An informed and incisive one stop résumé of the major ‘gurus’ who have had a critical influence on marketing thinking and development. This is much more than just a series of summaries, Sultan Kermally has worked directly with many of the figures in this book. It’s enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight. He describes the key ideas of each ‘guru’, places them in context and explains their significanc...

This book is a one-stop guide to the world’s most important writers on managing people. It summarises all the key concepts and the contribution of each of the leading thinkers in the field, with pro’s and con’s of each theory.Managers HAVE to manage people. It is the most difficult and yet the most rewarding function. This book is more than just a summary of the key concepts, it offers valuable insights into their application and value, including national and international real-lif...

Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management Ideas looks at: * Total quality management *Benchmarking *Customer service *Business process re-engineering *Performance measurement *Empowerment *Learning and knowledge-focused organiza...