This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented.Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, adverti...

This book brings together discussions about Australian arts policy and funding, outcomes of arts engagement in terms of social inclusion, well-being and education. It presents exemplars of creative programs or case studies that build capacity and lasting impact for communities in urban and regional Australia. This book describes the impact of the arts using narrative case studies. Through this, it develops conceptual understanding and frameworks that can be used to dynamically assess the v...