After John A. Macdonald’s death, four Tory prime ministers — each remarkable but all little known — rose to power and fell in just five years.From 1891 to 1896, between John A. Macdonald’s and Wilfrid Laurier’s tenures, four lesser-known men took on the mantle of leadership. Tory prime ministers John Abbott, John Thompson, Mackenzie Bowell, and Charles Tupper headed the government of Canada in rapid succession. Each came to the job with qualifications and limitatio...

Lessons from New Zealand's top entrepreneur on surviving tough times. Michael Hill believes it's possible to succeed in a downturn - in fact, it is the perfect situation in which to perfect a business.International jewellery store-chain owner Michael Hill believes the struggling economy can be a good thing for businesses and entrepreneurs. Instead of fearing the side-effects of recession, wallowing in gloom and convincing ourselves the only safe haven is at home under the blankets, entrepr...

The only book to focus on implementing public policy, this state-of-the-art text offers a comprehensive and lively account of the major insights found in implementation theory and research. Its exploration of the field provides a reflective overview of work in the study of policy implementation worldwide. In doing so, the book reconceptualizes the policy process to highlight the essential role those implementing policy have in moulding, shaping and directing policy during their work.

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make money. Don't be indifferent; be the...

Fear of death and disease preoccupied the European consciousness throughout the early modern era, becoming most acute at times of plague and epidemics. In these times of heightened anxieties, images of saints and protectors served to reassure the faithful of their religious protection against infection. Modes of visual engagement and devotional subject matter were coupled in new ways to reinforce the emotive impact of art works and to reaffirm the perceived reality of the afterlife. In thi...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made.Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, this book gives a thorough overview of the people and organisations involved in the process. Changes to the complexity of the problems faced everywhere and to the way populist approaches to policymaking are emerging make new thinking essentia...

1940s African American literature sits between two of the best-known periods in Black writing. Adding more intricacy to its framing, this decade's literary output commences and ends with watershed creative accomplishments by canonical mainstays in the waiting like Zora Neale Hurston, Richard Wright, Gwendolyn Brooks, James Baldwin, and Ralph Ellison. However, this book shows that mid-century Black literary productivity is not a matter of a handful of canonical figures and instead, it illum...

A history of the Mariposa Folk Festival, from its humble roots in Orillia in 1961 to international acclaim and legendary status as a premier folk music gathering.Mariposa began in the heyday of the early 60s “folk boom.” In its more than fifty-five years, it has seen many of the world’s greatest performers grace its stages: Pete Seeger, Joni Mitchell, Leonard Cohen, Gordon Lightfoot, Buffy Sainte-Marie, Jann Arden, and Serena Ryder.The festival has long hel...

This book is helpful for marketers, bloggers, entrepreneurs, and anyone interested in what exactly copywriting is and how to excel in this line of work. Users of these professional guidelines for copywriting can get the most excellent support to write copy to sell products or services online for profit.This book covers:Basics of copywritingThe best qualities of a copywriterHow to get started in copywritingHow to make money by copywriting

Marketing your shop and products is an important part of running a successful business. Even if you make the most earth shatteringly brilliant product ever invented, if no one knows about it, no one is going to buy it. Effective marketing solves this problem by raising awareness of your brand and establishing your reputation. This, in turn, helps buyers discover your products, builds buyer trust and confidence, and leads to sales and opportunities.In this b...

In this posthumous collection of thought-provoking essays—many published here for the first time—Pulitzer Prize–winning historian and bestselling author David McCullough affirms the value of history, how we can be guided by its lessons, and the enduring legacy of American ideals.History Matters brings together selected essays by beloved historian David McCullough, some published here for the first time, written at different points over the course of his lo...

“A delightful and entertaining book about one of America’s greatest humorists.”—Seth MeyersThis “absorbing, illuminating” (Jon Meacham) biography of the legendary political humorist reveals the life behind his must-read Washington Post columns, featuring never-before-published photos, documents, and interviews.Before Jon Stewart, Stephen Colbert, Trevor Noah, and Doonesbury, there was Art Buchwald. For more than fifty year...