Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are al...

A new philosophy for finding joy and fulfillment through work, and identifying the career path that's right for you.Historically, men and women have worked to provide the bare essentials for everyday life. Life is a Bicycle examines work's higher purpose: to nurture the advancing mind and unfold the soul. It is your birthright to express yourself harmoniously through your daily work. Using the bicycle as a metaphor for the journey, this book lets you disco...