A mammal ecologist's "ode to this familiar yet mysterious creature . . . by turns lyrical, salty, funny and scholarly" ( The New York Times Book Review).The fox. For thousands of years myth and folklore have celebrated its cunning intelligence. Today the red fox is the nature's most populous carnivore, its dancing orange tail a common sight in backyards. Yet who is this wild neighbor, truly? How do we negotiate this uneasy new chapter of an ancient relation...

‘A lovely little book … quietly lyrical, often funny and gently persuasive’ Sunday Times‘Succinct, clear, sophisticated. I couldn't stop reading it’ Jeff VanderMeerWe’ve all seen the fox.A flash of his brushy tail disappearing between the gap of a fence, a blaze of orange caught in the headlights as he scampers across the road. We’ve heard him too, his strange barks echoing in the city night. Perhaps we’ve even come face to face wit...

Seit Urzeiten begleitet der Fuchs den Menschen, und schon immer war er für seine Intelligenz und Schlauheit berühmt. Heute ist er das am weitesten verbreitete Raubtier und sein leuchtendes Fell selbst in den Städten ein häufiger Anblick. Doch wer ist dieser wilde Nachbar des Menschen in Wirklichkeit? Adele Brand erschließt uns in ihrem klugen und warmherzigen Buch den mysteriösen Kosmos der Füchse mit ihren erstaunlichen Überlebenskünsten.In Gegenden nördlich des Polarkreises und i...

‘A lovely little book … quietly lyrical, often funny and gently persuasive’ Sunday Times‘Succinct, clear, sophisticated. I couldn't stop reading it’ Jeff VanderMeerWe’ve all seen the fox.A flash of his brushy tail disappearing between the gap of a fence, a blaze of orange caught in the headlights as he scampers across the road. We’ve heard him too, his strange barks echoing in the city night. Perhaps we’ve even come face to face wit...

Increase ROI through more effective brand marketingAccording to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of p...