This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals. Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to transform ...

This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, multidisciplinary research, and practical frameworks, this book equips professionals to tra...

Writing Disaster in South Asian Literature and Culture: The Limits of Empathy and Cosmopolitan Imagination looks at the myriad ways in which disaster events (both man-made and natural) are perceived and represented in South Asian literature and culture. This book explores the affective mechanisms of empathy and imaginary identification which are conditioned and reiterated by biopolitical statist regimes of power to preempt and coopt any radical agential or cognitive intervention w...