You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn how to go about devising your trade mark. The essential steps to ensure that you can use...

Easy to understandThis book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective. The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars.Entertaining and accessibleAll these groups told me repeatedly that they wanted a more detailed ...

About AuthorLiam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality.Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis.

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn how to go about devising your trade mark. The essential steps to ensure that you can use...

About AuthorLiam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality.Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis.

Easy to understandThis book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective. The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars.Entertaining and accessibleAll these groups told me repeatedly that they wanted a more detailed ...

In this “Quick Guide” edition you will learn the important basic issues around trade mark requirements and use. For more extensive insights you are advised to purchase the entire book in either eBook or hard copy form. The entire book is titled "How to Create a Trade Mark, Protect it and Build your Brand" About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create busi...

You will learn how to devise your trade mark The essential steps to ensure that you can use the mark How to register and protect it How to exploit multiple types of trade marks The misconceptions regarding company names Errors relating to domain names How to use your branding to get free publicity How to add value to your brand A strategy to follow for expansion Practical examples of trade marks You will benefit from knowing the direct route to creating a strong branding. Everything in thi...

This book will inspire you to be an active inventor/innovator. Unlock your ideas and turn them into profitable reality. It shows you how to go through the stages from concept to sales. It tells you how to limit the downside risk and offers you a variety of options to your same objective - success. Easy to understand This book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual prope...

In this “Quick Guide” edition you will learn the important basic issues around patent requirements and use. For more extensive insights you are advised to purchase the entire book in either eBook or hard copy form. The entire book is titled "Wherever you are in the world You Are an Inventor" About Author Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and...