*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil.Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable gro...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Lang...

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, med...

*NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIESCommunication can make the difference between failure and success. When communication goes badly, it's a nigh...

Es gibt Geheimnisse überzeugender Kommunikation: eine geheime Kombination körperlicher, verbaler und vokaler Reize und Signale, die schon seit Zehntausenden von Jahren existieren und nach wie vor darüber entscheiden, wer es heutzutage im Geschäftsleben oder in der Politik an die Spitze schafft. In der Vergangenheit haben viele Menschen versucht, diese Geheimsprache zu entschlüsseln, doch erst jetzt, nach den jüngsten Durchbrüchen in der Neurowissenschaft und Verhaltensökonomie, können wir ...

This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.

**'The epic story of an iconic aircraft and the breathtaking courage of those who flew her' Andy McNab, bestselling author of Bravo Two Zero'Compelling, thrilling and rooted in quite extraordinary human drama' James Holland, author of Normandy 44From John Nichol, the Sunday Times bestselling author of Spitfire, comes a passionate and profoundly moving tribute to the Lancaster bomber, its heroic crews and the men and women who kept her airb...

'The epic story of an iconic aircraft and the breathtaking courage of those who flew her' Andy McNab, bestselling author of Bravo Two ZeroFormer RAF Tornado Navigator, Gulf War veteran and bestselling author John Nichol now tells the inspiring and moving story of this legendary aircraft that took the fight deep into the heart of Nazi Germany.'The Avro Lancaster is an aviation icon; revered, romanticised, loved. ...

Lucy Lancaster celebrates Opposite Day at school in this fifth book in a chapter book series full of magical mishaps and everyday childhood adventures.It’s Opposite Day at Brewster Elementary! The whole school is going all in as they talk in opposites and play opposite games. But then Lucy’s magical hiccups take the silly hijinks one step too far. What can she do—or not do—to avoid spoiling the fun?With easy-to-read language and illustrations on al...

Lucy Lancaster, Heidi Heckelbeck’s best friend, discovers her own magic in this first book in a chapter book series full of magical mishaps and everyday childhood adventures.Lucy Lancaster is good at being a lot of things. She’s a best friend, a stellar student, and a budding Super Flag Tag athlete. But there is one thing she hadn’t planned on being: magic!One day, mayhem breaks out after Lucy develops a mysterious case of the hiccups that have the magical ...

Lucy wishes her magical hiccups away when her cousin comes to visit in this third book in a chapter book series full of magical mishaps and everyday childhood adventures.Lucy Lancaster is determined to have the perfect weekend with her cousin Skye. If only her hiccups wouldn’t get in the way of her plans! Finally Lucy decides to stop her hiccups, once and for all. But how do you cure a case of magical hiccups?With easy-to-read language and illustrations on ...