesi straordinarie e poco conosciute. Ai bordi della strada... ci sono manifestazioni e luoghi poco conosciuti che meritano una fermata intermedia.Il libro presenta uno dei maggiori eventi estivi d'Aquitania e fornisce uno sguardo più approfondito sul contesto storico ripreso dall'evento, riportato in vita in modo incomparabile: la rievocazione ... Leer más

    $3,033 CLP

  • Women's Perspectives on Drugs and Alcohol

    The Vicious Circle

    de Pamela Raine ...
    Series series Routledge Revivals
    This title was first published in 2001. This text explores a number of questions concerning women's problem drug use and drinking. It details findings from research which examined the type of problems women experience; how, why and by whom a woman's substance abuse becomes identified as a problem; and what happens when they seek help. The author recognizes the centrality of gender and gender ... Leer más

    $49,774 CLP