Forget everything you learned about selling.Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?In Sell Without Selli...

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace--one in which meaningful product differentiation has all but disappeared--you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted c...

Combining leading-edge research with a vast amount of field experience, this book will show anyone how to become the trusted sales professional who consistently wins new business.Customers today are overloaded with information and overwhelmed by options. product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers’ eyes--has disappeared. Therefore, between not recognizing product differences, combine...

A comprehensive guide to consistent sales success and effective customer relations.The amount of time customers have to invest in sellers is limited. They want the information they need now. Don't dress it up. Don't overdo it. Don't waste their time. Zero-Time Selling gives every sales professional, sales manager, entrepreneur and CEO the tools to be completely responsive to that customer request. And win more orders in less time.Zero-Time Sellin...

If you are a Citrix® engineer, a virtualization consultant, or an IT project manager with prior experience of using Citrix XenApp® and related technologies for desktop virtualization and want to further explore the power of XenApp® for flawless desktop virtualization, then this book is for you.

Learn how to deploy and configure all the available Citrix NetScaler features with the best practices and techniques you need to knowKey Features\[\*\]Implement and configure all the available NetScaler Application Delivery features and monitor NetScaler VPX performance in your environment\[\*\]Packed with real-word NetScaler deployment scenarios to help you see the configuration principles in action\[\*\]Integrate NetScaler with other Citrix t...

January 1991. IRAQ. Eight members of the SAS regiment embark upon a top secret mission to infiltrate deep behind enemy lines. Under the command of Sergeant Andy McNab, they are to sever a vital underground communication link and to seek and destroy mobile Scud launchers. Their call sign:BRAVO TWO ZERO.Each laden with 15 stones of equipment, they tab 20km across the desert to reach their objective. But within days, their location is compromised. After a fierce fire fight, th...

Ex-deniable operator Nick Stone has spent a lifetime in harm's way - but when someone he cares for very deeply is murdered in cold blood, he can no longer just take the pain.A high-level internecine conflict at the dark heart of the resurgent Russian Empire and an assassin's bullet on an isolated Alpine pass propel him from an apparently run-of-the-mill close-protection task into his most brutal and challenging mission yet.As the body count increases, Stone becomes one of E...

Ex-deniable operator Nick Stone seems to be living his dream, not a care in the world as he steers his camper van round the surfing and parachuting paradise of Australia, a board on the roof, a freefall rig behind him, and a beautiful young backpacker at his side.But when he sees a news report of the massacre of women and children in a terrorist outrage the other side of the world, long-suppressed memories are triggered, and Nick knows he must risk everything to repay a longstanding...

When a young trooper is shot in the head at the Regiment’s renowned Killing House, Nick Stone is perfectly qualified to investigate the mysterious circumstances more deeply. He has just returned from Moscow – still trying to come to terms with the fact that his girlfriend and baby son are safer there without him – so combines an unrivalled understanding of the Special Forces landscape with a detachment that should allow him to remain in cover.But less than forty-eight hours later, ...

Random House presents the audiobook edition of Line of Fire by Andy McNab, read by Paul Thornley.Nick Stone is back in London but if he thought he was home for a break, he’s very, very wrong.Backed into a corner by a man he knows he cannot trust, ex-deniable operator Nick Stone strikes a devil’s bargain. In exchange for his own safety – a life for a life – Stone is charged with locating someone who doesn’t want to be found, current...

Brought to you by Penguin.Three tons of Saddam Hussein's gold in an unguarded warehouse in Dubai...For two of Nick Stone's closest ex-SAS comrades, it was to have been the perfect, victimless crime.But when they're double-crossed and the robbery goes devastatingly wrong, only Stone can identify his friends' killer and track him down...As one harrowing piece of the complex and sinister jigsaw slots into another, Stone's quest for vengeance becomes a ...