Useful books already exist to provide tactical overviews for how to apply social media to various areas of a business (marketing, customer service, product development, etc.) There are also fairly strong books that evangelize social media at a strategic level. But there is no definitive management book with detailed, credibile specifics on how to rethink the modern organization for the social media era. Social Business is that book. Social Business begins by exploring how the social, cultu...

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social medi...