Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to insight presentation, incorporating the latest developments in digital transformation and emerging research technologies.This updated fifth edition provides a practical f...

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an...

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.***B2B Customer Experience***shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk...

This eight-volume set in two parts gives voice to some intrepid women travellers touring post-Napoleonic France. The volumes are facsimile editions and are introduced and edited by experts in their field.

This eight-volume set in two parts gives voice to some intrepid women travellers touring post-Napoleonic France. The volumes are facsimile editions and are introduced and edited by experts in their field.

This eight-volume set in two parts gives voice to some intrepid women travellers touring post-Napoleonic France. The volumes are facsimile editions and are introduced and edited by experts in their field.

This eight-volume set in two parts gives voice to some intrepid women travellers touring post-Napoleonic France. The volumes are facsimile editions and are introduced and edited by experts in their field.

A experiência do cliente, ou CX, tomou a cena do marketing nos últimos tempos e colocou o cliente como centro da estratégia e dos processos das organizações. No entanto, a maior parte dos livros sobre customer experience gravitam em torno do universo B2C (business-to-consumer). Neste livro, Nick e Paul rompem essa abordagem e propõem um olhar focado no B2B (business-to-business), explorando suas especificidades. Em Customer Experience B2B, os autores explicam o que é experiência do cliente...

Você já ouviu falar em Customer Experience (CX)? Experiência do cliente é uma nova abordagem estratégica para colocar o cliente em primeiro lugar por meio da gestão de cada etapa de sua jornada. Proporcionar uma experiência diferenciada aos clientes é ser capaz de identificar e de remover atritos do processo de compra, adequar a proposta de valor a cada segmento, comunicar-se com cada persona usando a linguagem e os canais mais adequados, elaborar campanhas e atividades de marketing engaja...

Declared a 'game-changer' by the Hague Conference Secretary General, the 2019 Hague Convention on the Recognition and Enforcement of Foreign Judgments in Civil or Commercial Matters has introduced international obligations of unprecedented sweep and power. Now, this authoritative treatise provides the diplomatic background and the historical context for the Convention, discussing the law on judgments recognition in the absence of the Convention's ratification. After recounting the twenty-s...

Significant attention today focusses on heritage destruction, but the key international laws prohibiting it - the 1954 Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict and its First and Second Protocols (1954/1999) - lay out two core strands to limit the damage: the measures of respect for armed forces, and the safeguarding measures states parties should put in place in peacetime. This volume incorporates wide-ranging international perspectiv...

Animals have been entwined with our lives since the earliest days of civilization. Many of the first cave drawings are of animals and how they interact with humans. Dogs were loyal companions and protectors. Cats kept the home safe from mice and curled up on a lap after a long day of work. Both were worshipped as gods and goddesses.As our society grew, so did our appreciation of our animal neighbors on our Earth. Many of us now care for more unusual pets such as rabbits and geckos....