This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary wor...

This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work.Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, off...

Fur seals and sea lions are charismatic, large carnivores that engage us with both their skill and playful antics. Although all species in Australian waters were harvested to near extinction 200 years ago, fur seals are recovering and are now common in near-shore waters across southern Australia. Sea lions, however, are endangered. Their populations appear not to have recovered like fur seals and are declining at some locations. Fur seals and sea lions are important top level predators and...