Today, we are democratic parent and we love and care for our children. But unknowingly we make so many blunders that affect our child’s whole life. How you are as a parent will be decided by how you were parented.The focus of parenting is the child, and yet nobody talks about the other two generations involved in this process–you and your parents. This book suggests ways to introspect your parenting skills. It informs you about the effect of unconscious parenting and provides soluti...

Online search engines are an essential tool for seeking information, but results returned from these search engines can contain undesirable forms of bias with respect to protected attributes such as gender or race. These biases can exist due to the word embeddings used by search engines, the design of re-ranking algorithms, the development of retrieval algorithms, or a variety of other reasons. Classical information retrieval (IR) methods, such as query recommendation or query expansion, w...

"Effective Analytics for Marketing" explores why businesses often struggle with marketing analytics and clears up common misconceptions. This book illustrates how effective marketing analytics can enhance performance and boost analytical IQ.We discuss overcoming budget constraints to achieve analytics success, various segmentation strategies, and improving the effectiveness of tools like direct mail campaigns, print catalogs, email marketing, and loyalty programs. Written for market...

"Development of Organizations and HR Management" provides a thorough exploration of how Human Resource Management (HRM) directly impacts business success. This book goes beyond basic HRM concepts and highlights the role of HR professionals in aligning human resource strategies with organizational goals. We examine how HR activities, when backed by financial data and performance metrics, contribute to achieving business objectives.Readers will discover essential tools to measure HR e...

The illustrations in this book are created by “Team Educohack”."Human Resource Management and Workplace Relations" delves into the core of effective industrial relations. We emphasize the importance of fostering strong labor relations, creating a platform for mutual understanding between employers and employees. This cooperative approach enhances morale and encourages maximum productivity, paving the way for innovative methods and modern technology...

The illustrations in this book are created by “Team Educohack”."International Trade and Commerce Law Explained" provides a comprehensive guide to the laws and agreements that govern commerce between countries. We explore the rules that countries and businesses must follow to engage in cross-border trade, and the role of international trade attorneys in creating these agreements.Our book covers the core WTO rules, including the General Agree...

In 1997, a group of film industry stalwarts, including Hrishikesh Mukherjee, Shyam Benegal and Ramesh Sippy, founded the Mumbai Academy of Moving Image as a not-for-profit trust to organize an annual international film festival which the film industry and the country can be proud of. Since then, the festival has had its ups and downs. There were days of glory with guests like Oliver Stone, Asghar Farhadi and Jane Campion, but it nearly shut down in 2014 because the main sponsors pulled out...

- Content thoroughly revised to keep in line with the latest INC syllabus - Content revised for better clarity of concepts, ensuring comprehensive and exhaustive coverage - Content updated to provide information on recent trends in clinical biochemistry - Text presented in short sentences, sometimes fragments, in the form of bulleted points - Easy-to-read simple language used for ease of comprehension - Numerous graphics, tables, diagrams and pictures provided wherever needed - Applied asp...

What's New in the Second Edition• Recent developments in food standards• Ready reckoner of nutritive values of common foods• Several chapters revised to provide information on recent trends in clinical biochemistry • Several chapters revised for better clarity of concepts

The broad goal of teaching biochemistry to undergraduate students is to make them understand the scientific basis of the life processes at the molecular level and to orient them towards the application of the knowledge acquired in solving clinical problems. It covers entire syllabus of biochemistry as per guidelines of Medical Council of India with more emphasis on clinical application of the subject. It attempts at exposing the students to the ideal answers to questions often asked in exa...

When Deja, from the lowest caste of Ichhapurti, is wrongly convicted of attempting to assault and rob Ichhapurti's most revered Brahmin, three teenage friends decide to befriend the lonely young man. Disregarding the dangerous fallout of their secret visits to the banished convict, the boys are amazed by Deja's ability to assimilate his unfair retribution and a life of degradation and despair, with dignity and without bitterness or anger. Fully aware of Deja's innocence and the divide betw...

Niranjan Mondal is one of the most prolific writers of Dalit literature in Bangla known for his immersive fictions that root themselves in the lives of people from the Sundarbans, the mangrove forest in east India. This volume of the translation of his novel, A Tale of High and Low Tides (Ujaan Bhatir Kathokata), along with critical essays and an interview of the author, introduces his work to a new readership.Mondal’s writings highlight the unique lived experiences of the...