The second volume in the series presents ground-breaking advances of Viktor Frankl’s logotherapy and existential analysis, with emphasis on the discovery of meaning as central to coping, resilience, and growth. Noted contributors from around the world present empirical and case study evidence for the importance of meaning in diverse populations and settings, as well as theoretical and philosophical perspectives on Frankl’s body of thought.The book opens with a historical perspectiv...

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lac...

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, ...

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more—ultimately,...

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from update...

Jewish Journeys Near Jerusalem provides an introduction to those sites that are convenient to Jerusalem as a travel base. Hours and fees are given—from the cable car up to Massada to a goat farm in Itamar, from an art museum in Maaleh Adumim to the remnants of ancient Beit Shemsh. The book describes several industrial factories that are not open to the public. These are included to give the reader a better appreciation of life in the area and an understanding of the history of many products s...

The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is o...

Jewish Journeys in Jerusalem: A Tourist's Guide is a travel guide designed to give tourists a Jewish experience when visiting the city. The book covers interesting background about popular sites and fascinating details about lesser-known places. How was the Talmudic era grave of Nicanor found? Which places give the best views of the Temple Mount? Where can you walk on the roof of the Old City? How did the Geula neighborhood get its name? Whether this is your first trip to Jerusalem or one of ...

"A powerful novel of tensions—sexual, familial, religious, and political . . . Alexandria—sensual and enchanting—shimmers in these pages" (Dalia Sofer, national-bestselling author of The Septembers of Shiraz).Alexandrian Summer is the story of two Jewish families living their frenzied last days in the doomed cosmopolitan social whirl of Alexandria just before fleeing Egypt for Israel in 1951. The conventions of the Egyptian upper-middle class are ...

Israeli crime fiction that "sets the bar high for subsequent Noir offerings. The genre is hot, Tel Aviv is exotic, and this volume is outstanding" ( Library Journal, starred review).Akashic Books continues its groundbreaking series of original noir anthologies, launched with the summer '04 award-winning bestseller Brooklyn Noir. Each book is comprised of all-new stories, each one set in a distinct neighborhood or location within the respec...

Be spiritually prepared for your journey in Israel.The only travel guide to Israel that will help you to prepare spiritually for your visit. Combining, in quick reference format, ancient blessings, medieval prayers, biblical references, and modern poetry, it helps todays pilgrim tap into the deep spiritual meaning of the ancientand modernsites of the Holy Land. For each of 25 major tourist destinationsfrom the Western Wall to Masada to a kibbutz in the Galileeit gives guidance in shar...

Our illustrated travel guide will take you to Cyprus a beautiful island in the Mediterranean Sea, south of Turkey. After Sicily and Sardinia, Cyprus is the third largest island in the Mediterranean. Although the island is geographically in Asia it is politically a European country and is a member of the European Union.Cyprus gained its independence from the United Kingdom in 1960. Despite a constitution which guaranteed a degree of power-sharing between the Greek Cypriot majority a...