"If you want to understand people, if you want to serve them, sell to them, work with them… then you have to get good at listening to them. The good news is that you can, and that what you'll find when you do will exceed your expectations."—Alexandra Jacoby, Artist and Online Community R&DProduct design strategy often seeks first to grow the number of users, and to steer them in ways that benefit the organization. This mindset has driven o...

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

"Se você quer entender as pessoas, se quer atendê-las, vender para elas, trabalhar com elas... então você tem que ficar bom em escutar o que elas têm a dizer. A boa notícia é que você pode, e o que você encontrará quando fizer isso excederá suas expectativas." —Alexandra Jacoby, Artista e P&D de Comunidades Online A estratégia de design de produto geralmente busca primeiro aumentar o número de usuários e orientá-los de maneira que beneficie a organização. Essa mentalidade levou nossas orga...

This literary work celebrates the resilience of girls and women of color navigating life’s complexities, grounded in lived experience. It delves into motherhood, daughterhood, and sisterhood, honoring growth, identity, and truth. With emotional depth, it serves as a guide for young women of color on a path to self-empowerment. This narrative offers wisdom for navigating life’s trials while embracing joy, with insight into academic success, financial prudence, and self-discovery. It advocat...

'Indie Survival' is informative, entertaining and a pleasure to read. This audioook(also available as a beautifully formatted eBook) is a new acclaimed handbook for independent music artists and musicians looking to record, write, and promote without a label.In this up-to-the-moment book, musicians cover everything musicians need to know. Drawing on their in-the-trenches experiences, they tell musicians about:Indie Music: Independent Success- Indie music or independent music has been descr...

You've self-published a book and you'd like to see it in your local library or bookstore or the review pages of your favourite newspaper. You'd like to speak or read at a literary festival or event. You'd like to enter it for a book award or prize. This Alliance of Independent Authors (ALLi) guide will tell you how to recognise opportunities, work with publishing partners and open doors, and keep them open, for your own benefit -- and that of all indie authors.This guide is also ai...

Young broke filmmaker is for all inspiring directors, writers and actors who love movies. I share my journey as a indie filmmaker and how I went from struggling filmmaker to motivated filmmaker.

Growing up in central Indiana in the 1960s, '70s and '80s would not have been complete without our favorite hosts from WTTV-Channel 4. Sammy Terry set the spooky scene for Friday-night fright flicks. Cowboy Bob rode in on horseback with daily delights at the corral. Commander KC brought education to television. Along with Janie Hodge, Peggy Nicholson and regional characters, these local hosts were bona fide television stars before national programs began broadcasting kids' shows around the...

My God, we are losing this war. —Lt. Nicholas Cobb, USNMarch 1943. The Usurper’s War has resumed, with disastrous results for the Allies. The Imperial Japanese Navy, flush with victory after securing their eastern flank, turns their gimlet gaze towards the ultimate prize for their Emperor: The Dutch East Indies.For Commander Jacob Morton, XO of the U.S.S. Houston, the oncoming Japanese storm is not unexpec...

Independent artists all over the world are trooping into the entertainment industry to find a spot for themselves. This is because the entertainment industry has proven to be very enterprising and profitable. However, many people give up before achieving anything tangible because they fail to get signed by a big record label. Getting signed by a record label is not a bad idea; however, being an independent artist isn't less profitable. Being by yourself without getting the support that you...

Authors: do you want to see your self-published books in physical bookstores, locally and internationally?While selling print books through brick-and-mortar stores can be challenging, it enables you to reach readers who prefer to browse and shop for books offline. And many authors dream of seeing their print books in bookstores. New technologies, tools and distribution methods make it easier than ever.In this #AskALLi Guidebook: Everything you need ...

Smart business leaders and managers know that companies with excellent processes get better results. Yet, most companies fail to follow a proven process or system for marketing on the Internet. Winning the Website War introduces business leaders to a Four-Step Process for getting results from their web marketing efforts. Discover how a company website and the Internet can drive success or failure when it comes to increasing sales, getting more leads, and retaining customers and clients.