What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized in the media′s agenda often demand attention on the public agenda and in turn, slide up the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers′s research on social issues that hit the top of the media agenda--the war on drugs, drunk driving, the Exxon Valdez, AIDS, and the...

On September 11, 2001, AT&T's traffic was 40 percent greater than its previous busiest day. Wireless calls were made from the besieged airplanes and buildings, with the human voice having a calming influence. E-mail was used to overcome distance and time zones. And storytelling played an important role both in conveying information and in coping with the disaster. Building on such events and lessons, Crisis Communications features an international cast of top contributors exploring emergen...

Les travaux d’Everett Mitchell Rogers sont marqués par une dimension empirique forte, à l’image de sa thèse publiée sous forme d’ouvrage en 1962, rapidement traduite dans de nombreuses langues, et mondialement connue sous le titre de Diffusion of Innovations. Afin de comprendre le cheminement scientifique de Rogers, il est indispensable d’identifier les bases théoriques et empiriques qui ont conduit sa réflexion jusqu’à sa conceptualisation. Dans un second temps, nous exposerons l...

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happi...

Afin de comprendre le cheminement scientifique de Rogers, il est indispensable d’identifier les bases théoriques et empiriques qui ont conduit sa réflexion jusqu’à sa conceptualisation. Puis, nous exposerons le cadre de référence de la diffusion des innovations, intégrant les questions d’adoption ou rejet des innovations, de prise en compte des acteurs et de facteurs de diffusion. La dernière partie s’arrêtera sur les bourgeonnements théoriques générés par les travaux de l’auteur.

This book is about the work of Carl Rogers, not the life of Carl Rogers. The personal problems Carl Rogers had with alcohol and his marriage have nothing to do with his counseling method. This brief book focuses on the method of counseling that he invented. Method and technique are not to be confused with counseling theory. A counseling theory is a set of guiding principles that structure the course of counseling. A method or technique is a strategy for eliciting a response from a client. ...

"Mabel" is an entertaining, informative and humorous tale of three wildly unusual characters, in an eccentric old roadster, trying to survive the unexpected dangers they encounter as they explore the back roads of Western America, far from civilization. What starts as a simple vacation trip transforms into a life changing adventure that will take you to exciting places you've never been before and leave you computer links so you can rediscover them.Meet Everett, he's an Ar...

The search began in 1946 for a location to conduct long-range missile tests. Cape Canaveral was chosen in part due to a nearby deactivated military base that could support a long-range proving ground for test firing missiles. The base, originally known as Banana River Naval Air Station, was eventually renamed Patrick Air Force Base in honor of a distinguished Army general. Today, Patrick is part of Air Force Space Command, and it is operated by the 45th Space Wing that also oversees launch...

Best-selling author Britney King returns with a page-turning thriller novel that will take you on a rollercoaster ride of suspense and intrigue. Join six friends as they confront a fateful decision that spirals into a dark and twisted journey.During a night of drunken revelry, three couples spontaneously agree to swap spouses for a wild weekend that promises liberation from the monotony of their lives. They're all friends—what could possibly go wrong?As the...

When a historic battlefield site is discovered and studied, the focus is often on the “hardware”: remnants of weaponry, ammunition, supplies, and equipment that archaeologists carefully unearth, analyze, conserve, and frequently place on display in museums.But what about the “software”? What can archaeology teach us about the humans involved in the conflict: their social mores and cultural assumptions; their use and understanding of power?In The Archaeology of Engagemen...

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, pr...

No job? Fresh out of school? Laid off? In the rapidly emerging gig economy, millions of workers will never have a job. But they can have a lifetime of profitable and satisfying assignments and projects. Written by an adept consultant who hasn’t had “permanent employment” since 9/11, this handy little book will help you survive - and thrive - as an independent contractor. Don’t wait for someone else to decide your future - here’s how to write your own story.