Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass co...

Cyber warfare, a term that encompasses a wide range of computer-based attacks on targeted enemy states, has emerged as one of the most pressing national security concerns of the 21st century. All around the world, the scramble to shield thoroughly computerized military and infrastructure resources from cyber attacks is intensifying. Military experts, for example, believe that Ukraine's ability to defend its cyberspace from Russian cyber attacks was one of the key reasons R...

Notwithstanding the long shadows cast by Abu Ghraib and Guantánamo, the United States has been generally humane in the treatment of prisoners of war, reflecting a desire to both respect international law and provide the kind of treatment we would want for our own troops if captured. In this first comprehensive study of the subject in more than half a century, Paul Springer presents an in-depth look at American POW policy and practice from the Revolutionary War to the current wars in Iraq a...

The attacks of September 11 and the resulting War on Terror have defined the first decade and a half of the 21st century. This text closely examines and analyzes the primary documents that provide the historical background of today's worldwide War on Terror.9/11 and the War on Terror: A Documentary and Reference Guide provides readers with a rare opportunity to read and examine a variety of primary documents related to the September 11, 2001 attacks and th...

This book provides an insightful introduction to the most important field of military innovation for the 21st century—robotic and drone weaponry.For centuries, warring nations have sought to lower the risk to highly vulnerable humans on the battlefield, typically by providing protective armor, making soldiers' positions more difficult to detect, or by striking from locations safe from retaliation. Autonomous weaponry has now reached the point where robotic systems ...

Providing an invaluable introductory resource for students studying cyber warfare, this book highlights the evolution of cyber conflict in modern times through dozens of key primary source documents related to its development and implementation.This meticulously curated primary source collection is designed to offer a broad examination of key documents related to cyber warfare, covering the subject from multiple perspectives. The earliest documents date from the la...

This timely handbook traces the development of cyber capabilities from their roots in information warfare and cryptology to their potential military application in combat.Cyber warfare is gaining prominence as a serious tactic in military conflicts throughout the world. And, as the most network-dependent nation on earth, the United States is the most vulnerable. Military expert and author Paul J. Springer examines the many facets of cyber combat—from the threats of...

Offering comprehensive coverage for those examining Civil War propaganda, this volume provides a broad analysis of efforts by both Union and Confederate sides to influence public opinion of America's deadliest conflict.This illuminating reference work contains excerpts from roughly 100 individual pieces of propaganda generated during the American Civil War in the North and the South, as well as contextual analysis to assist readers in understanding its utility, imp...

Military robots are affecting both the decision to go to war and the means by which wars are conducted. This book covers the history of military robotics, analyzes their current employment, and examines the ramifications of their future utilization.Robotic systems are the future of military conflicts: their development is already revolutionizing the nature of human conflict-and eroding the standards of acceptable behavior in wartime. Written by a professor who teac...

At King Arthur's court, one old overlooked serving woman held the ultimate powers of life and death--but even she could not turn Fate aside from its course!The Paul Di Filippo Presents series showcases the best in modern speculative fiction, personally selected by one of the most acclaimed authors and critics in the science fiction and fantasy fields.

This second edition volume expands on the previous edition with new methods and refinements ranging from tissue clearing and three-dimensional imaging, to explant culture systems, lineage tracing, high-resolution transcriptomics, metabolism, and chromatin structure analysis. The chapters in this book are organized by molecular depth, progressing from foundational methods to approaches that probe cellular and nuclear mechanisms. The protocols presented here reveal how cellular behaviors and...

This fully revised new edition explores advances in the prevention and treatment of oral diseases. Beyond the updated chapters, the book delves into regenerative biology, gene editing and the use of CRISPR in oral biology, as well as histone acetylation and deacetylation methods, further reflecting advances in the application of molecular techniques to oral biology. Written for the highly successful Methods in Molecular Biology series, chapters include introductions to their respe...