Salima Ikram es profesora de Egiptología en la Universidad Americana de El Cairo. La autora, arqueóloga especializada en el antiguo Egipto, ha publicado varios libros, académicos y divulgativos, entre los que cabe destacar obras de la relevancia de Death and Burial in Ancient Egypt y Divine Creatures: Animal Mummies in Ancient Egypt; y, junto a A. M. Dodson, The Tomb in Ancient Egypt y The Mummy in Ancient Egypt.Este libro nos ofrece una rigurosa y amena introducción a una de las má...

El marketing ha evolucionado mucho, pero aún sigue habiendo un ingrediente que a menudo pasamos por alto y es esencial para que esta disciplina funcione: el consumidor. Todos nuestros esfuerzos a la hora de vender productos, crear campañas de publicidad o desarrollar newsletters, están enfocados en persuadir al consumidor. Sin embargo, le conocemos tan poco que nos limitamos a hablar con él de una forma superficial y comercial, lo que provoca que nuestras estrateg...

El marketing digital es una de las disciplinas que más evolución ha experimentado, poniendo en el centro de la estrategia al consumidor, para entender qué es lo que le gusta, qué colores son los que le llevan a hacer clic en un botón, cuáles son los términos y fórmulas que le incitan a llevar a cabo una acción y, en definitiva, saber cómo funciona su cerebro a la hora de comprar, todo ello de la mano de disciplinas como el 'copywriting' y el neuromarketing.Además, ...

Learn what it takes to be a community leader. This Spanish nonfiction book emphasizes the importance of local leaders and it includes a fiction story related to the topic, glossary, bonus activity, useful text features, and engaging sidebars. This 28-page full-color Spanish book describes the roles and responsibilities of various leadership positions. It also covers important civics topics like volunteerism and leadership, and includes an extension activity for grade 2. Perfect for the cla...

Learn what it takes to be a community leader. This Spanish nonfiction book emphasizes the importance of local leaders and it includes a fiction story related to the topic, glossary, bonus activity, useful text features, and engaging sidebars. This 28-page full-color Spanish book describes the roles and responsibilities of various leadership positions. It also covers important civics topics like volunteerism and leadership, and includes an extension activity for grade 2. Perfect for the cla...

Learn what it takes to be a community leader. This Spanish nonfiction book emphasizes the importance of local leaders and it includes a fiction story related to the topic, glossary, bonus activity, useful text features, and engaging sidebars. This 28-page full-color Spanish book describes the roles and responsibilities of various leadership positions. It also covers important civics topics like volunteerism and leadership, and includes an extension activity for grade 2. Perfect for the cla...

Learn what it takes to be a community leader. This Spanish nonfiction book emphasizes the importance of local leaders and it includes a fiction story related to the topic, glossary, bonus activity, useful text features, and engaging sidebars. This 28-page full-color Spanish book describes the roles and responsibilities of various leadership positions. It also covers important civics topics like volunteerism and leadership, and includes an extension activity for grade 2. Perfect for the cla...

Expanding your child’s reading horizons is easy with fiction books from Teacher Created Materials! In Salima Alikhan’s “It’s About Time”, eight-year-old Yuri’s mother wants to share her culture with her daughter. When she and her mother argue about it, something strange happens. She finds herself in a new place and in a different time! Learn more about 1980’s Seoul, Korea, in this time-traveling tale your child will love. Includes ‘Book Club’ literacy and comprehension questions. This fict...