This book examines two fundamental philosophical questions: Why do we do the things that we do? And how can we do things differently? A factory owner who encourages his employees to set their own salary, the sustainable production of cars, the revolutionary ideas of Nietzsche, Thomas Kuhn and Michel Serres - Benammar shows how creative ideas emerge when people dare to analyse and reframe their core beliefs. The world changes and we have to change with it. In this book, the technique of ref...