This is the story of a young boy, named after a licence plate, and his sister, named after a type of floor polish who battle an alien menace, the void of space, scary things in sewers and massive explosions, all while discussing the psychologically paradoxical nature of evil, the universe and everything else.They are aided in their quest by Bopi, a cyborg posing as the family pet, Madame Esmeralda- a small medium, a welsh self taught astronaut in a home made suit, a computer with a...

People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media E...

Good Mouse Bad Cat is fascinatingly based on a true story about a couple who rescues injured animals, birds, and even a mouse in this particular case. This is an amazing story about a most unusual reaction to a natural occurrence that will find both the animals in the story and the reader totally in awe. Humorous and unbelievable it is a must read for all.

*"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline… The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline."–*...

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help re...

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and viol...

The Alligator, the Crocodile and the Young Zookeeper is a story about the experiences of an alligator and a crocodile that live enclosed in a zoo. In an accidental encounter with paint the alligator is named Lila and becomes very popular with the visitors to the zoo. The story goes on to show how jealousy and showing off affects their relationship. As the older zookeeper retires a younger one takes his place with little maturity and experience the animals become neglected and all must deal...

Media Literacy teaches students how to navigate through the overwhelming flood of information in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Through engaging examples and facts, students gain an understanding of how the media operate, how they attract attention, and how they influence the public, with chapters concluding in exer...

In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and ...

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was origina...

Written for social science scholars who want to learn more about the qualitative way of thinking, this book addresses the full continuum of issues about the qualitative methodologies. At one end of that continuum are the deeply philosophical concerns of ontology and epistemology. At the other -- concrete -- end of that continuum are the practical issues of what is considered evidence: How does one go about gathering evidence? Where, when, and how does one analyze evidence? What are the alt...

"Potter′s The 11 Myths of Media Violence is a groundbreaking, innovative look at a problem that continues to produce controversy even though researchers have been studying it for more than half a century. . . By explicitly describing the various forces that impede public comprehension of the issue, and by organizing the book around 11 central misunderstandings, Potter brilliantly illuminates the thorny issues that surround the media violence debate. His writing is both...