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Fightback Serie de eBooks

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  • FightBack NOW

    Leveraging your assets to shape the new normal

    de Felix Staeritz, Sven Jungmann ...
    Series Libro 2 - Fightback
    This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are ... Leer más

    Antes $13,483 CLP Ahora $12,056 CLP o gratis con Kobo Plus

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  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    de David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Leer más

    Antes $12,102 CLP Ahora $10,823 CLP o gratis con Kobo Plus

  • Humanocracy

    Creating Organizations as Amazing as the People Inside Them

    de Gary Hamel, Michele Zanini ...
    Management guru Gary Hamel and coauthor Michele Zanini paint a stark picture of how bureaucracy is worse and more costly than ever, and provide a manual for dismantling it and building an entrepreneurial organization that is truly fit for the future.Big idea book from leading business/management thinkerCounterintuitive argument, that bureaucracy is still the biggest obstacle to innovation and ... Leer más

    Antes $26,170 CLP Ahora $23,401 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    de Harvard Business Review, Clayton M. Christensen, Vijay Govindarajan, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... Leer más

    Antes $20,412 CLP Ahora $18,251 CLP o gratis con Kobo Plus

  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    de Rita Gunther McGrath ...
    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Leer más

    $25,596 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • HBR's 10 Must Reads 2018

    The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

    de Harvard Business Review, Robert S. Kaplan, Michael E. Porter, Roger L. Martin, Daniel Kahneman ...
    Series series HBR's 10 Must Reads
    A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important ... Leer más

    Antes $20,444 CLP Ahora $18,281 CLP o gratis con Kobo Plus

  • Harvard Business Review on Succeeding as an Entrepreneur

    de Harvard Business Review ...
    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Leer más

    Antes $17,990 CLP Ahora $16,086 CLP o gratis con Kobo Plus

  • The 80 Minute MBA

    Everything You'll Never Learn at Business School

    de Richard Reeves, John Knell ...
    ***"*Slick, short, funny and focused. And . . . more than 4,000 times cheaper than an MBA" -***IndependentThe 80 Minute MBA* is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? The ... Leer más

    Antes $12,989 CLP Ahora $11,614 CLP

  • HBR at 100

    The Most Influential and Innovative Articles from Harvard Business Review's First Century

    de Harvard Business Review, Michael E. Porter, Clayton M. Christensen, W. Chan Kim, Renee Mauborgne ...
    The most definitive management ideas of the century, all in one place.Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception.With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices ... Leer más

    Antes $28,624 CLP Ahora $25,596 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • What Management Is

    How it works and why it's everyone's business

    de Professor Joan Magretta ...
    A book about management, described by guru Peter Drucker as 'a first rate as an introduction for the non-manager and especially for the beginner, but equally excellent as a rounded, complete, and comprehensive `refresher course' for the most experienced executive.' Both a beginner's guide and a bible for one of the greatest social innovations of modern times: the discipline of management. Leading ... Leer más

    $12,192 CLP

  • Harvard Business Review Project Management Handbook

    How to Launch, Lead, and Sponsor Successful Projects

    de Antonio Nieto-Rodriguez ...
    Series series HBR Handbooks
    The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. ... Leer más

    Antes $24,534 CLP Ahora $21,939 CLP o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Change

    How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

    de John P. Kotter, Vanessa Akhtar, Gaurav Gupta ...
    Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Leer más

    Antes $17,180 CLP Ahora $15,362 CLP

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro