Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a bas...

An original advanced level reference appealing to both the microwave and antenna communitiesAn overview of the research activity devoted to the synthesis of transmission lines by means of electrically small planar elements, highlighting the main microwave applications and the potential for circuit miniaturizationShowcases the research of top experts in the fieldPresents innovative topics on synthesized transmission lines, which represent f...

Women in Traditional Chinese Theatre seeks to introduce Western readers to Chinese classical drama as well as investigate how women have traditionally been portrayed on stage by presenting original translations of six plays from the fourteenth to twentieth centuries. Framed with a comprehensive introduction to the Chinese theatre and its representation of women, each play is preceded by an interpretative summary of the plot, and an analysis of each play's theme and significance. T...

Calculations and Simulations of Low-Dimensional MaterialsA comprehensive guide to methods for calculating and simulating the properties of low-dimensional materialsTwo-dimensional materials are those, such as graphene and 2D oxides, whose thickness is so small as to approach the atomic scale. Potential applications for these materials exist in an enormous range of scientific and industrial fields. A previous era of low-dimensional materials...

With increasing temperatures and an escalation in the frequency and severity of extreme weather events, agricultural productivity remains at risk of being compromised. With the food security of millions threatened, there remains a need to develop alternative, sustainable production models which can thrive in the face of climate change.Advances in plant factories: New technologies in indoor vertical farming reviews the wealth of research on optimising plant...

Mit der Reihe Chinesische Perspektiven sollen grundlegende Werke chinesischen Denkens einem größeren deutschen Publikum zugänglich gemacht werden. Mit dem vorliegenden Band, der anlässlich des 40. Jahrestages der Aufnahme der diplomatischen Beziehungen zwischen China und Deutschland verfasst wurde, halten uns die Herausgeber einen faszinierenden Spiegel vor. Der chinesische, auf jeden Fall gut gemeinte Blick auf Deutschland ist auch und gerade für uns reich an Informationen und gibt Anlass...

This book constitutes the thoroughly refereed proceedings of the 6th National Conference of Social Media Processing, SMP 2017, held in Beijing, China, in September 2017.The 28 revised full papers presented were carefully reviewed and selected from 140 submissions. The papers address issues such as: knowledge discovery for data; natural language processing; text mining and sentiment analysis; social network analysis and social computing.