Counterintuitive insights about building successful relationships- based on research into human-computer interaction.Books like Predictably Irrational and Sway have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.Based on his decades of research, Nass demonstrates that...

STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERSThe driver was insistent: “A woman should not be giving directions.” Despite the customer service rep’s reassurance that the navigation system in his car wasn’t actually a woman—just a computer with a female voice—the driver (and many others like him) refused to listen. There was only one person for BMW to call for help: Clifford Nass, one of the world’s leading exp...