Building and Growing Brand Equity offers a comprehensive exploration of how organizations develop, maintain, and expand valuable brand identities in competitive global markets. This resource examines fundamental concepts of brand management, including equity measurement, positioning strategies, and consumer perception across diverse regions from Asia and Africa to Europe and the Americas. The text addresses practical frameworks that marketing executives, business strategists, and entrepren...

Sometimes when you're desperate to leave the past behind, the past is eager to catch up! Anuradha leaves Gurgaon when Dhruv chooses his family over her. She thinks that chapter of her life has ended, and starts afresh in Mumbai. But strangely, it seems her past is trying to catch up. Dhruv suddenly comes back into her life. Even as they try to figure out their relationship, horrible things start happening to people they know. Together, Anuradha and Dhruv need to find out w...

Megha, a homemaker in Gurgaon, receives a letter.Mandira, a top MNC executive in New Delhi, receives a letter.Shonali, a Corporate Slut in Mumbai, receives a letter.Three unknown people; three different lives; one common thread that binds them together AlokWhy is he calling them after so many years? What is it that he has, which he wants to return to each one of them?Three times loser…. is the story of love and friendship; of sacrifice and deceit and of victories and heart-breaks. The story ...

One Hidden Truth. One Painful Betrayal. One Lost Love.What would you choose between love and a high end multi-national company’s job?In the riot stricken Gujrat of 2002, Chandan Mathur, Marketing Manager of The Uni-Cola Company, the world’s largest soft-drink giant is caught in between this maze of love, a promising job with beverage MNC and the cold blooded murder of an employee.Will Chandan and Bhavna’s sizzling love story have a cold ending?

Take a deep breath before you are born here, my child! You take birth in a land where I struggled; gave it my sweat and blood. A land that I thought belonged to me..unbridled, uncompromising. Krishna is a Dalit boy from Bihar who struggles to overthrow the chains that hold him back. Chhavi is a high caste Brahman girl fighting for the rights of others, propagating equality in a politically charged Lucknow University campus. After Krishna saves Chhavi from getting torched during a protest a...

These two volumes constitute the selected and revised papers presented at the Second International Conference on Communication, Networks and Computing, CNC 2022, held in Gwalior, India, in December 2022.The 53 full papers were thoroughly reviewed and selected from the 152 submissions. They focus on the exciting new areas of wired and wireless communication systems, high-dimensional data representation and processing, networks and information security, computing techniques for effic...

These two volumes constitute the selected and revised papers presented at the Second International Conference on Communication, Networks and Computing, CNC 2022, held in Gwalior, India, in December 2022. The 53 full papers were thoroughly reviewed and selected from the 152 submissions. They focus on the exciting new areas of wired and wireless communication systems, high-dimensional data representation and processing, networks and information security, computing techniques for efficient ne...

This book constitutes selected and revised papers presented at the Second International Conference on Communication, Networks and Computing, CNC 2020, held in Gwalior, India, in December 2020.The 23 full papers and 7 short papers were thoroughly reviewed and selected from the 102 submissions. They are organized in topical sections on wired and wireless communication systems; high dimensional data representation and processing; networking and information security; computing Techniqu...

The Buddha and His Dhamma was B.R. Ambedkar's last work. Published posthumously, it presented a radical reorientation of Buddhist thought and literature, aptly called navayana. It deals with Ambedkar's conceptualization of Buddhism and the possibilities it offered for liberation and upliftment of the Dalits. It presents his reflections on the life of the Buddha, his teachings, and the spread of Buddhism by interweaving anecdotes with detailed analyses of the religion's basic tenets. The au...