“Truly the ultimate guide for a coach! This book is a must-read for all coaches whether they are starting out or are well-entrenched. With all my years in coaching, I still discovered new insights!” Michael Beale, NLP Coach and Trainer.Coaching can be transformational or simply transactional. If you truly want to transform lives, then this book is a must-read. Coaching is far more than a job it is a mission. Transformational coaches focus on their self-development as much ...