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  • Self-Editing Essentials for Fiction: Polishing Plot, Characters, Scene, and Prose

    Self-Editing Essentials

    Series series Self-Editing Essentials
    You finished your book. That's freaking amazing. Now let's make sure it gets readers turning pages and becoming fans.You worked too hard—doing what 97% of people don't do (finish a book)—to fall short at the crucial self-editing stage. If your plot sags in the middle, your characters feel flat, or your scenes lose steam, readers won't stick around. Agents won't either.This book teaches you how to ... Leer más

    Antes $5,115 CLP Ahora $845 CLP

  • Self-Editing Essentials for Nonfiction: Revising Content, Organization, and Writing

    Self-Editing Essentials

    Series series Self-Editing Essentials
    You wrote an entire book. That's freaking amazing.Now comes the part that terrifies many authors, or the part they just skip altogether: self-editing. This step is crucial to ensuringyour expertise comes through clearlyreaders stay engaged from introduction to final chapterpotential clients actually finish—and remember—your bookThis self-editing nonfiction guide gives you the confidence that won't ... Leer más

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  • Microcopy: Discover How Tiny Bits of Text Make Tasty Apps and Websites

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  • Web Design 101

    Trying to break in to the world of web design, but overwhelmed by the massive amounts of information out there?Then Web Design 101 is for you. It provides a code-free, jargon-light overview of web design from the designer's perspective. So you'll get detailed intros to visual design principles, typography, color, and animation. Then you'll dive deep into the process, from the initial content ... Leer más

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  • Letting Go of the Words

    Writing Web Content that Works

    Series series Interactive Technologies
    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices ... Leer más

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  • Designing Products People Love

    How Great Designers Create Successful Products

    de Scott Hurff ...
    How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation.Written for ... Leer más

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  • Report Writing

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    Employers continue to say that written and oral communication skills are the most important skills for employees. This book presents the basics for writing any kind of report, such as research reports, proposals, case studies, business plans, technical reports, feasibility studies and more. Both novice and experienced writers will benefit from the book. Checklists are included to assist writers in ... Leer más

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  • The McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders

    Packed with customizable editing tools—this practical, up-to-date reference includes the latest on writing and editing onlineThe McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for professionals and novices alike, it guides you through ... Leer más

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    Everyday we write countless memos, letters, and reports without a second thought. Likewise, we give presentations, both formal and informal. Often this writing and speaking gets criticized for being jargon-ridden, obscure, or long-winded--in short, for not being in "plain English." But what is plain English, and how do we go about writing and speaking it? In Plain English at Work, Edward Bailey ... Leer más

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    In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works.Yet the harder we try to create simple user experiences, the more we tie ourselves up in knots. We are undermined by demands to cram in more features, or lured into ... Leer más

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  • Rules of Thumb for Business Writers

    Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample ... Leer más

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