As an entrepreneur or business owner, how do you turn a goldmine of expertise and experience into a brilliant book that will build your business? Step by step, Lucy McCarraher takes you through the challenging but hugely rewarding transition from well-thought-of expert to thought-leading author. Book Magic will hand you the golden keys to success: - Clarity and confidence – writing your book will make you better at what you do - Authority and influence – nothing sells you like a book - Pro...

Why are so many fewer women than men writing business books about their knowledge, experience and expertise? Maybe for the same reasons that fewer women than men start their own businesses: we have less confidence in our own abilities, are more risk averse, and have to factor in caring responsibilities; we are also taken less seriously by society and its organisations, and lack role models, mentors and networks. Author, publisher and book mentor Lucy McCarraher is on a mission to change th...

Nothing sells you like a book … but it had better be a good book!If you want to create a powerful non-fiction book that serves and attracts your ideal clients while positioning you as the go-to expert in your industry, you need to rethink your entire approach to planning and writing your book.Using a unique approach that has been honed over years of working directly with entrepreneur authors, Lucy and Joe show you exactly how to position a...

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. 'How To Write Your Book Without The Fuss' will show you exactly how to write for maximum impact, influence and income, so that you will have a book ...