Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. This edit...

Greg Marshall's early years were pretty bizarre. Rewind the VHS tapes (this is the nineties) and you'll see a lopsided teenager limping across a high school stage, or in a wheelchair after leg surgeries, pondering why he's crushing on half of the Utah Jazz. Add to this home video footage a mom clacking away at her newspaper column between chemos, a dad with ALS, and a cast of foulmouthed siblings. Fast forward the tape and you'll find Marshall happily settled into his life as a gay man onl...

“My goal is to empower you to train yourself. This is why I want to give you a strong foundation of fitness education in weight training, cardio, nutrition, and keeping the right mental attitude—so that you can live a healthy lifestyle forever.” From Body FitIf you have ever wondered if weight lifting is for you or have been confused on what to do to get in the best shape of your life, Body Fit is for you. Greg Marshall, who has helped thousands of fitness beginne...

A fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view.Colonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with ...

This 14th edition of Sales Force Management continues to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice.By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. The authors have strengthened the focus on the use of technology in sales...

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. It is a comprehensive, holistic source of information about the selling function in modern organizations...

Greg Marshall's early years were pretty bizarre. Rewind the VHS tapes (this is the nineties) and you'll see a lopsided teenager limping across a high school stage, or in a wheelchair after leg surgeries, pondering why he's crushing on half of the Utah Jazz. Add to this home video footage a mom clacking away at her newspaper column between chemos, a dad with ALS, and a cast of foulmouthed siblings. Fast forward the tape and you'll find Marshall happily settled into his life as a gay man onl...

Care is fundamental to our individual and collective well-being, but it is also deeply implicated in historical and present-day injustices.Taking seriously the darker potentialities of care as a relation of exploitation and domination, this edited collection interrogates the social and governance infrastructures that variously shape, expropriate, necessitate and unravel care at the ‘private’ interpersonal level.Combining rich empirical analysis and theoretical rigour, the c...

The Jesus Music: A Story of Redemption as Told by Those Who Lived It shares that story: people creating something they wanted, something that never existed before.The Jesus Music explores the history, evolution, and redemptive thread of Contemporary Christian music over the last fifty years as it spans the convergence of rock and roll, country, and gospel music. As CCM grows, readers will see California artists as much a part of hippie culture as Christian culture...

Billy Graham Was the World’s Best-Known Evangelist—Loved and Admired by Millions. But Very Few Knew Him Personally.Pastor and bestselling author Greg Laurie was one of those fortunate few, blessed with an insider’s view of Billy Graham’s world for more than two decades.With the same painstaking research and eye for detail that distinguishes his previous biographies, Steve McQueen: Salvation of an American Icon and Johnny Cash: The Redemption of...

Join Greg Laurie, pastor and bestselling author of Steve McQueen: The Salvation of an American Icon, as he takes you on a personal journey into the life and legend of Johnny Cash.At the peak of his career, Cash had done it all—living the ultimate rags-to-riches story of growing up on a cotton farm in the Deep South to becoming a Nashville and Hollywood sensation, singing alongside heroes like Elvis Presley and performing for several American presidents.But through ...

Join Greg Laurie, pastor and bestselling author of Steve McQueen: The Salvation of an American Icon, as he takes you on a personal journey into the life and legend of Johnny Cash.At the peak of his career, Cash had done it all—living the ultimate rags-to-riches story of growing up on a cotton farm in the Deep South to becoming a Nashville and Hollywood sensation, singing alongside heroes like Elvis Presley and performing for several American presidents.But through ...