This concise and accessible second edition introduces readers to one of the most exciting and fast-paced media industries: public relations—its history and current practice, the types of employment roles available, and practitioner job responsibilities including writing, research, and strategic planning.Orienting readers to this dynamic and engaging industry, this book gives readers the tools they need to consider career prospects and professional duties. It weaves case studies and...

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic c...

Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout, this sixth edition features:A look at how journalists...

The world’s her oyster…until someone is stabbed with her shucking knife.With a struggling pearl party business, sisters Kelly and Jodi Silverman are thrilled to land a weekend long jewelry party at a large estate. But the gothic house, complete with its weeping woman fountain, gives Kelly a bad vibe.A nasty storm strands them at the spooky mansion. And when the birthday gal is found with Kelly’s shucking knife poking from her chest, they’re not only stuck i...

With works by over 100 poets, The Bloomsbury Anthology of Contemporary Jewish American Poetry celebrates contemporary writers, born after World War II , who write about Jewish themes.This anthology brings together poets whose writings offer fascinating insight into Jewish cultural and religious topics and Jewish identity. Featuring established poets as well as representatives of the next generation of Jewish voices, it includes poems by Ellen Bass, Charles Bernste...