A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief th...

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that...

In 1995, twelve-year-old Sidney Parsons was savagely murdered by two boys his own age. No reason was ever given for this terrible crime, and the 'Demonic Duo' who killed him were imprisoned until their release in 2002, when they were given new identities and lifetime anonymity. Online journalist Scott King investigates the lead-up and aftermath of the killing, uncovering dark and fanciful stories of demonic possession, and encountering a village torn apart by this unspeakable act. But soon...

In this book, influential development practitioners reflect on their careers by writing letters of advice to their younger selves. Sharing their successes and failures, the challenges and barriers they have encountered, and the changes and continuities within their work, these deeply personal accounts provide an invaluable window into the world of development practice.The authors come from nearly 20 countries. They have held a rich mix of jobs across a range of sectors and organisa...

Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will i...

**WINNER OF BOOKSHOP.ORG'S NON-FICTION ANNUAL INDIE CHAMPIONS AWARDFor too long, representations of climate action in the mainstream media have been white-washed, green-washed and diluted to be made compatible with capitalism.**We are living in an economic system which pursues profit above all else; harmful, oppressive systems that heavily contribute to the climate crisis, and environmental consequences that have been toned down to the masses. Tackling the climate crisis re...

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionar...

Today, our lives are dominated by an ideology of extreme competition and individualism. It misrepresents human nature, destroying hope and common purpose. But we cannot replace it without a positive vision, one that reengages people in politics and lights a path to a better world. Urgent and passionate, George Monbiot shows how new findings in psychology, neuroscience and evolutionary biology cast humans in a radically different light: as the supreme altruists and cooperators. He shows how...

Billions of citizens around the world are frustrated with their governments. Why is this? And what can we do about it? In this groundbreaking book Michael Barber draws on his wealth of international experience advising political leaders, to show how those in power can make good on their promises.'Refreshingly ruthless ... has an uplifting brio to it' Economist'Michael Barber is a source of inspiration and wisdom' Andrew Adonis, New Statesman'Excell...

Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive strategy- Test and change your assumptions about custom...

Citizens by Jon Alexander is a bold, uplifting wake‑up call for anyone who feels that democracy, community, and everyday life have been reduced to clicking, buying, complaining — and waiting for "them" to fix it. If you're tired of politics-as-performance, brands-as-saviours, and institutions that treat people like customers or problems to manage, this book hands you a different lens: the Citizen inside every one of us.Alexander's core idea is brilliantly simple and deeply...

Where did we lose our idealism and why and at what cost?' In these conversations with people of a younger generation Mamphela Ramphele responds to the growing despair among young South Africans about the cracks that are appearing in our system of governance and threatening the idealism of the country that reinvented itself with the dawn of democracy in 1994. She shows incisively how successive post-apartheid ANC governments have betrayed the nation for a culture of impunity among those clo...