This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an event...

Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as:• Why does politics matter?• Why obey the state?• What are the key approaches to power?• How are political decisions made?• What are the current issues af...

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to av...

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative histor...

Many of us feel a pressing desire to be different—to be other than who we are. Self-conscious, we anxiously perceive our shortcomings or insufficiencies, wondering why we are how we are and whether we might be different. Often, we wish to alter ourselves, to change our relationships, and to transform the person we are in those relationships. Not only a philosophical question about how other people change, self-alteration is also a practical care—can I change, and how?

Deforestation is frequently a topic of discussion in the environmental arena, but it is not just the number of trees that matters; the quality of the forest is also important. Even where the forest area is stable or increasing, there are often rapid changes in its character. Natural forests are being replaced by plantations or by intensively managed forests. Around the world, forests are becoming younger and less diverse, in both species and structure; this has important impacts for biodiv...

Stunning all-star adaptations of Ackroyd's intriguing London storiesA superb collection of dramas guaranteed to thrill and entertain from best-selling author Peter Ackroyd. Set in the heart of London, these star-studded adaptations feature parallel investigations into killings across two centuries, black magic, haunted houses, holy ghosts and a stunning performance by Simon Callow as the magnificent Charles Dickens.Novelist, biographer and critic, Peter Ack...

Nine classic plays from the award-winning American dramatist, plus a selection of his poetryEugene O'Neill’s revolutionary 20th century dramas changed the direction of American theatre, introducing European realism and experimental techniques to the US stage. He wrote more than 50 plays, portraying characters on the margins of society and tackling controversial issues, winning a Nobel Prize, and four Pulitzer Prizes.We open our collection with his magnifice...

* Provides specific examples of germplasm research related to climate change threats * Edited by internationally renowned experts in the field * The final chapter of the book draws a synthesis of the many issues raised within the book

This exclusive compilation was first published to celebrate the 25th anniversary of the 'Quote, Unquote'. It takes a fond look a the show in which celebrity guests are quizzed about quotations, famous and obscure, and invited to contribute their own quotes and anecdotes. From identifying Shakespearean dialogue, attributing witty last words and putting names to famous one-liners, panellists go on to discuss everything that could possibly fall between two quotation marks, from eavesdropping ...