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Showing results for "simone ahuja"

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Jugaad Innovation

Think Frugal, Be Flexible, Generate Breakthrough Growth


2012

EN

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jug...

18,99 €

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Frugal Innovation

How to do more with less - free e-short


2015

EN

With a Foreword by Paul Polman, CEO, Unilever.Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savi...

Free

Marketing 3.0

From Products to Customers to the Human Spirit


2010

EN

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating produc...

18,99 €

Conscious Capitalism

Liberating the Heroic Spirit of Business


2012

EN

As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can-and do-work most powerfully to create value for all stakeholders: i...

20,55 €

or Free with Kobo Plus

The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

2022

EN

Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social better...

9,00 €

or Free with Kobo Plus

The End of Competitive Advantage

How to Keep Your Strategy Moving as Fast as Your Business

2013

EN

Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single domin...

22,57 €

or Free with Kobo Plus

Reverse Innovation

Create Far From Home, Win Everywhere

2012

EN

A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact ...

19,28 €

or Free with Kobo Plus

The Marketing of Meaning

Why purpose markets itself


2017

EN

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why purpose markets itself,” and offers you the recipe to thriving in challenging times.

Free

Change

How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times


2021

EN

Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll...

15,99 €

2009

EN

A practical workplace guide to handling conflict effectivelyManaging employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Conflict Resolution at Work For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale.One of the only trade pub...

13,99 €

The Organization of the Future 2

Visions, Strategies, and Insights on Managing in a New Era

2009

EN

With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and must do to survive in the turbulent 21st Century.Outsmart Your Rivals by Seeing What Others Don’t, Jim ChampyOrganization Is Not Structure but Capability, Dave Ulrich & Norm SmallwoodThe Leader’s Mand...

18,99 €

Innovation to the Core

A Blueprint for Transforming the Way Your Company Innovates

2008

EN

If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos--the consulting firm Skarzynski co-founded w...

22,57 €

or Free with Kobo Plus