Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectat...

Leverage technology to propel humankind toward a better futureA New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of companies using technology to positively impact humanity. Th...

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.With exclusive inside access to all the company...

When Dr. David Kirkpatrick’s wife was diagnosed with Alzheimer’s disease in 2007, their lives—and their marriage—would change forever. In an honest, uplifting, and sometimes heartbreaking account of loving a partner with dementia, Dr. Kirkpatrick creates a clear guide for others in similar circumstances. He shares his perspective both as a loving and grief-stricken husband coping with a profound change in his marriage, and as a geriatric psychiatrist doing everything he can for his wife wh...

The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide....

The Lives Less Ordinary series brings you the most exciting, adventurous and entertaining true-life writing that is out there, for men who are time-poor but want the best. Lives Less Ordinary drops you into extreme first-hand accounts of human experience, whether that's the adrenaline-pumping heights of professional sport, the brutality of the modern battlefield, the casual violence of the criminal world, the mind-blowing frontiers of science, or the excesses of rock 'n' ...

When Dr. David Kirkpatrick’s wife was diagnosed with Alzheimer’s disease in 2007, their lives—and their marriage—would change forever. In an honest, uplifting, and sometimes heartbreaking account of loving a partner with dementia, Dr. Kirkpatrick creates a clear guide for others in similar circumstances. He shares his perspective both as a loving and grief-stricken husband coping with a profound change in his marriage, and as a geriatric psychiatrist doing everything he can for his wife wh...

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this missi...

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).Based on numerous interviews, the book reveals exclusive new information about how Apple...

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the w...

The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life."Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so...

Praise for THE APPLE EXPERIENCE"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple"Carmine Gallo...